壹、中文部份
一、書籍
唐富藏,企業政策與策略,台南:大行出版社,民國八十五年。
許士軍,國際行銷管理,台北:三民書局,民國八十二年。
郭崑謨,國際行銷,台北:三民書局,民國八十年。
Kotler, Philip(1984)原著,魏啟林編譯(民74),行銷學精論
(Marketing Essentials),台北:華泰書局,民國七十七年。
Onkvisit, Sak and Shaw, John J.原著(1993),于卓民編譯,
國際行銷學,台北:華泰書局,民國八十三年。
二、期刊
毛治國,「高科技企業之戰略面與管理面的特性(上)」,現代管理
月刊,民國七十四年一月,64-66。
李小娟,「產品的第二生命」,臺灣經濟研究月刊,第12卷,第
2期(民國七十八年二月),40-43。
李文雄,「台灣積體電路產業發展及其營運生態模型」,台北銀行
月刊,第28卷,第1期(民國八十七年一月),22-44。
李文瑞,「高科技產業之特性與其經營管理」,產業金融,第75 期
(民國八十一年五月),48-59。
馬維揚,「我國高科技產業在動盪經營環境下之策略探討」,臺灣
經濟金融月刊,第35卷,第6期(民國八十八年六月)。
柯宏澤,「產業動向」,產業經濟,第204期,(民國八十七年八
月),112-117。
陳明漢、司徒達賢與鄭承文,「管理是根.科技是本」,現代管理
月刊,民國七十六年二月,31-35。
陳研次,「高科技產業基準-搶灘市場的遊戲規則」,管理雜誌,第269期(民國八十五年十一月),108-110。
陳振祥、李吉仁,「ODM的成因與策略運作-水平式產業下的策
略聯盟型態」,中山管理評論,第5卷,第3期,553-572。
陳靜夫,「高科技產品之行銷策略」,合作經濟(逢甲大學出版),
24期(民國八十一年五月),19-22。
張希誠,「高科技公司的組織特色」,現代管理月刊,第140期(民
國七十七年九月),90-92。
張重昭,「高科技產品之特質、行銷問題與行銷決策」,台北市銀
月刊,第20卷,第12期(民國七十八年十二月),38-55。
黃俊英,「高科技產品的行銷」,現代管理月刊,民國七十五年一月,18-20。
曾憲章,「高科技產品的市場定位策略」,現代管理月刊,民國七
十六年二月,36-39。
蔡敦浩,「高品味時代的行銷策略」,現代管理月刊,民國七十六
年三月,69-74。
蕭峰雄,「高科技密集產業之定義」,工業簡訊,第14卷,第3
期(民國七十三年三月),9-11。
「一千大製造業、五百大服務業及一百大金融業排行」,天下雜
誌,1000大特刊(民國八十八年五月)。
行政院主計處,「中華民國統計月報」,民國八十八年四月。
財政部統計處,「進出口貿易統計月報」,民國八十八年五月。
經濟部技術處,「個人電腦展趨勢分析」,執行單位:財團法人資
訊工業策進會,民國八十七年。
經濟部技術處,「電腦週邊與多媒體配件發展趨勢分析」,執行單
位:財團法人資訊工業策進會,民國八十七年。
三、論文
王天杰,「我國廠商之高科技產品國際行銷通路之研究-以資訊
硬體工業為例」,碩士論文,交通大學管理科學研究所,民
國七十八年六月。
王敏昆,「我國出口貿易商國際行銷策略與績效之關聯分析-以
紡織業與電子、電工業論述」,碩士論文,東華大學企業管
理研究所,民國八十六年六月。
林銘松,「台灣自創品牌廠商國際行銷通路選擇之研究-以資訊電
子業為例」,碩士論文,交通大學科技管理研究所,民國八
十五年六月。
郭喜陵,「國際行銷環境及行銷策略對績效之影響」,碩士論文,
成功大學,民國八十年六月。
劉安國,「我國微電腦產業國際行銷策略與績效關係之研究」,碩
士論文,政治大學企業管理研究所,民國七十七年七月。
鄭吉明,「高科技公司產品行銷組合型態之實證研究」,碩士論文,台灣大學商學研究所,民國八十一年六月。
貳、西文部份
(Ⅰ)Books
Miller, Alex, Strategic Management. 3rd ed., McGraw-Hill
Companies.1998.
Pelton, Lou E., David Strutton and James R. Lumpkin,
Marketing Channels(A Relationship Management Aproach),
Richard D. Irwin, a Times Mirror Higher Education
Group, Inc. Company, 1997.
(Ⅱ)Periodicals
Anderson, Erin and Anne T. Coughian, "International Market
Entry and expansion via Independent or Integrated
Channels of Distribution", Journal of Marketing, vol.
51, January (1987), 71-82.
Berthon, Pierre, James M. Hulbert and Leyland F. Pitt,
"Brand Management Prognostications", Sloan Management
Review, Winter(1999), 53-65.
Buzzell, Robert D., "Can You Standardize Multinational
Marketing?", Harvard Business Review, Nov./Dec, 1968.
Cavusgil, S. Tamer, "Preparing for Export Marketing",
International Trade FORUM, no. 2(1993), 16-30.
Cavusgil, S. Tamer and V. H. Kirpalani, "Introducing
Products Into Export Markets: Success Factors", Journal
of Business Research, no. 27(1993), 1-15.
Cavusgil, S. Tamer and Shaoming Zou, "Marketing Strategy-
Performance Relationship: An Investigation of the
Empirical Link in Export Market Ventures", Journal of
Marketing, Vol. 58, January(1994), 1-21.
Cavusgil, S. Tamer, Shaoming Zou and G.M. Naidu, "Product
and Promotion Adaptation in Export Ventures: An
Empirical Investigation", Journal of International
Business Studies, no. 3(1993), 479-506.
Chan, T.S., "Emerging Trends in Exort Channel Strategy: An
Investigation of Hong Kong and Singaporean Firms",
European Journal of Marketing, vol. 26, no. 3(1992),
18-26.
Christensen, Carl H., Angela da Rocha and Rosane Kerbel
Gertner, "An Empirical Investigation of Investigation
of The Factors Influencing Exporting Success of
Brazilian Firms", Journal of International Business
Studies, Fall(1987), 61-77.
Davies, Warnock and Kathleen E. Brush, "High-Tech Industry
Marketing:The Elements of a Sophisticated Global
Strategy", Industrial Marketing Management, no.
26(1997), 1-13.
Davidson, H. J., "Why Most New Consumer Brands Fail",
Harvard Business Review, vol. 54, March/April(1976),
117-120.
Douglas, Susan P. and C. Samuel Craig, "Evolution of Global
Marketing Strategy: Scale, Scope and Synergy, "Columbia
Journal of World Business, Fall(1989), 47-58.
Gould, A. and D. Keeble, "New Firms and Rural
Industrialization in East Anglia", Regional Studies,
vol. 18, no. 3(1984).
Growley, Ed. and Jay. Zajas, "Evidence supporting the
importance of brands in marketing computer products",
Journal of Professional Services Marketing, vol. 14,
no. 2(1996), 121-137.
Grunenwald, Joseph P. and Thomas T. Vernon, "Pricing
decision Making For High-Technology Products and
Services", The Journal of Business and Industrial
Marketing, vol. 3, (Winter)1988, 61-70.
Hamel, Gary and C.K. Prahalad, "Do you really have a global
strategy? Harvard Business Review, vol. 63, July-
August(1985), 139-148
Hayes, Robert H. and William J. Abernathy, "Managing Our
Way to Economic Decline", Harvard Business Review, vol.
58, July/August(1980), 66-77.
Hill, John S. and Richard R. Still, "Adapting Products to
LDC Taste.", Harvard Business Review, vol. 62, March-
April( 1984), 92-101.
Jain, Subhash C., "Standardization of International
Marketing Strategy: Some Research Hypothesees",
Journal of Marketing, vol. 53, January(1989), 70-79.
Koberg, Christine S., Yolanda Sarason and Joseph Rosse,
"A Taxonomic Approach to Studying High-Technology
Firms: Deciphering The Tower of Babel", The Journal of
High Technology Management Research, vol. 7, no.
1(1996), 15-35.
Levitt, Theodore., "The Globalization of Markets", Harvard
Business Review, vol. 61, May/June(1983), 92-101.
Lilien, Gary L., "Advisor 2: Modeling The Marketing Mix
Decision for Industrial Product", Management Science ,
vol. 25, no. 2(1979), 191-204.
MacInnis, Michael and Louise A. Heslop, "Market Planning
in a High-Tech Environment", Industrial Marketing
Management, vol. 19,(1990), 107-116.
McGuinness, NORMAN W. and Blair Little, "The Influencre of
Product Characteristics on the Export Performance of
New Industrial Products", Journal of Marketing,
Spring(1981), 110-122.
Meldrum, M.j. and A.F. Millman, "Ten Risks in Marketing
High-Technology Products", Industrial Marketing
Management, no. 20(1991), 43-50.
Murray Janet Y., Masaaki Kotabe and Albert R. Wildt,
"Strategic and Financeal Performance Implications of
Global Sourcing Strategy: Acontingency Analysis",
Journal of International Business Studies, First
Quarter(1995), 181-202.
Nakos, George, Keith D. Brouthers and Lance Eliot Brouthers,
"The Impact of Firm and Managerial Characteristics on
Small and Medium-Sized Greek Firms'' Export Performance
", Journal of Global Marketing, vol. 11, no. 4(1998),
23-47.
Piercy, Nigel F., Anna Kaleka and Constantine S. Katsikeas,
"Sources of Competitive Advantage in High Performing
Exporting Companies", Journal of World Business, vol.
33, no. 4(1998), 378-393.
Quelch, John A. and Edward J. Hoff, "Customizing Global
Marketing", Harvard Business Review, vol. 64,
May/June(1986), 59-68.
Ramaseshan B. and Mark A. Patton, "Factors Influencing
International Channel Choice of Small Business Exporters",
International Marketing Review, vol. 11, no. 4(1994),
19-34.
Roth, Kendall and Allen J. Morrison, "An Empirical Analysis of
The Integration-Responsiveness Framework in Global
Industries", Journal of International Business Studies,
vol. 21, no. 4(1990), 541-564.
Sorenson, Ralph Z. and Ulrich E. Wiechmann, "How
Multinationals View Marketing Standardization",
Harvard Business Review, vol. 53, May-June(1975),
38-48.
Samiee, Saeed and Kendall Roth,"The Influence of Global
Marketing Standardization on Performance", Journal of
marketing, vol. 56, April(1992), 1-17.
Shanklin, William L. and John K. Ryans Jr., "Organizing
for High-Tech marketing", Harvard Business Review,
November-December(1984), 164-171.
Stump, Rodney L., Gerard A. Athaide and Catherine N. Axinn,
"The Contingent Effect of the Dimensions of Export
Commitment on Exporting Financial Performance: An
Empirical Examination", Journal of Global Marketing,
vol. 12, no. 1(1998), 7-25.
Traynor, Kenneth and Susan C. Traynor, " High-Tech
Advertising: A Status report", Journal of Advertising
Research, August/September(1989), 30-36.
Taynor, Kenneth and Susan Taynor, "The Degree of
Innovativeness and Marketing Approaches Used by High-
Technology Firms", Int. J.Technology Management, vol.
14, nos 2/3/4(1997), 238-248.