中文書目
王家祥,國產驕車行銷策略與績效之研究,中興企研所碩士論文,民82年。宋隆炫,國產自用小轎車之市場區隔、定位與行銷策略研究,大葉工學院事業經營研究所碩士論文,民82年。余遠德,我國汽車製造業成功關鍵因素之探討,中興企研所碩士論文,民85年。林瑞芝,多媒體光碟新產品行銷成功因素之探討,中央大學資訊管理研究所碩士論文,民85年。
林隆儀、羅文坤、鄭英傑合譯,新產品行銷策略,Hisrich R. D. & Peters M. P.原著,清華管理科學圖書中心,民75年。
林靈宏,消費品類型、創新類型與新產品行銷策略關係研究,政大企研所博士論文,民82年。周逸衡,企業結構性管理作為與創新關係之研究,台北:中國生產力中心,民76年。
周庭銳,新產品導入期行銷策略,中原大學企研所碩士論文,民79年。洪順慶、黃深勳、黃俊英、劉宗其,行銷管理學,新陸出版社,民87年。
廖建順,我國汽車業經營策略之研究-策略矩陣分析法應用,政大企研所碩士論文,民84年。賴士葆,研究發展/行銷/製造三部門互動與新產品績效相關之研究,行政院國科會專案研究計畫成果報告,民80年。
英文書目
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Biggadike, E. R. " Coporate Di: Entry, Strategy and Performance", Harvard University Press, 1979.
Booz, Allen & Hamilton, New product Management for the 1980s, N.Y.: Booz Allen & Hamilton, 1982.
Booz, Allen & Hamilton, Management of New products, N.Y. : Booz Allen & Hamilton, 1981.
Calantone, R. & Montoya-Weiss, M. M., " Product Launch and Follow on", Management New Technology Development, 1993, pp. 217-248.
Charles, B. & Chris E. " New Product Launch: Marketing Action and Launch Tactics for High-Technology Products", Journal of Product Innovation Management, 1996, pp. 87-103.
Cooper, R. G. , " The Dimensions of Industrial New Product Success and Failure", Journal of Marketing, Vol. 43, 1979, pp.93-103.
Cooper, R.G.& Kleinschmidt, E. J., " New Products: What Separates Winners from Losers? ", Journal of Product Innovation Management, 1987, pp. 90-111
Cooper, R.G.& Kleinschmidt, E. J., " New Product Success Factors: A Comparison of ''Kills'' Versus Successes and Failures ", R&D Management, 1990, pp. 47-63
Cooper, R. G. & Robert G., " The Strategy-Performance Link in Product Innovation", R&D Management, Vol. 14, 1984, pp.247-259.
Cooper, R.G.& Kleinschmidt, E. J., " Major New Products: What Distinguishes the Winners in the Chemical industry? ", Journal of Product Innovation Management, 1993, pp. 90-111
Cooper, R. G., "Success Factors in Product Innovation", Industrial Marketing Management, Vol. 1987, pp.215-223.
Cooper, R.G., " New Products: what Distinguishes the Winners? ", Research Technology Management, Vol. 1, Dec. 1990, pp.27-31
Crawford, C. Merle, " New Products Management ", 1991,
Cooper, D. R ., & Emory C. W. " Business Research Methods ", 5th. Ed., Richard D. Irwin, Inc., 1995
David, H. Gogeli and Daniel J. Brown, " Analyzing Product Innovations ", Research Management, Vol. 30, Jul./Aug. 1987, pp.25-31
Eisenhardt, K. A., " Building Theories from Case Study ", Academy of Management Review, Vol. 14, No. 4. 1989, pp.532-550
Hauprman, O., " Influence of Task on the Relationship Between Communication and Performance ", R&D Management, Vol. 24, May 1981, pp. 12-17
Hultink, E.J., Abbie Griffin, Susan H., & Henry S. J. Robben, " Industrial New Product Launch Strategies and Product Development Performance ", Journal of Product Innovation Management, 1997, pp. 243-257
Johar, J. S. & M. Joseph Sirgy, "Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal," Journal of Advertising, Vol. 20, No. 3, Sep. 1991, pp. 23-33
Kleinschmidt, E. J. & Cooper, R. G., " The Relative Importance of New Product Success Determinants--Perception Versus Reality", R&D Management, Vol. 25, No. 3, 1995, pp. 218-298.
Kotler, P., Marketing Management: Analysis, Planning and Control, 7th ed., Prentice-Hall.
Kuczmariski, T., Management New Products : the Power of Innovation, Prentice-Hall, 1992
Lazer W. & Eric H. Shaw, "The Product Life Cycle," Handbook of Modern Marketing, McGraw-Hill, 1986
McGrath, M. E. & Romeri, M. N., Management Montoya-Weiss, M. M. & Calantone R., " Determinants of New Product Performance: A Review and Meta-Analysis", Journal of Product Innovation Management, 1994, pp. 397-417
Nickolaus, N., "Marketing New Products with Industrial Distributors, Industrial Marketing Management, Vol. 19, pp. 289-299
Patterson, Marvin L. "Accelerating Innovation : a dip into the meme pool," National Productivity Review, Aut. 1990, pp.409-418
Robinson, William T. and Claes Fornell, " Sources of Market Pioneer Adverages in Consumer Goods Industries," Journal of Marketing Research, Vol. 22, Aug. 1985, pp.305-317
Urban, GL. & Hauser, JR. Design and Management of New Products, Englewood Cliffs, N. Y.: Prentice-Hall, 1993.
Urban, GL., Hauser, J. R. & Dholakia N. Essential of New Product Management, Prentice-Hall, 1987, pp.20
Starr, Martin K., "Accelerating Innovation," Business Horizons, Vol. 35, Iss:4, July/Aug., 1992, pp. 44-51
Swan, John E. and David R. Rink, "Fitting Marketing Strategy to Verying Product Life Cycles," Business Horizons, Jan./Feb., 1982, Vol. 25, pp. 72-76
Yap, C. M. & Souder, Wm. E., "Factors Influencing New Product Success and Failure in Small Entrepreneurial High-Technology Electronics Firms", Journal of Innovation Management, 1994, pp.418-432
Yin, Robert K., " Case Study Research: Design and Methods", Sage-Publications, 1994