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4. 林世南,應用產品生命週期預測於設備更新之分析,大業工學院事業經營研究所碩士論文,民835. 青柳 全著,黃南斗及葉錦堂譯,新產品開發食物指南,臺華工商圖書出版公司,民76
6. 胡同來,中國工商學報,十七期,民84年10月,347-353頁
7. 徐清祥審譯,認識商業決策,金錢文化,民87
8. 許志義,多目標決策,五南圖書出版公司,民83
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10. 陳建州,產品生命週期、市場地位與個別產品策略之關係初探─以「家電產品」為例,國立中興大學企業管理研究所碩士論文,民83
11. 黃營杉,行銷通路與佔有率,華泰書局,民67
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19. Hisrich and Peters著,林隆儀、羅文坤及鄭英傑譯,新產品行銷策略,清華管理科學圖書中心,民75
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