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中文書目 一、 黃營杉,策略管理,華泰書局,1995. 二、 洪士立,連鎖藥局體系擴張策略影響因素之研究,東海大學管理研究所,1997. 三、 成智源,信用合作社經營管理問題之研究,東海大學管理研究所,1998. 四、 李芳信,學名藥國際市場行銷研究,美國西太平洋大學企管研究所,1998. 五、 蔡正雄,競爭策略,華泰書局,1985. 六、 李茂興,管理概論,曉園出版社,1991. 七、 林財丁及林瑞發,組織行為,滄海書局,1998. 八、 林財丁,業務人員心理學,書華出版公司,1994. 九、 方世榮,行銷管理學,東華書局,1992. 十、 何雍慶及周逸衡,行銷管理,華泰書局,1986. 十一、 林財丁,業務組織管理,書華出版公司,1994. 十二、 陳隆麒,現代財務管理,華泰書局,1992.
英文書目 1. Cartwright, A.C. and Matthews, B.R., Pharmaceutical Product Licensing, Ellis Horwood, 1991. 2. Crosby, P.B., Quality is Free, Mentor, 1980. 3. Gabor, A., The Man Discovered Quality, Times Books, 1990. 4. Garvin, D., What Does Product Quality Really Mean, Sloan Management Review, 26, 25-44, 1984. 5. Greenberg, J. and Baron, R.A., Behavior in Organization, Allyn and Bacon, 1993. 6. Hansch, C., Sammes, P.G. and Taylor, J.B., Comprehensive Medicinal Chemistry, 1-6, Pergamon Press, 1990. 7. Hill, C.W.L. and Jones, G.R., Strategic Management Theory, Houghton Mifflin Company, 1998. 8. Jain, S.C., Marketing Planning & Strategy, South-Western PublishingCo., 1993. 9. Levi, M.D., International Finance, MacGraw-Hill Publishing Co., 1990. 10. Mathieu, M., New Drug Development: A Regulatory Overview, Parexel, 1987. 11. Milgrom, P. and Roberts, J., Economics, Organization and Management, Prentice-Hall International, 1992. 12. Porter, M.E., Competitive Advantage, New York: Free Press, 1985. 13. Reilly, F.K., Investments, The Dryden Press, 1992. 14. Ross, S.A., Westerfield, R.W. and Jaffe, J. F., Corporate Finance, Irvin, 1990. 15. Schuler, R.S., Managing Human Resources, West Publishing Company, 1992. 16. Schuler, R.S., Managing Human Resources, West Publishing Company, 1992. 17. Urban, G.L. and Star, S.H., Advanced Marketing Strategy, Prentice-Hall International, 1991.
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