臺灣博碩士論文加值系統

這是一個不確定的年代，企業面對動盪的經營環境，在研擬行銷策略與制定決策時，遭遇了多不確定的情境，而其不確定來源主要來自消費者需求偏好捉摸不定、同業間的激烈競爭以及通路業型態不斷演變所引發之通路革命。在這新的市場規則中製造商如何掌握消費者的偏好型態，進而與零售商發展密切的配合關係，更是經營成功的重要關鍵。
本研究擬以台灣食品業與清潔用品業為研究對象，以組織理論中跨組織資訊處理(information process)之觀念，針對台灣食品業與清潔用品業供應商面對整個環境的不確定性，如何透過組織一些互動行為機制的運作來維繫其與量販店之間的合作關係，並創造更高的績效。本研究欲達成的具體目標如下：
1、 探討影響食品業與清潔用品業供應商與量販店間關係之主要原因及變數特性，包括：環境因素、夥伴關係、合作性溝通、建構性行為與資訊科技的使用，以尋求供應商與量販店間在上述構面的互動關係。
2、 在行為運作機制與不確定性相互配合的情況下，通路績效是否高於不配合之情況。
於實證分析的過程中，針對供應商總共發放552份問卷，有效問卷回收58份，回收率10.51％，再利用因素分析、典型相關和集群分析等研究方法，獲得下列實證結果：
1、 環境不確定因素除對合作性溝通，有顯著影響外，對其他構面如：建構性行為、科技化機制和通路績效皆無顯著影響。
2、 夥伴關係之不確定性因素，對合作性溝通、建構性行為、科技化機制和通路績效皆有顯著影響。
3、 不確定性與行為運作機制不配合之情況下，通路績效高於兩者相互配合之情況。

Today is an uncertain generation. The enterprise faces this stir management environment. They also suffer from this uncertain problem of making their business strategy and inner policy. However, those uncertain reasons are from the changeful demand of customer, the great competition from competitors and the developing marketing channel revolution. How to take consumers'' preference and keep good relationship with its retailers will be the important point to run their successful business.
The objects of this research are the food industry and the cleaning industry in Taiwan. The main concept is Information Process of Organization Theory. This project focuses on how dose the food industry and the cleaning industry use mutual behavior operation mechanism of interorganization to keep good relationship with its retailers and make higher profit in this uncertain generation?
The purpose of this study are as following:
1. In order to find out the mutual relationship between the food industry and the cleaning industry , we need to probe into some main reasons and factors, which will effect them.Those main reasons and factors are included environment factor, partnership, collaborative communication, constructive behavior and technology mechanism .
2. We put behavior operation mechanism and uncertain factor under the fit situation. Then we will see if the channel performance were higher than unfit situation.
In the study processing, we sent 552 copies of questionnaires to vendors. The valid questionnaires are 58 copies. The retrievable rate is 10.51%. And we use factor analysis, canonical correlation and cluster analysis to analysis those data.
For he empirical result ,the main finding are as following:
1. The environment uncertain factor has significant effect only on collaborative communication instead of constructive ehavior, technology mechanism and channel performance .
2. The partnership uncertain factor has significant effect on collaborative communication, constructive behavior, and technology mechanism and channel performance.
3. Under unfit situation between uncertain factor and behavior operation mechanism, the channel performance are higher than under fit situation.

目次
目次 i
圖表目次 iii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 觀念性架構 5
第四節 研究流程 6
第二章 文獻探討 8
第一節 組織之資訊處理理論 9
第二節 跨組織資訊處理之需求 12
第三節 資訊處理機制之探討 21
第四節 通路績效 29
第三章 研究方法 33
第一節 研究架構 34
第二節 構面因素之操作性定義與衡量 36
第三節 問卷設計 43
第四節 研究假設 44
第五節 研究對象及樣本回收 46
第六節 資料分析方法 49
第四章 研究發現 51
第一節 研究構面整體性分析 51
第二節 各構面因素分析及信度分析 55
第三節 構面間之互動關係 63
第四節 不確定性與行為運作機制之配合對通路績效之影響
80
第五章 結論與建議 87
第一節 研究結論 86
第二節 研究建議 93
第三節 研究限制 95
第四節 對後續研究之建議 96
參考文獻 97
附錄：問卷 104
圖表目次
圖1-3-1觀念性架構 5
圖1-4-1研究流程圖 7
圖2-1-1資訊處理模型 10
圖2-1-2資訊處理能力與資訊處理需求之關係 11
圖2-2-3 組織環境的分類 15
圖3-1-1 本研究之研究架構 34
表2-4-1 通路績效的測量變數 32
表3-3-1 問卷衡量題項 43
表3-5-1 問卷回收統計表 47
表3-5-2 廠商成立時間表 47
表3-5-3 員工人數表 48
表3-5-4 廠商資本額表 48
表4-1-1 研究樣本對各構面變項之平均值與標準差 51
表4-2-1 各構面之因素及變數 59
表4-2-2 各構面之信度檢定 61
表4-3-1 不確定性與行為運作、通路績效之相關分析 63
表4-3-2 環境不確定性與合作性溝通之典型相關分析 67
表4-3-3 夥伴關係不確定性與合作性溝通之典型相關分析 69
表4-3-4 夥伴關係不確定性與建構性行為之典型相關分析 71
表4-3-5 夥伴關係不確定性與科技化機制之典型相關分析 73
表4-3-6 夥伴關係之不確定性與通路績效之典型相關分析 75
表4-3-7 合作性溝通與通路績效之關係之典型相關分析 76
表4-3-8 建構性行為與通路績效之關係之典型相關分析 78
表4-3-9 科技化機制對通路績效之相關分析 79
表4-4-1 不確定性構面類型分群 81
表4-4-2 機制運作構面類型分群 82
表4-4-3 不確定性與機制運作類型組合之分佈 83
表4-4-4 不確定性與機制運作之配合與通路績效之關係 84
表4-4-5 各組合通路績效差異之一因子變異數分析 84
表5-1-1 本研究假設檢定之彙總表 86

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