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It''s necessary for business to globalization on 21 century. The degree of channel intrgation influences international marketing. And the antecedents of channel integration Influences business''s decision about channel integration, further influence it''s performance in foreign markets. Since the information technology progresses, the virtual organization overset the traditional organization. The thesis sectionalize two parts, first part is about the antecedents of channel integration and the degree of channel integration. Second part is about the degree of channel integration, relationship management and relationahip performance. Specifically, breaking finance performance evaluation and to relationship performance evaluation. The reason to do so is to understand cooperative relationship in the future.
The thesis research target is the manufacturer that Europe 、U.S.A. and Japan to invest in Taiwan. Then, adopt multivariation analysis to analysis data and confirm hypothesises.The major conclusions of this thesis are summarized as follows:
1. When business emphasis on marketing position strategy and specific material assets, otherwise country risk and technology environment in high uncertainty, the host environment could predictable , business prefer the low degree of channel integration.
2. Whatever the degree of channel integration , if relationship management is bad, the relationship will toward to change partner; contrariety, relationship management is excellent, both promise to cooperate continually.
3. If business want to earn continual cooperation commitment , they should emphasis on trust、 relationship understanding and relationship norms; if they want the relationship become more important to do strategic integration, should enforce relationship commitment; if they don''t want change partner, they should emphasis on relationship understanding.
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