臺灣博碩士論文加值系統

近年來在行銷通路的文獻中，有關組織關係式交易的議題常常被學者所討論，先前大部分學者多偏向於探索關係式交易的態度因素，包括關聯、信任、承諾等，然而較少去研究關係式交易的行為因素，本研究即從關係式交易的行為因素--聯合行動的角度來看，瞭解供應商與經銷商之間聯合行動的影響因素，並且以汽車業為實證探討。
本研究以問卷調查法收集初級資料，並透過描述性統計分析、變異數分析與路徑分析等統計方法，進行假說的檢定，研究結果得到以下結論：
1.當汽車經銷商依賴代理商的程度愈高時，經銷商傾向於採取較多的聯合行動以增進經營績效。
2.汽車經銷商對顧客提供越多樣化的服務，經銷商所採取的聯合行動也會隨之增加。
3.當汽車經銷商與代理商間的聯合行動愈多時，經銷商的經營績效普遍會更好。

Recent years have seen from marketing research that organization relation type of trade has been the target issue being discussed by scholars. Most scholars, in past years, often inclined to investigate attitudinal factors of reaction type of trade, including relationship, trust, promise and so on, resulting in less effort exerted to the area of behavioral factors in relation type of trade. The present study is intended to look into behavioral factors of relation type of trade: from the angle of joint action, to get to understand influential factors of joint action in suppliers and retailers, focusing on automobile industry.
The study makes use of questionnaire survey to collect data as primary date source. Subsequent analyses are through the methods of descriptive statistics, analysis of variance, path analysis and the like, to make hypothesis to be evaluated, with the results found as follows:
1.As the degree that automobile distributors depend suppliers increases, distributors tend to take more joint actions to promote the performance .
2.As automobile distributors provide more versatile services to customers, the joint actions that distributors take will increase.
3.As joint action increases between automobile distributors and suppliers , performance will be better improved.

第一章 緒論…………………………………………… 1
第一節 研究背景……………………………………… 1
第二節 研究動機……………………………………… 2
第三節 研究目的……………………………………… 3
第四節 論文結構與研究流程………………………… 4
第二章 文獻探討……………………………………… 6
第一節 關係式交易…………………………………… 6
第二節 聯合行動………………………………………13
第三節 績效……………………………………………15
第三章 研究方法………………………………………21
第一節 研究架構………………………………………21
第二節 研究假說………………………………………22
第三節 問卷設計………………………………………28
第四節 抽樣設計及問卷回收狀況……………………30
第五節 資料分析方法…………………………………31
第六節 效度與信度分析………………………………32
第四章 資料分析與討論………………………………34
第一節 樣本基本資料分析……………………………34
第二節 描述性統計分析………………………………37
第三節 路徑分析………………………………………43
第五章 結論與建議……………………………………52
第一節 結論……………………………………………52
第二節 管理上的涵義..………………………………56
第三節 研究限制………………………………………58
第四節 對後續研究之建議……………………………58
參考文獻……………………………………………………60
中文部分…………………………………………………60
英文部分…………………………………………………62

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