臺灣博碩士論文加值系統

現今消費者所需要的不僅是產品而已，更希望藉由購買的行為及過程，來顯現自己的個性、喜好及風格。生產者已意識到這樣的趨勢與轉變，他們所對應的策略正是所謂的大量客製化，希望藉此策略來開創競爭利基以及獲得更大的市場佔有率。
大量客製化的重點即以創造顧客價值為前提，也就是顧客永遠是第一考量，以滿足每一消費者個別的需求為企業的經營指標，在過往，這幾乎是不可能的事，因為所伴隨的成本將會相當驚人，然而隨著近代資訊科技、生產技術的進步，這種作法已不再是遙不可及。本研究以前端與後端兩方面來探討達成大量客製化所需要之作為，並由國內外廠商實施的實例中驗證這些作法對大量客製化的重要性，提供欲實施大量客製化企業訂定策略之參考。

Today''s consumers need not just only products, they also wish to show characters, preferences and styles through purchase behaviors or processes. The industries'' strategy responsive to this situation is "Mass Customization." They want to rely on this strategy to create competitive advantages and to acquire higher market share.
The stress of mass customization is to create customers'' value as the prerequisite, that is, customer is always the first priority and the business goal is to satisfy the individual''s specific need. Traditionally, mass customization is an impossible mission, because there will be accompany with incredible cost. However, because of progress of information technology and manufacturing technology, mass customization is no longer a dream. We will discuss the approach that to achieve mass customization in two aspects-- supply and demand. And then, we try to verify the importance of these approaches to mass customization from examples. We wish to provide businesses the reference to conclude a suitable strategy.

摘 要……………………………………………………………………… Ⅰ
ABSTRACT………………………………………………………………… Ⅱ
誌 謝……………………………………………………………………… Ⅲ
目 錄……………………………………………………………………… Ⅳ
圖目錄……………………………………………………………………… Ⅵ
表目錄……………………………………………………………………… Ⅶ
第一章 緒 論…………………………………………………………… 1
第一節 研究動機………………………………………………………… 1
第二節 研究目的………………………………………………………… 2
第三節 研究方法與架構………………………………………………… 2
第二章 文獻探討………………………………………………………… 4
第一節 大量客製化之定義……………………………………………… 4
第二節 進入大量客製化之判定………………………………………… 6
2.2.1 產品-製程變遷矩陣……………………………………………… 6
2.2.2 市場動盪指標法………………………………………………… 12
第三節 達成大量客製化之方式………………………………………… 15
第四節 達成大量客製化之實務作法…………………………………… 19
第三章 達成大量客製化之前端作法…………………………………… 25
第一節 訂單管理系統…………………………………………………… 25
第二節 顧客關係管理…………………………………………………… 29
第三節 電子商務………………………………………………………… 37
第四章 達成大量客製化之後端作法…………………………………… 42
第一節 研發階段………………………………………………………… 42
4.1.1 品質機能展開…………………………………………………… 48
4.1.2 設計配合製造…………………………………………………… 53
第二節 實施大量客製化之前置作業…………………………………… 56
4.2.1 合理化…………………………………………………………… 57
4.2.2 標準化…………………………………………………………… 61
第三節 生產製造階段…………………………………………………… 65
4.3.1 敏捷製造………………………………………………………… 65
4.3.2 延緩策略………………………………………………………… 70
4.3.3 模組化…………………………………………………………… 79
第四節 資訊科技………………………………………………………… 84
第五節 物流系統………………………………………………………… 88
第五章 大量客製化之實例應用………………………………………… 92
第六章 結論……………………………………………………………… 98
參考文獻…………………………………………………………………… 101

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