[中文]
1. Grove, andrew S.，1996，十倍數時代，王平原譯，大塊文化
2. 天下雜誌，1998，前進未來空間-台灣網路使用者調查報告，天下雜誌
3. 天下雜誌，1999，年度台灣網路調查結果，http://www.cw.com.tw
4. 王小惠等，1999，"企業發展與有效網路行銷之研究"， 1999年台灣區網際網路研討會TANET''99會議論文
5. 王瑞之，1996，網際網路和企業網路未來大趨勢，網路通訊，43-48頁
6. 王德蕙，1998，電子商務在產業價值鍊活動之影響：以交易成本觀點探討之， 國立交通大學科技管理所碩士論文7. 先進網路商機中心，1998，International Business Network Co.,Ltd， <http://abn.netlantis.com.tw/elec/index.htm>
8. 台灣國際電子商務中心，1999，"CommerceNet Taiwan 專題：十大電子商務課題"，國家資訊基本建設產業發展協進會， <http://www.nii.org.tw/cnt/message/Activity/ac990720/default.htm>
9. 何全德，1998，"人類交易型態的大變革-Internet 電子商務發展現況"， 資策會推廣服務處，http://www.psd.iii.org.tw/inews/focus/ec_trend/main.htm
10. 何琦瑜，1999，"完全搜獵電子商務"，數位時代，5期，80-106頁
11. 余朝權等，1999，"資訊產品的網路行銷"，資訊管理學報，6卷，1期，25-46頁
12. 吳心怡，1997，媒體特性對說服效果之影響-WWW媒體實驗室研究，中央大學資管所碩士論文
13. 谷雅慧，1996，資訊呈現對網路行銷廣告效果之研究-實驗法探討WWW網路購物情境，中央大學資管所論文14. 林朝賢、賴香菊，1995，"資訊高速公路在企業經營顧客服務上之應用研究"，第六屆資訊管理研討會論文集
15. 李長利，1996，台灣企業應用網際網路於企業經營的影響因素與使用效益之研究，文化大學國際企業管理研究所碩士論文
16. 李保成，1996，台灣地區企業採用網際網路之決策因素研究，中央大學資訊管理研究所碩士論文17. 李昀叡，1997，網際網路圖書購物公司行銷管理之研究，元智大學資訊研究所碩士論文18. 吳肇銘，1997，"影響網站使用者態度與購物意願之因素探討 - 以書籍網站為例"，資訊管理研究，2卷，1期，1-22頁
19. 果芸，1999，"宏觀2000年全球電子商務發展"，資訊與電腦，29-33頁
20. 紀文章，1997，電子商業再網際網路全球資訊網上的應用模式與發展方向，<http://aries.dyu.edu.tw/~kjih/ec.htm>
21. 洪永旭，1996，網際網路的運用對企業競爭優勢的影響，國立政治大學資訊管理研究所碩士論文22. 陳慧玲，1998，國內企業導入電子商務之應用環境與實施策略之研究，輔大資管所碩士論文23. 陳啟順，1997，台灣地區設立網路券商決策因素與限制之研究-以綜合證券商為例，大葉大學資訊管理研究所碩士論文24. 張定原，1998，電子商務應用與供應鏈管理互動與相關性之研究--以臺灣個人電腦為例，朝陽大學企業管理系碩士論文25. 周冠中，1998，?年我國企業Internet之應用現況調查"，資策會推廣服務處<http://www.find.org.tw/focus/survey/8706_enterprise98/default.htm>
26. 黃俊英，1998，多變量分析，中國經濟企業研究所，華泰出版
27. 黃俊英、林震岩，1997，SAS精析與實例，華泰書局
28. 網際網路資訊情報中心，1999，" 1999秋季網際網路觀測報告"，資策會推廣服務處，http://www.find.org.tw/trend_disp.asp?trend_id=1001
29. 蕭炘增，1997，旅行社線上服務之研究，國立中山大學企業管理研究所碩士論文30. 經濟部商業司，1997，電子商業答客問（FAQ），財團法人資訊工業策進會
31. 智慧型電子商務中心，1999，國立中正大學資訊管理所電子商務實驗室，<http://ec.mis.ccu.edu.tw/>
32. 謝明燁等，1998，"企業如何因應電子商務時代的需求"， 網路通訊，82期，41-49頁
33. 鄭炫明，1998，"企業在網際網路上對電子商務認知之研究"，大葉大學資訊管理研究所碩士論文34. 戴克元，1998，影響國內銀行電子商務推動之環境因素，淡江大學資訊管理學系35. 蕃薯藤1999網路大調查，1999，<http://survey.yam.com.tw/99/>
36. 龔詩哲，1998，組織文化及經營策略與企業進行電子商務應用關係之研究，大葉大學資訊管理研究所碩士論文[英文]
1. Angehrn, A., 1997, "Designing mature internet business strategies: the ICDT model", European Management Journal, Vol. 15, No. 4, pp.361-369.
2. Armstrong, J.S. and Overton, T.S. ,1977, "Estimating Nonresponse Bias in Mail Surveys", Journal of Marketing Research, Vol.14, No.3, pp. 396-402
3. Anderson, M. D. and Choobineh, J., 1996, "Marketing On The Internet", Information Strategy, Pennsauken, Vol. 12, No. 4, pp22-29.
4. Auger, P. and Gallaugher J.M., 1997, "Factors affection the adoption of anInternet-Based sales presence for small bussinesses", The Information Society, No.13, PP.55-74
5. Bcg, 2000, "The State of Online Retailing 3.0",
<http://www.bcg.com/new_ideas/new_ideas_subpage1.asp>
6. Chase, L., 1996, "MEETINGS & EXPOSITIONS Marketing in The World Wide Web Of Chaos" <http://www.chaseonline.com/marketing/golden.html>
7. Clinton, W. J. and Gore, A. J., 1997, "A Framework For Global Electronic Commerce", Washington, D.C. <http://www.iitf.nist.gov/eleccomm/ecomm.htm>
8. Cronin, Mary J. , 1994, Doing business on the Internet : how the electronic highway is transforming American companies , Van Nostrand Reinhold.
9. Dahl, A., and Lesnick L., 1995, Internet Commerce, New Riders, USA
10. De Kare-Silver, Michael, 1999, E-shock : the electronic shopping revolution : strategies for retailers and manufacturers, AMACOM, New York
11. Dutta, S.; Kwan, S. and Segev, A., 1998, "Business transformation in electronic commerce: A study of sectoral and regional trends ", European Management Journal, Vol. 16, No. 5, pp.540-551.
12. Ellsworth, J. H. and Ellsworth, M. V., 1994, The Internet Book, John Wiley and son.
13. Emigh, J., 1999, "E-commerce strategies", Computerworld, Vol. 33, No.33, pp.53
14. European Commission, 1997, "European Initiative in Electronic Commerce", COM(97) 157.
15. Evans, P. B.and Wurster, T. S., 1997, "Strategy and the new economics of information", Harvard Business Review, Vol. 75, No. 5, pp. 70-82.
16. Evans, P. and Wurster, T. S., 1999, Blown to Bits : How the New Economics of Information Transforms Strategy, Harvard Business School Press.
17. Fedewa, C. Scott, 1996, "Business Models for "Internetpreneurs" ", Internet Entrepreneurs Support Service, Los Angeles,
<http://www.entrepreneurs.net/iess/articles/art4.html>
18. Forrester, http://www.forrester.com/press/pressrel/981105.htm, 1998
19. Franklin, Curtis F., Jr., 1997, "Enter the Extranet", CIO, Vol. 10, No. 15, pp.106-112
20. Hagel, J. and Armstrong, A., 1997, Net Gain: Expanding Markets through Virtual Communities, Harvard Business School press, Boston.
21. Hair, J. L., anderson, R., Tatham, R. and Black, W., 1996, Multivariate Data Analysis 5th,Ed., New York: Macmillan.
22. Hoffman, D. L.; Novak, T.P. and Chatterjee, P., 1995, "Commercial Scenarios for the Web: Opportunities and Challenges", Journal of Computer-Mediated Communication (JCMC), Vol. 1, No. 3.
< http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html>
23. Huff, S. L., 1999, Cases in Electronic Commerce, Irwin Professional Pub.
24. Huizingh, Eelko K.R.E., 2000, "The content and design of web sites: an empirical study", Information & Management, Vol. 37, No. 3, pp. 123-134.
25. IDC,1999a," IDC Expects the Worldwide Internet Economy to Exceed $1 Trillion by 2001"<http://www.idcresearch.com/Data/Internet/content/NET110399PR.htm>
26. IDC, 1999b, "Internet User Trends in Asia/Pacific (excluding Japan)"< http://www.idc.com/ >
27. IDC, 2000, "The Online Grocery Market Will Grow to $8.8 Billion in 2004 "<http://www.idc.com/eBusiness/ecommerce/groc050500.stm>
28. Janal, D. S., 1995, Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems, Van Nostrand Reinhold, New York
29. Jansen, W.; Steenbakkers, W. and Jagers, H., 1999, "Electronic Commerce and Virtual Organizations", Virtual Organization Net, Vol. 1, No. 1, pp. 54-68.
30. Jupiter Communications, 2000, "Online Retailers Missing Greatest Opportunity: Web-Influenced Spending to Exceed $630 Billion in 2005"
<http://www.jup.com/company/pressrelease.jsp?doc=pr000518>
31. Kaiser, H., 1958, "The Varimax Criterion for Analytic Rotation in Factor Analysis", Psychometrika, Vol. 23, pp.187-200
32. Kalakota, R., and Whinston, A. B., 1996, Frontiers of electronic commerce, Addison-Wesley.
33. Kalakota R., and Whinston A.B. , 1997, Electronic Commerce: A Manager Guide, Addison-Wesley.
34. Kosiur, D. R., 1997, Understanding Electronic Commerce, Microsoft Press.
35. Kotha, S. 1998, "Competing on the Internet: The Case of amazon.com" European Management Journal, Vol. 16, No. 2., pp.212-223
36. Kozinets, R., 1999, "E-Tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption", European Management Journal, Vol. 17, No. 3, pp.252-264.
37. Lawrence, E.; Corbitt, B.; Tidwell, A.; Fisher, J. and Lawrence J. R., 1998, Internet commerce: digital models for business, John Wiley & Sons.
38. Maddox, Kate and Blankenhorn, Dana, 1998, Web commerce : building a digital business, Jon Wiley and Sons.
39. Maitra, A. K., 1996, Building a Corporate Internet Strategy: The IT Manager''s Guide, Van Nostrand Reinhold.
40. Maroney, D., 1997, "In praise of hypertext", Journal of Advertising Research, Vol. 37, No. 2, pp.7-9.
41. McCarthy, V., 1995, "The Web: Open for business", Datamation, Vol. 41, No. 22, pp.30-35.
42. Mckeown, P. and Watson, R., 1998, Metamorphosis : A Fuide to the World Wide Web and Electronic Commerce, Jon Wiley and Sons.
43. Modahl, M., 1999, Now or never : how companies must change today to win the battle for Internet consumers, HarperBusiness.
44. Morrison, I., 1997, The Second Curve, Ballantine Books.
45. Ovum, 1998, http://cyberatlas.internet.com/big_picture/demographics/ovum.html, 1998
46. Poon, S. and Strom, J., 1997, "Small Bussinesses'' Use of the Internet: Some Realities", INet''97 Annual Meeting
47. Poon, S. and Swatman, P. M. C., 1999, "An exploratory study of small business Internet commerce issues", Information & Management, Vol. 35, No. 1, pp. 9-18.
48. Reichheld, F. F., 1996, The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value, Harvard Business School Press, Boston.
49. Rosenoer, J.; Armstrong, D. and J. Russell Gates, J. R., 1999, The Clickable Corporation : Successful Strategies for Capturing the Internet Advantage, Free Press.
50. Rowley, J., 1996, "Retailing and Shopping on the Internet", Internet Research： Electronic Networking Applicat- ions and Policy, Vol.6, No.1, pp.81-91
51. Schmitt, B. H., 1999, Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands, Free Press.
52. Settles, C., 1996, "The 3.5.7. for Mazimising Your Business On-line", <http://www.successful.com/357artic.html>
53. Seybold, Patricia B., 1998, Customers.com : how to create a profitable business strategy for the Internet and beyond, Times Business.
54. Schwartz, E., 1997，Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, Broadway Books.
55. Spar, D. and Bussgang, J., 1996, "Ruling the Net", Harvard Business Review, Vol. 74, No. 3,pp.125-133.
56. Strader, T. J. and Shaw, M. J.,1997, "Characteristics of electronic markets", Decision Support Systems, Vol. 21, No.3., pp.185-198.
57. Timmers, P. H. A., 1998, "Business Models for Electronic Markets", International Journal of Electronic Mardets, Vol. 98, No. 2, pp.F3-8.
58. Timmers, P. H. A., 1999, Electronic Commerce: Strategies and Models for Business-to-Business Trading, John Wiley and Sons.
59. Treese, G. W. and Stewart, L. C., 1998, Designing systems for Internet commerce, Addison-Wesley Pub Co..
60. Turban, E.; McLean, E. R. and Wetherbe, J. C., 1999a, Information technology for management : making connections for strategic advantage, New York : Wiley.
61. Turban, E.; Lee, J.; Lee, J. K.; King, D. and Chung, H. M., 1999b, Electronic Commerce: A Managerial Perspective, Prentice Hall.
62. Vassos, T., 1996, Strategic Internet Mardeting, Macmillan Computer Publishing Inc., pp22-45.
63. Whinston, A. B.; Stahl, D. O. and Choi, S. Y., 1997, The economics of electronic commerce, Macmillan Technical Publishing, U.S.A.
64. Wong, W., 1998, "Commerce study oulines Internet potential", Computer Reseller News, No.787, pp.103-105.
65. Woodruff, R. B., 1997, "Customer value: the next source of competitive advantage", Journal of the Academy of Marketing Science, Vol. 25, No. 2, pp.139-153.
66. Yesil, M., 1997, Creating the Virtual Store, John Wiley and Sons.
67. Zwass, V., 1996, "Electronic Commerce: Structures and Issues", International Journal of Electronic Commerce, Vol. 1, No. 1, pp.3-23.