(3.236.222.124) 您好!臺灣時間:2021/05/11 08:28
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

: 
twitterline
研究生:呂英瑞
研究生(外文):Ing-ruey Jacky Lu
論文名稱:在存貨依存型需求下寡占產業之存貨水準與產品定價:以獨家經銷與共同經銷為例
指導教授:李堯賢李堯賢引用關係
指導教授(外文):Yao Hsien Lee
學位類別:碩士
校院名稱:中華大學
系所名稱:工業工程與管理研究所
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2001
畢業學年度:89
語文別:中文
論文頁數:72
中文關鍵詞:存貨依存型需求微分賽局獨家經銷共同經銷
相關次數:
  • 被引用被引用:4
  • 點閱點閱:318
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:97
  • 收藏至我的研究室書目清單書目收藏:4
產業間(或廠商間)的網路關係與其經營活動中的產品定價,存貨與訂貨水準之決定,在在都影響網路成員間的個別利益或集體利益。特別是不同市場結構與通路行銷在未來的產業網路中將會扮演重要的角色。基本上,不同的市場結構其通路行銷也不同,尤其是寡占市場之行銷通路,廠商可能擁有各自的零售商或共同零售商形成獨家經銷與共同經銷。本研究之主要目的在探討寡占市場結構之行銷通路與最適存貨水準之間的互動關係所決定的最適存貨水準以及零售價格。本文之數值模擬結果顯示,存貨依存型需求效果,產品的替代程度與單位存貨成本等參數變動時,會影響生產量,訂購量,產品定價,與存貨水準之決策,本結果可供寡占市場中採用獨家經銷或共同經銷之通路結構中製造商與零售商經營策略之參考。
目錄
摘要I
誌謝辭II
目錄III
表目錄V
圖目錄VI
第一章 緒論1
1.1 研究背景與動機1
1.2 研究目的5
1.3 研究架構5
第二章 文獻回顧7
2.1 WILSON模型7
2.2 存貨分類10
2.3 產業行銷通路13
第三章 理論模型(Ⅰ)-獨家經銷19
3.1 基本模型19
3.2 製造商為領導者的通路型態賽局21
3.3 零售商為領導者的通路賽局26
第四章 理論模型(Ⅱ)-共同經銷30
4.1 基本模型30
4.2 製造商為領導者的通路型態賽局31
4.3 製造商與零售商為對等的通路權力賽局35
4.4 零售商為領導者的通路權力型態38
第五章 數值模擬分析42
5.1 製造商為領導者通路模型數值分析42
5.1.1 獨家經銷42
5.1.2 共同經銷46
5.2 零售商為領導者通路模型數值分析49
5.2.1 獨家經銷49
5.2.2 共同經銷51
第六章 結論55
參考文獻59
1.行政院主計處第三局,http://www.dgbas.gov.tw/dgbas03/stat-n.htm,民國九十年五月。
2.吳思華,「產業合作網路體系的建構與維持-產業經理機制三探」,第三屆產業管理研討會論文集,民國八十三年七月。
3.李仁芳,我國中小企業分工合作(協力關係)之現況及未來之發展方向,中小企業情勢分析暨輔導策略規劃研究案,民國八十三年四月。
4.張瑞芳,「國內廠商對臺灣投資環境之評估-以電子、資訊業為例」,臺灣銀行季刊,第五十一卷,第四期,第52-70頁,民國八十九年十二月。
5.許郁蓉,台商在中國大陸商品流通策略之研究,國立東華大學大陸研究所碩士論文,民國八十四年。
6.楊明壁、邴傑民與周敬正,「賽局理論在行銷通路之應用-以大陸台商製鞋業為例」,企業管理學報,第四十八期,第1-26頁,民國八十九年十二月。
7.葉日武,財務管理,前程企業管理公司,民國八十五年。
8.鄭丁旺,初級會計學上冊,第六版,民國八十六年。
9.鍾谷蘭,行銷通路競爭之賽局理論分析,國立中山大學企業管理研究所博士論文,民國八十四年。
10.顏憶茹與張淳智,物流管理,前程企業管理公司,民國八十五年。
11.Aggarwal, S. C., “A review of current inventory and its applications,” Int. J. Product. Res. 12, pp.443-482, 1974.
12.Baker, R. and T. Urban, “A deterministic inventory system with an inventory level-dependent demand rate”, Journal of the Operational Research Society 39, pp.823-831, 1988.
13.Baker, R. C. and T. L., Urban, “A Deterministic Inventory System with an Inventory-Level-Dependent Demand Rate,” Journal of the Operational Research Society, Vol. 39, No. 9, pp.823-831, 1988.
14.Brealey, R. A., S. C. Myers, and A. J. Marcus, Fundamentals of corporate Finance, McGraw-Hill, Inc, 1995.
15.Basar, T. and G. T. Olsder, Dynamic Noncooperative Game Theory, 2nd ed., Academic Press, London, 2000.
16.Bjorn, A. and G. Easton, Industrial Network: A New View of Reality, London, U.K.: Routledge, 1992.
17.Bowersox, D. J., D. J. Closs, and O. K. Helferich, Logistical Management, 3rd ed., Macmillan Publishing Co., New York, 1986.
18.Brigham, E. F., Fundamentals of Financial Management, 7th edition, Dryden Press, 1995.
19.Bucklin, L. P., A Theory of Distribution Channel Structure, Institute of Business and Economic Research, University of California, Barkeley, USA, 1966.
20.Choi, S. C., “Price Competition in a Channel Structure with a Common Retailer,” Marketing Science, Vol. 10, No. 4, pp271-296, 1991.
21.Clark, A.J., “An informal survey of multi-echelon inventory theory,” Naval Res. Logist. Quart. 19, pp.621-650, 1972.
22.Crouch, G. I. and R. N. Shaw, “Microcomputer-based merchandising management systems: a new approach,” International Journal of Retailing, Vol. 4 No.1, pp.5-18, 1989.
23.Datta, T. and A. Pal, “Deterministic inventory systems for deteriorating items with inventory-level-dependent demand rate and shortages,” Opsearch 27, pp.213-224, 1990a.
24.Datta, T., K. Paul, and A. Pal, “Demand promotion by upgradation under stock-dependent demand situation — a model,” International Journal of Production Economics 55, pp.31-38, 1998.
25.Dockner, E. and S. Jorgensen, “Cooperative and Non-Cooperative Differential Game Solutions to an Investment and Pricing Problem,” JORS, Vol. 35, No. 8, pp.731-739, 1984.
26.Dockner, E. J., S. Jorgensen, N. V. Long and G. Sorger, Differential Games in Economics and Management Science, Cambridge University Press, London, 2000.
27.E1-Ansary, A. I. and L. W., Stern, “Power Measurment in The Distribution Channel,” Journal of Marketing Reasearch, Vol. 9, pp.47, 1972.
28.Evan, W. M., “An Organization-set Model of Interorganizational Relations,” Interorganizational Relations, pp.78-90, 1978.
29.Gelders, L. F. and L. N. Van, “Production planning: a review,” European Journal of Operational Research 7, pp.101-110, 1981.
30.Giri, B. and K. Chaudhuri, “ Deterministic models of perishable inventory with stock-dependent demand,” European Journal of Operational Research 105, pp.467-474, 1998.
31.Goh, M., “Some results for inventory models having inventory level dependent demand rate,” International Journal of Production Economics 27, pp.155-160, 1992.
32.Goh, M., “EOQ models with general demand and holding cost functions,” European Journal of Operational Research 73, pp.50-54, 1994.
33.Gupta, R. and Vrat, P., “Inventory model for stock-dependment consumption rate,” Opserach, Vol. 23 No. 1, pp.19-24, 1986.
34.Inman, R. R., “Inventory is the flower of all evil,” Production and Inventory Management Journal-Fourth Quarter, pp.41-45, 1993.
35.Jorgensen, S., “Optimal production, purchasing and pricing: a differential game approach,” European Journal of Operational Research 24, 64-76.
36.Kotler, P., Marketing Management Analysis, Planning, Implementation and Control, 8th ed., Englewood Cliffs, NJ: Prentice-Hall, 1994.
37.Kreps, D. M., Game Theory and Economic Modeling, Oxford University Press, 1990.
38.Larson, P. and R. Demarais, “Psychic stock: an independent variable category of inventory,” International Journal of Phys. Dist. Logistic Management 20, pp.28-34, 1990.
39.Leenders, M. R. and H. E. Fearon, Purchasing and supply management, 7th Edition, Irwin, 1997.
40.Levin, R. I., C. P. McLaughlin, R. P. Lamone and J. F. Kottas, Production/Operations Management: Contemporary Policy for Managing Operating Systems, McGraww-Hill, New York, 1972.
41.Lusch, R. F. andP. Dunne, Retail Management, South-Western Publishing Co., Cincinnati, 1990.
42.Mandal, B. N. and S. Phaujdar, “A note on an inventory model with stock dependent consumption rate,” Opsearch 26, pp.43-46, 1989.
43.McGuire, T. and G. Staelin, “Channel Efficiency, Incentive Compatibility, Transfer Pricing, and Market Structure: An Equilibrium Analysis of Channel Relationship,” Research in Marketing, Vol. 8, pp.181-22-, 1986.
44.Ohno, T. and S. Mito, “Just-in-time for today and tomorrow,” Cambridge, MA: Productivity Press, 1988.
45.Padmanabhan, G. and P., Vrat, “EOQ models for perishable items under stock dependent selling rate,” European Journal of Operational Research, Vol. 86, pp.281-292, 1995.
46.Peterson, R., and E. A. Silver, “Decision systems for inventory management and production planning,” John Wiley & Sons, New York, 1979.
47.Ross, S. A., R. W. Westerfield and B. D. Jordan, Fundamentals of Corporate Finance, Richard D. Irwin, 1995.
48.Schonbeger, R. J., "Just-in-time: a comparison of Japanese and American Manufacturing Techniques", Norcross, GA: Industrial Engineering & Management Press, 1984.
49.Silver, E. A., “Operations research in inventory management: a review and Critique,” Operations Research Society of America, pp.628-645, 1981.
50.Stevenson, W. J., Production/Operations Management 6/e, McGraw Hill Company, 1999.
51.Stock, J. R. and Lamdert D. M., Strategic Logistics Management, 2nd ed., Irwin, Homewood, IL, 1987.
52.Tinarelli, G. U., “Inventory control: models and problems,” European Journal of Operational Research, Vol. 14, No. 1, pp.1-12, 1983.
53.Veinott, A.F. Jr., “The status of mathematical inventory theory,” Management Sci. 12, pp36-41, 1966.
54.Wagner, H. M., “Research portfolio for inventory management and production planning systems,” Opns. Res. 28, pp.445-475, 1980.
55.Whitin, T. M., “Inventory control research: a survey,” Management Sci. 1, pp.32-40, 1954.
56.Wolfe, H. B., “A model for control of style merchandise,” Industrial Management Review 9, pp.69-82, 1968.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔