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研究生:蔡淑敏
研究生(外文):Shu-Min Tsai
論文名稱:企業內溝通媒介、員工溝通滿足及組織承諾關係之研究-以台灣電子資訊產業為例
論文名稱(外文):A Research on the Relationships between Communication Media, Employees'' Communication Satisfaction and Organizational Commitment in Business-An Empirical Study of Electronics and Information Industry in Taiwan
指導教授:李元墩李元墩引用關係
指導教授(外文):Yuan-Duen Lee
學位類別:碩士
校院名稱:長榮管理學院
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2001
畢業學年度:89
語文別:中文
論文頁數:113
中文關鍵詞:溝通溝通媒介溝通滿足組織承諾
外文關鍵詞:communicationcommunication mediacommunication satisfactionorganizational commitment
相關次數:
  • 被引用被引用:246
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近年來隨著網路科技的誕生,資訊的流通速度變得更加快速及透明化,面對高科技的環境下,組織對資料與資訊的需求也日益增加,人際間的溝通也更加頻繁。當企業的溝通環境很良好時,主管與員工之間將能彼此相互了解、激勵、使得組織內員工溝通滿意度更高。而在企業不斷地良性循環下,必能留住及發掘好的員工,使員工對組織有更高的投入、與認同感程度。
本研究係以台灣電子資訊產業之白領階層員工為研究對象,探討不同溝通媒介、員工溝通滿足與組織承諾關係之研究。本研究採用問卷調查法,共發出680份問卷,回收有效問卷為263份,利用SPSS 10.0版統計軟體進行敘述性統計分析、變異數分析、因素分析、集群分析、相關分析、迴歸分析來驗證本研究之假設。
本研究之主要結果顯示:
一、不同年齡、職位之員工在溝通媒介之認知感受程度上有顯著差異;不同的學歷及職位在員工溝通滿足上有顯著差異;不同的性別、年齡、年資及職位在組織承諾上有顯著差異。
二、面對面、電話式及電子式溝通媒介之高感受群者在員工溝通滿足及組織承諾與低感受群者有明顯差異,而書寫式溝通媒介則無差異。
三、員工溝通滿足與組織承諾具有顯著正相關;表示當組織內員工溝通滿足愈高,則對企業組織之承諾感愈高。
四、電話式溝通媒介之社會展現度、溝通效能;電子式溝通媒介之社會展現度、溝通效能;及書寫式溝通媒介之溝通介面對員工溝通滿足上有顯著影響;而電話式及電子式之溝通媒介的社會展現度會對組織承諾有顯著影響。
These years, with the emergence of the internet technology, the circulating speed of information becomes more swift and transparent. Under the development of high technology, the needs of organization for data and information also increase day by day. And the communication between individuals is more frequent as well. When the environment of communication within enterprises is fine, the superiors and subordinates will build up mutual understandings and encouragements to make higher communication satisfaction of employees. While with the continuous virtuous circle, the enterprises can keep and explore the good employees and make them devote themselves more and increase identification to the organization.
This research takes the white-collar employees of Taiwan electronic and information industries as the subjects of the study to discuss “the relationship between communication satisfaction of employees and organizational commitment with different communication media.”
This research adopts the method of investigation through questionnaires. Six hundred and eighty questionnaires were sent and 263 effective ones were returned. SPSS version 10.0 (Statistical software) was utilized to conduct Descriptive Statistical Analysis, Variance Analysis, Factor analysis, Cluster Analysis, Correlation Analysis and Regression Analysis for testing the hypotheses of this research.
The main results of this research are shown as follows:
1.There are significant differences for the level of perception on communication media among different ages and positions of employees; there are significant differences on communication satisfaction among different education levels and positions; there are significant differences on organization commitment among different genders, ages, work years and positions.
2.There are significant differences on employees’ communication satisfaction and organization commitment through face-to-face, telephonic and electronic communication media between the high and low sensitive groups. However, it makes no difference through written communication media for the two groups.
3.There is a significant positive correlation between employees’ communication satisfaction and organization commitment. It shows that the higher communication satisfaction of employees is, the higher commitment toward the organization grows.
4.The degree of social presence and communication effectiveness of both communication media by telephonic and electronic media, and the degree of communication interface by written media have significant influences on the communication satisfaction of employees; while the degree of social presence of the communication media through telephonic and electronic have significant influences on organizational commitment.
中文摘要…………………………………………………………………I
英文摘要…………………………………………………………………Ⅱ
目錄………………………………………………………………………Ⅳ
表目錄……………………………………………………………………Ⅵ
圖目錄……………………………………………………………………Ⅷ
第一章 緒論...............................................1
第一節 研究背景............................................1
第二節 研究動機............................................2
第三節 研究目的............................................4
第四節 研究範圍與限制......................................4
第五節 研究流程與論文結構..................................6
第二章 文獻探討...........................................8
第一節 溝通之相關文獻......................................8
一、溝通的定義.............................................8
二、溝通的重要性..........................................10
第二節 溝通媒介之相關文獻.................................11
一、溝通媒介的定義........................................11
二、溝通媒介的種類........................................12
三、溝通媒介之相關理論....................................13
四、溝通媒介之相關研究....................................17
五、溝通媒介之實證研究....................................18
六、溝通媒介之選用........................................21
第三節 員工溝通滿足之相關文獻.............................23
一、員工溝通滿足之定義....................................23
二、員工溝通滿足之評量構面................................23
三、員工溝通滿足之實證研究................................25
第四節 組織承諾之相關文獻.................................27
一、組織承諾的意義及分類..................................27
二、組織承諾之衡量與模型..................................31
三、組織承諾之相關研究....................................34
第五節 員工溝通滿足及組織承諾之相關文獻...................38
第三章 研究方法..........................................39
第一節 研究架構...........................................39
第二節 構面因素之操作性定義與衡量.........................40
第三節 研究假設...........................................44
第四節 研究工具...........................................45
一、問卷內容設計..........................................45
二、問卷發展..............................................46
第五節 樣本抽樣設計.......................................50
一、抽樣設計..............................................50
二、資料回收..............................................50
第六節 分析方法...........................................51
第四章 研究結果與討論....................................54
第一節 個人基本資料等敘述統計.............................54
第二節 因素分析及信效度檢定分析...........................58
第三節 個人基本變項在各構面上之差異分析...................64
第四節 不同溝通媒介之認知感受程度高低集群在各主要研究構面
之差異分析................................................67
第五節 研究構面因素間之相關分析...........................69
第六節 主要研究構面間之迴歸分析...........................78
第五章 結論與建議........................................83
第一節 結論...............................................83
第二節 建議...............................................89
一、對實務界之建議........................................89
二、對後續研究之建議......................................90
參考文獻..................................................92
一、中文部份..............................................92
二、英文部份..............................................96
附錄一 研究調查問卷......................................106
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