1. 黃俊英（1991），「多變量分析」，四版，中國經濟企業研究所。
2. 文心屏 (1995)，「網路新世代圖像」，網路通訊，第200期，68-72。
3. 葛樹人（1996），「心理測驗學」，三版，台北：桂冠。
4. 楊忠川 (1996)，「傳播媒體在Internet上的應用─電子報的過去、現
在與未來」，資訊與電腦，第191期。
5. 陳文生 (1996)，「網路化互動媒體知覺特性與應用需求關係之研究─ 以台灣網際網路為例」，國立台灣大學商學研究所博士論文。6. 吳肇銘 (1997)，「影響網站使用者態度與購物意願之因素探討─以書
籍網站為例」，資訊管理研究，第二卷第一期。
7. 徐樁輝 (1997)，「網際網路線上服務品質評估模式之探討」，台灣工
業技術學院研究所企業管理學程碩士論文。
8. 吳心恬 (1997)，「媒體特性對說服效果之影響─WWW媒體之實驗研究
室」，中央資訊管裡研究所碩士論文。
9. 呂宗益 (1997)，「網際網路上虛你實境式的群體購物系統之網路架
構」，大葉大學資訊管理研究所碩士論文。
10. 黃思明，洪順慶，胡國材 (1997)，「電子資料交換對食品飲料業行
銷通路影響之研究」，國立政治大學企業管理研究所。
11. 林素儀 (1997)，「Internet使用人口、使用者特性與消費習性分
析」，MIC電子資料庫軟體與應用透析。
12. 資策會 (1997)，「電子商業」，經濟部商業司。
13. 陳正昌、程炳林 (1998)，「SPSS、SASB、MDP統計軟體在多變量統計
上之應用」，二版，台北五南圖書出版公司。
14. 胡家廉 (1998)，「網路服務提供者服務品質之研究─以電子商店為
例」，輔仁大學管理研究所碩士論文。
15. 李昀叡 (1998)，「網際網路圖書購物公司行銷管理之研究」，元智
大學資訊研究所碩士論文。
16. 盧俊成（1998），「網際網路的典範移轉暨網路市場與新經營模式之
探索性研究」，國立台灣大學商學研究所博士論文。
17. 徐嘉君 (1999)，「登山活動參與者行為意向之研究」，文化大學觀光事業研究所碩士論文。
18. 洪嘉穗 (1999)，「網際網路上輔助消費者購物之研究」，國立雲林
科技大學資訊管理系碩士班碩士論文。
19. 吳肇銘 (1999)，「影響網站使用意向之因素研究─以入門網站為
例」，中央大學資訊管理研究所博士論文。
20. 謝依靜 (2000)，「關係結合策略與關係績效關聯性之研究─以金融
服務業為例」，國立台灣大學商學研究所博士論文。
21. 吳肇銘、范錚強 (2000)，「網站使用意向模型之建構與實證─技術
接受模型之運用」，管理學報，17(4)，461-481。
22. 楊耀銘 (2000)，「中小企業運用網際網路行銷效益之研究─交易成
本觀點」，東吳大學國際貿易學系碩士班國際企業組論文。
23. 丁慧瑩 (2000)，「網路商場互動回應服務與消費者之滿意度關聯性
之調節效應探討」，交通大學經營管理所碩士論文。
24. 孫美君 (2000)，「影響網路忠誠度之因素分析─以購物型網站為
例」，中原大學資訊管理學系碩士論文。
25. 蘇席儀 (2000)，「商品資訊搜尋任務暨網際網路特性之配適程度對
網站接受度之影響」，台大資訊管理研究所碩士論文。
26. 賴士葆，吳豐祥，顏永森 (2000)，「網路商店服務品質衡量購面之
研究」，2000 International Conference on the theories and
practices of Electronic Commerce，圓山，台北，1.69-1.98。
27. 周逸衡，傅豐玲，凌儀玲，李振妮 (2000)，「網路購物經驗中資訊
搜尋及選擇評估行為之研究」，2000 International Conference on
the theories and practices of Electronic Commerce，圓山，台
北，7.49-7.79。
28. 曾光華，楊堤雅 (2000)，「網際網路虛擬社群成員之角色分類與互
動模式」，2000 International Conference on the theories and
practices of Electronic Commerce，圓山，台北，4.1-4.30。
29. Akerlof, G. (1970), “The market of Lemons: Quality
Uncertainty and the Market Mechanism,” Quarterly Journal of
Economics, 84(August), 488-500.
30. Alba, J., J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A.
Sawyer, and S. Weed (1997), “Interactive Home Shopping:
Consumer, Retailer, and Manufacture Incentives to
Participate in Electronic Marketplace,“ Journal of
Marketing, 61, 38-53.
31. Applegate, L. and J. Gogan (1995), “Electronic Commerce:
Trends and Opportunities,” Harvard Business School Press, 9-
196-006, 1-15.
32. Armstrong, A. and J. Hagel III (1996), “The Real Value of
On-Line Communities,” Harvard Business Review, 74(3), 134-
141.
33. Bagozzi, R. P. and Y. Yi (1988), “On the Evaluation of
Structural Equation Models,” Journal of the Academy of
Marketing Science, 16(1), 74-94.
34. Bakos, J. Y. (1991), “A strategic analysis of electronic
marketplaces,” MIS Quarterly, 15(3), 295-310.
35. Barua, A., R. Chellappa, and A.B. Whinston (1995),
“Creating a Collaboratory in Cyberspace: Theoretical
Foundation and an Implementation,” Journal of
Organizational Computing, 5(4), 417-442.
36. Bearden, O. W. and A. G. Woodside (1978), “Situational and
Extended Attitude Models as Predictions of Manjuana
Intentions and Reported Behavior,” Journal of Social
Psychology, 106(October), 607-627.
37. Benjamin, R. I. (1995), “Electronic markets and virtual
chains on the information superhighway,” Sloan Management
Review, 36(2), 62-72.
38. Bentler, P. M. and D. G. Bonett (1980), “Significance
tests and goodness-of-fit in the analysis of covariance
structures”, Psychological Bulletin, 88(3), 588-606.
39. Bentler, P. M. (1990), “Comparative fit indexes in
structural models”, Psychological Bulletin, 107(2), 238-246.
40. Bergeron, L. and F. Raymond (1997), “Global Distribution
Systems: A Field Study of Their Use and Advantages in Travel
Agencies,” Journal of Global Information Management, 5(4),
23-32.
41. Berry, L. L. (1995), “Relationship Marketing of Services -
Growing Interest, Emerging Perspectives,” Journal of the
Academy of Marketing Science, 23(4), 236-245.
42. Boulding, W., A. Kalva, R. Staelin and V. A. Zeithaml
(1993), “A Dynanic Process Model of Service Quality: From
Expectation to Behavioral Intentions,” Journal of Marketing
Research, 30(February), 7-27.
43. Brush, T. H. and K. W. Artz (1999), “Toward a Contingent
Resource-Based Theory: The Impact of Information Asymmetry
on the Value of Capabilities in Veterinary Medicine,”
Strategic Management Journal, 20, 223-250.
44. Crosby, L. A., K. R. Evans, and K. Cowles (1990),
“Relationship Quality in Service Selling : An Interpersonal
Influence Perspective,“ Journal of Marketing, 54 (July), 68-
81.
45. Dabholkar, P. A., D. I. Thorpe and J. O. Rentz (1996), “A
Measure of Service Quality for Retail Stores: Scale
Development and Validation,” Journal of the Academy of
Marketing Science, 24(1), 3-16.
46. Darby, M. R. and E. Karni (1973), “Free competition and
the Optimal Amount of Fraud,“ Journal of Law and Economics,
16(April), 66-86.
47. Davis, F. D. and V. Venkatesh (1996), “A Critical
Assessment of Potential Measurement Biases in the Technology
Acceptance Model: Three Experiments,” International Journal
of Human-Computer Studies, 45, 19-45.
48. Deighton, J. (1996), “The Future of Interactive Marketing,
“ Harvard Business Review, 74(6), 151-161.
49. Deighton, J. (1997), “Commentary on ‘Exploring the
Implications of the Internet for Consumer Marketing’,”
Journal of the Academy of Marketing Science, 25(4), 347-351.
50. Delbecq, A. L., A. H. Van de Ven and D. H. Gustafson
(1975), Group Techniques For Program Planning: A Guide to
Nominal Group and Delphi Processes, Illinois: Scott,
Foresman and Company.
51. DeLone, W. H. and E. R. McLean (1992), “Information
Systems Success: The Quest for the Dependent Variable,”
Information Systems Research, 3(1), 60-95.
52. Dertonzos, M. L. (1997), “What Will Be: How the New World
of Information Will Change Our Lives,” MA: The Palmer and
Didge Agency.
53. Doyle, S. X. & Roth, G. T. (1992), “Selling and Sales
Management in Action: The Use of Insight Coaching to Improve
Relationship Selling,” Journal of Personal Selling and
Sales Management, 12, 59-64.
54. Dreze, X. and F. Zufryden (1997), “Testing Web Site Design
and Promotional Content, ”Journal of Advertising
Research,” March/April, 77-91.
55. Ducoffe, R. H. (1996), “Advertising Value and Advertising
on the Web,” Journal of Advertising Research, Sep./Oct., 21-
35.
56. Dutta, S. and A. Segev (1999), “Business Transformation on
the Internet,” European Management Journal, 17(5), 466-476.
57. Dutta, S., S. Kwan & A. Segev (1998), “Business
Transformation in Electronic Commerce：A Study of Sectioral
and Regional Trends.” European Management Journal, 16(5),
466-476.
58. Eighmey, J. (1997), “Profiling User Responses to
Commercial Web Sites,” Journal of Advertising Research,
May/June, 21-35.
59. Etezadi-Amoli, J. and A.F. Farhoomand (1996), “A
Structural Model of End User Computing Satisfaction and User
Performance,” Information & Management, 30, 65-73.
60. Evans, P. B, and T. S. Wurster (1997), “Strategy and the
New Economics of Information,“ Harvard Business Review, Sep-
Oct, 71-82.
61. Ghose, S. and W. Dou (1998), “Interactive Functions and
Their Impacts on the Appeal of Internet Presence Sites,”
Journal of Advertising Research, March-April, 29-43.
62. Ghosh, S. (1998), “Marking Business Sense of the Internet,
“ Harvard Business Review, March-April, 93-109.
63. Guttman, R. and P. Maes (1998), “Agent-mediated
Integrative Negotiation for Retail Electronic Commerce,”
Proceedings of the Workshop on Agent Mediated Electronic
Trading (AMET’98) Minneapolis, Minnesota, April.
64. Guttman, R., A. Moukas, and P. Maes(1998), “Agent-mediated
Electronic Commerce: A Survey,” Knowledge Engineering
Review, June.
65. GVU (1999), http:/www.gvu.gatech.edu/gwn/user.surveys.
66. Haapaniemi, P. (1996), “Going Global: Exploring the
‘Intranet’,” Journal of Business Strategy, 17(1), 26.
67. Hair, J. F., R. E. Anderson, R. L. Tatham and W. C. Black
(1992), Multivariate Data Analysis with Readings, New York:
Macmillan.
68. Holbrook, M. and B. Morris (1994), “The Nature of Custmer
Value,” in Service Quality: New Directions in Theory and
Practice, R. T. Rust and R. L. Oliver, eds. Thousand Oaks,
CA: Sage Publications, 21-71.
69. Honeycutt, E. D., T. B. Flasherty, and K. Benassi (1998),
“Marketing Industrial Products on the Internet.”
Industrial Marketing Management, 27, 63-72.
70. Iacobucci, D. (1992), “An Empirical Examination of Some
Basic Tenets in Services : Goods-Services Continua,”
Advances in Services Marketing and Management, 1, 23-52.
71. Icek, A. and B. L. Driver (1991), “Prediction of
Participation from Behavioral, Normative and Control
Beliefs: An Application of the Theory of Planned Behavior,”
Leisure Sciences, 13, 184-186.
72. Igbaria, M. & M. Tan (1997), “The consequence of
information technology acceptance subsequent individual
performance”, Information and Management, 32, 113-121.
73. Ives, B., M. H. Olson, J.J. Baroudi (1983), “The
Measurement of User Information Satisfaction,”
Communications of the ACM, 26(10), 785-793.
74. Jacoby, J. & L. B. Kaplan (1972), “The components of
perceived risk”, Proceedings of the third annual conference
of the association for consumer research, 1, 382-393.
75. Kaiser, H. F. and J. Rice (1974), “Little Jiffy Mark IV”,
Educational and Psychological Measurement , 34(Spring), 111-
117.
76. Kalakota, R. and A. B. Whineson (1996), Frontiers of
Electronic Commerce, Addision-Wesley, Singapore. 查修傑，連麗
真，陳雪美譯，「電子商務概論」，紅螞蟻，台北，民88。
77. Kettinger, W. J. and C. C. Lee (1994), “Perceived Service
Quality and User Satisfaction with the Information Services
Function,” Decision Sciences, 25(5), 737-766.
78. Klein, L. R. (1998), “Evaluating the Potential of
Interactive Media Through a New Lens: Search Versus
Experience Goods,” Journal of Business Research, 41, 195-
203.
79. Kotha, S. (1998), “Competing on the Internet: The Case of
Amazon.com,” European Management Journal, 16(2), 212-231.
80. Kuehn, S. A. (1994), “Computer-Mediated Communication in
Instructional Settings: A Research Agenda,” Communication
Education, 43, 171-183.
81. Lee, H. G. (1998), “Do Electronic Marketplaces Lower the
Price of Goods?” Communications of the ACM, 41(1), 73-80.
82. Liu, C., K. P. Arnett, L. M. Capella and R. C. Beatty
(1997), “Web Sites of Fortune 500 Companies: Facing
Customers Through Home Pages,’ Information Management, 31,
335-345.
83. Liu, C. and K. P. Arnett (2000), “Exploring the factors
associated with Web site success in the context of
electronic commerce,” Information and Management, 38, 23-33.
84. Malone, T. W., J. Yates, and R. I. Benjamin (1987),
“Electronic markets and electronic hierarchies,”
Communications of the ACM, 30(6), 484-497.
85. Marhajan (1989), “New Product Development Process: A
Perspective for Reexamination,” Journal of Product
Innovation Management, 5(4), 304-310.
86. Mckenna, R. (1995), “Real-time Marketing,” Harvard
Business Reviews, 73(4), 87-95.
87. Mittal, B. and W. M. Lassar (1996), “The Role of
Personalization in Service Encounters,” Journal of
Retailing, 72(Spring), 95-109.
88. Mougayer, W. (1997), Opening Digital Markets：Battle Plans
and Business Strategies for Internet Commerce, McGraw-Hill
Book Co.
89. Nayyar, P. R. (1990), “Information asymmetries: A Source
of Competitive Advantage for Diversified Service Firms,“
Strategic Management Journal, 11, 513-519.
90. Nelson, P. (1970), “Information and Consumer Behavior,”
Journal of Political Economy, 78(2), 311-329.
91. Neter, J., M. Kutner, C. Nachtsheim, and W. Wasserman
(1996), “Applied Linear Statistical Models”, 4th ed.,
Chicago: Irwin.
92. Nunally, J. C. (1978), Psychometric Theory, NY: McGraw-Hill.
93. O Connor, G. and B. ColarelliO Keefe (1997), “Viewing the
Web as a Marketplace: The Case of Small Companies,”
Decision Support Systems, 21(3), 171-183.
94. Ostrom, A. and D. Iacobucii (1995), “Consumer Trade-Offs
and the Evaluation of Services,” Journal of Marketing, 59
(January), 17-30.
95. Papows, J. (1998), Enterprise.com: Market Leadership in the
Information Age, 16定位：Lotus總裁眼中網路時代的企業策略，李
振昌譯，大塊，台北，民88。
96. Payport, J. F. and J. J. Svokla (1994), “Managing in the
marketspace,“ Harvard Business Review, 141-150.
97. Peter, J. P. and J. C. Olson (1987), Consumer Behavior
Marketing Strategy Perspectives, Illinois: Richard D. Irwin
Inc., 200-206.
98. Peterson, R. A., S. Balasubramanian and B. J. Bronnenberg
(1997), “Exploring the Implications of the Internet for
Consumer Marketing,” Journal of the Academy of Marketing
Science, 25(4), 329-346.
99. Porter, M. (1985), Competitive Advantage, New York: Free
Press.
100. Prakash, A. (1996), “The Internet as a Global Strategic
IS Tool,“ Information Systems Management, 45-49.
101. Quelch, J. A. and L. R. Klein (1996), “The Internet and
International Marketing,“ Sloan Management Review, 60-75.
102. Rafaeli, S. (188), “Interactivity: From new Media to
Communication,” in R. P. Hawkins, J. M. Wiemann, and S.
Pingree (Eds.), Advancing Communication Science: Merging
Mass and International Precess, 110-134.
103. Ravald, A. and C. Gronroos (1996), “The Value Concept and
Relationship Marketing,” European Journal of Marketing, 30
(2), 19-30.
104. Reichheld, F. F. and W. E. Sasser Jr. (1990), “Zero
Defections: Quality Comes to Services,” Harvard Business
Review, 68(5), 105-111.
105. Rice, M. (1997), “What makes users revisit a Web site?,”
Marketing News, 31(6), 12.
106. Richmond and Alice (1996), “Enticing Online Shoppers to
Buy: A Human Behavior Study,” Computer Network and ISDN
Systems, 28, 1469-1480.
107. Schumacker, R. E. and R. G. Lomax (1994), ”A Beginner’s
Guide To Structural Equation Modeling,” Lawrence Erlbaum
Associates, New Jersey.
108. Schwartz Evan I. (1999), Digital Darwinism: Seven
Breakthrough Business Strategies for Surviving in the
Cutthroat Web Economy, 陳正平譯，「數位達爾文主義：網路時代的
生存競爭策略」，臉譜文化，台北，民88。
109. Searle, J. (1969), Speech Acts, London: Cambridge
University Press.
110. Segars, A., and V. Grover (1993), ”Re-examining Perceived
Ease of use and Usefulness: A Confirmatory Factor
Analysis,” MIS Quarterly, 17(4), 517-527.
111. Settles, C (1995), Cybermarketing: Essentials for Success,
Ziff-Davis Press, Emeryville, CA.
112. Sheppard, B. H., J. Hartwick, and P. R. Warshaw (1988),
“The Theory of Reasoned Action: A Meta- Analysis of Past
Research with Recommendation for Modifications and Future
Research,“ Journal of Consumer Research, 15(December), 327-
328.
113. Sheth, J. N. an dJ. A. Howard (1969), The Theory of Buyer
Behavior, New York: John Wiley & Sons Inc., 89-115.
114. Stigler, G. J. (1961), “The Economies of Information,”
Journal of Political Economy, 69, 213-225.
115. Sullivan, J. (1999), “What are the Functions of Corporate
Home Pages?” Journal of World Business, 34(2), 193-210.
116. Tapscott, D. (1997), The Digital Economy: Promise and
Peril in the Age of Networked Intelligence, McGraw-Hill, 卓秀
娟、陳佳伶譯，「數位化經濟時代：全球網路生活新模式」，聯經，
台北，民86。
117. Taylor, S. and P. A. Todd (1995a), “Understanding
Information Technology Usage: A Test of Competing Models,”
Information System Research, 6(2), 144-176.
118. Thorell, L. (1994), “Doing Business on the Internet Case
Studies: DEC, Silicon Graphics, and SUN,” Internet World,
July/August, 52-63.
119. Teas, R. K. (1993), “Expectations, Performance Evaluation
and Customers‘ Perceptions of Quality,” Journal of
Marketing, 57 (Oct.), 18-34.
120. Tucker, L. R. & C. Lewis (1973), “The reliability
coefficient for maximum likelihood factor analysis”,
Psychometrika, 38, 1-10.
121. Verity, J. W. (1994), “Ready or not, the electronic mall
is Coming,” Business Week, 84-85.
122. Webster, J. and J. J. Martocchio (1992), ”Microcomputer
Playfulness: Development of a Measure with Workplace
Implications,” Mis Quarterly, June, 201-226.
123. Webster, J., L. K. Trevino and T. L. Ryan (1993),” The
Dimensionality and Correlates in Human Computer
Interactions,” Computer in Human Behavior, 9(4), 411-426.
124. Whitehouse (1997), “The Framework for Global Electronic
Commerce,” http://www.whitehouse.gov/WH/New/Commerce.
125. Wilder, C. (1996), “E-Commerce Emerges,” Information
week, 548, 14-15.
126. Wortzel, R. (1979), “New Life Style Determinants of
Women’s Food Shopping Behavior”, Journal of Marketing, 43,
28-29.
127. Zeithaml, V. A., L. L. Berry, and A. Parasuraman (1996),
“The Behavioral Consequences of Service Quality,” Journal
of Marketing, 60(April), 31-46.