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研究生:戴美如
論文名稱:採集式社群初探--奇摩家族成員之參與、期待、連結與認同
指導教授:吳筱玫吳筱玫引用關係
學位類別:碩士
校院名稱:國立政治大學
系所名稱:新聞學系
學門:傳播學門
學類:新聞學類
論文種類:學術論文
論文出版年:2001
畢業學年度:89
語文別:中文
論文頁數:98
中文關鍵詞:虛擬社群採集社會弱連結認同
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由大眾與媒體常接收到的訊息常是網際網路虛擬社群中人們如何發展出天涯若比鄰的關係,如何發展出線上情誼同時彼此互助,但研究者卻引用採集社會觀點來形容一般線上虛擬社群,認為一般虛擬社群中的成員其實是期待不高、認同不高、人際連結弱、參與度低但又人人平等,社會平等感很高。研究結果發現,奇摩家族成員的期待與認同皆達中高程度,與假設不符,但這些情況又是怎麼產生的?研究者根據成員所屬的文化脈絡特性以及問卷設計方式進行了檢討與建議。
第一章 緒論1
一、虛擬社群意義大不同2
二、研究動機3
三、奇摩家族簡介6
四、研究目的7
第二章 文獻探討9
一、何謂「虛擬社群」9
(一)定義的困難9
(二)CMC文獻中的虛擬社群10
二、虛擬社群的分類12
(一)道德社群12
(二)規範社群13
(三)興趣社群13
(四)接近性社群14
三、採集社會型態的虛擬社群14
(一)範圍廣但分散的社群,無明顯社群界線16
(二)弱連結的人際網路17
(三)逐資源而居19
(四)低認同感20
(五)多重會籍、少凝聚力21
(六)有行為規範,但缺乏執行的力量23
(七)人人平等、缺乏權威23
四、組織認同理論24
五、研究問題與架構26
第三章 研究方法29
一、問卷調查對象29
二、名詞定義30
三、問卷設計30
(一)基本人口資料30
(二)參與程度31
(三)期待31
(四)認同感31
(五)人際關係33
(六)社會平等感33
四、問卷調查實施34
(一)前測34
(二)正式進行調查34
五、問卷調查資料分析34
第四章 資料分析35
一、奇摩家族採集式社群特性概述35
(一)人口變項分析35
(二)奇摩家族採集式社群特性概述37
二、參與程度與其他變項之交叉分析44
(一)分組人口特徵描述44
(二)分組期待高低描述46
(三)分組社會平等程度描述47
(四)分組認同程度描述48
(五)分組人際關係程度描述49
三、各個採集式社群特質之間的相關關係50
(一)期待、社會平等感與參與程度之間的關係50
(二)參與程度與認同感以及人際關係之間的關係51
(三)參與歷史與期待、社會平等程度、參與程度以及認同感、人際關係強度之間的關係52
(四)期待高低與認同程度之間的相關關係54
(五)「獲得幫助」與弱連結之間的相關關係55
第五章 結論56
一、研究發現57
(一)期待不低57
(二)社會平等感高57
(三)參與程度低但參與歷史長58
(四)中上程度的認同感58
(五)弱連結的人際關係59
(六)小結60
二、研究限制61
(一)樣本61
(二)研究方法62
(三)測量量表62
(四)採集式社群的其他定義63
(五)研究範圍63
三、未來研究建議63
(一)期待與社會平等感63
(二)參與程度64
(三)認同感與人際關係64
四、討論65
參考書目66
附錄74
一、奇摩家族分類圖74
二、奇摩家族功能圖示76
三、奇摩家族成員數前一百名排行榜76
四、問卷設計82
五、Mayer與Allen的感情奉獻量表(ACS)86
六、Mayer與Allen的繼續奉獻量表(CCS)86
七、採集式社群問卷調查網頁87
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