一、中文部份
何志義 (民78). 消費者對促銷活動態度之研究. 國立政治大學企業管理研究所, 碩士論文。李杰炫 (民89). 青少年戒菸意向之研究:計劃行為理論之應用-以台中縣、巿專科吸菸學生為例. 靜宜大學青少年兒童福利學系, 碩士論文。許壽君 (民81). 折價券使用動機、態度與行為之研究. 國立台灣大學商學研究所, 碩士論文。黃俊英 (民85). 企業研究方法. 臺北,東華書局。
陳順宇 (民87). 多變量分析. 臺北,華泰出版社。
趙信賓 (民87). 行為態度、主觀規範、知覺行為控制與行為意圖關係之研究─以臺中縣國小學童參加休閒運動育樂營為例. 國立體育學院體育研究所, 碩士論文。劉美琪 (民84). 促銷管理 :理論與實務. 臺北,正中書局。
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