隨著網路人口的急速增加，電子商場如雨後春筍般到處林立。進而各種購物模式亦紛紛出現於電子市場，除了一般傳統定價零售之外，尚包括拍賣競標、群體議價等新興電子購物模式。本研究即以群體議價購物模式為探討對象，深入分析其可行建置模式，並評估各種可行方案之優缺點。此外，我們亦根據實際個案分析結果與各種可行方案之評估結果，實作電子群體議價商場案例－台灣購物網，做為個案研究對象。有系統地就商場經營者、商品供應商、與消費者等三個不同的角色切入探討，並從商品登錄、商品審核、商品瀏覽、預約購買、商品結標、以至物流配送等交易流程中的各個步驟，在系統功能及管理層面作一詳細介紹。最後，我們則針對群體議價這種新興電子購物模式，在系統建置議題及未來發展趨勢做更進一步的探討。

For the popularity of the Internet, there are many electronic markets built over it. In the electronic markets, besides traditional retailing stores, there are other modern shopping markets, such as auction markets and group negotiation ones. Specially, there are some evidences of group negotiation markets doing very well. In this study, there-fore, we want to explore the possible business models of group negotiation markets. Also, we take a real group negotiation market we built as a case study, to explain the necessary functions in every transaction step. Finally, we discuss a few of implementa-tion issues and the future trends of the group negotiation markets.

中文摘要　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒iii
英文摘要　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ iv
誌謝辭　　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ v
內容目錄　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ vi
表目錄　　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ viii
圖目錄　　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ ix
第一章　　緒論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 1
第一節　　研究動機與背景﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 1
第二節　　研究方法與目的﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 6
第三節　　研究範圍與架構﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 6
註　釋　　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 8
第二章　　文獻探討與相關理論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 9
第一節　　經濟活動發展：市場與階層型態﹒﹒﹒﹒﹒﹒ 9
第二節　　電子市場演進歷程﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 11
第三節　　電子市場特質﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 13
第四節　　自動協議機制﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 18
第三章　　群體議價購物模式實證探討﹒﹒﹒﹒﹒﹒﹒﹒ 23
第一節　　群體議價運作機制﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 23
第二節　　群體議價購物模式交易流程與金流處理﹒﹒﹒ 25
第三節　　個案分析﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 35
註　釋　　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 46
第四章　　建置實例﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 47
第一節　　系統需求分析﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 47
第二節　　系統建置平台﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 51
第三節　　系統功能展示﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 51
註　釋　　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 63
第五章　　結論與未來發展方向﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 64
參考文獻　﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 70
附錄A　　 發表論文集 ﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ 74

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