壹 中文部份
一、書籍
朱瑞淵、王昭正譯、Paul J. Lavrakas著‧電話調查方法(台北:弘智文化,民88)。
朱瑞淵、王昭正譯、Thomas W. Mangione著‧郵寄問卷調查(台北市:弘智文化,民88)。
杜陵‧民意測驗學(正中書局:民國五十七年)
李大維‧台灣與美國大選媒體民意調查之比較研究(台北市:新評會,民87)。
林文益譯、Brian McNair著。政治傳播學,台北市:風雲論壇,一九九七年七月。
倪達仁譯、奧斯丁‧倫尼(Austin Ranny)著‧政治學(台北:雙葉書廊,民87)。
張美惠譯、辛西雅‧克羅森(Cynthia Crossen)著‧真實的謊言:揭開民調與統計的黑盒子(台北:時報文化,民85)。
郭岱君譯註及導讀、詹姆士‧梭伯(James A. Thurber)&坎迪斯‧納爾遜(Candice J. Nelson)主編‧選戰必勝方程式(台北:智庫文化,1999)
莊錫昌‧二十世紀美國文化,台北市:淑馨,民國八十五年。
歐素汝譯、David W. Stewart, Prem N. Shamdasani著‧焦點團體:理論與實務(台北市:弘智文化,民88)。
賴世培、丁庭宇、莫季雍‧民意調查(台北縣蘆洲市:空大,民89。
鍾起惠‧調查‧數字‧公關(台北:大村,民81)。
二、論文
陳秋旭‧「一九九二年美國總統大選柯林頓競選策略之研析:政治行銷之概念與實踐」,碩士論文,淡江大學美國研究所,中華民國八十七年一月。韋博仁‧「美國總統大選電視競選廣告之運用與爭議」,碩士論文,淡江大學美國研究所,中華民國八十九年六月。三、期刊
于明宜。「美國總統選舉中的減稅及平衡預算問題」,稅務旬刊第1624期,民國八十五年十一月十日。四、報紙
「柯林頓振興經濟方案摘要」。中央日報,一九九三年二月十九日。版六。
「柯林頓簽署北美自貿協定」。中央日報,一九九三年十二月十日。版六。
「柯林頓競選財務也被拖下水」。聯合報,一九九四年八月二十一日。版九。
「柯林頓可能被控性騷擾」。聯合報,一九九四年五月五日。版九。
「柯林頓考慮『十月驚奇』行動」,聯合報,一九九四年九月九日。版九。
「柯林頓發表國情咨文 提七大挑戰」。自立早報,一九九六年一月二十五日。版八。
「共和黨編纂《完全攻擊柯林頓手冊》」。聯合報,一九九六年十月二日。版十。
「授權各州得拒非法移民讀公校」中國時報,一九九六年三月二十三日。版十九。
「柯林頓決鐵腕改革社福制度」。工商時報,一九九六年八月三日,版七。
「第二場辯論 柯林頓還是贏」。聯合報,一九九六年十月十八日。版十。
梁東屏。「杜爾的總統夢終究難圓」。中國時報,民國八十五年十一月七日,版二。
「白宮不當調閱逾四百人檔案」中國時報,民國八十五年六月二十七日,十版。
費浩偉。「從國會山莊進軍白宮 杜爾一路蹣跚」。中國時報,一九九六年十一月六日,版二。
「杜爾競選策略 引不起選民興趣」。中國時報,一九九六年十月三十一日。版十。
「柯林頓提教育計畫造勢」。青年日報,一九九六年八月二十九日。版七。
「柯林頓簽署梅根法案」。中國時報,一九九六五月十九日。版十。
李巧雲。「莫理斯 將柯林頓推向高峰最大功臣」。中國時報,一九九六年八月三十一日。版五。
「美參院通過布雷迪槍枝管制法案」。中央日報,一九九三年十一月二十六日。版六。
「討好中產階級 柯林頓打減稅牌」。經濟日報,民國八十三年十二月十七日。版六。
「美府會達成預算協議 僵局暫解」。中國時報,一九九六年一月八日。版十。
「預算談不攏 美部份聯邦機構在停擺」。中央日報,一九九五年十二月十七日。版九。
「美消費者信心續攀升 上週抵四年半來最高」。經濟日報,一九九四年十二月十六日。版六。
「香菸中尼古丁 美列為致癮藥物」。聯合報,一九九六年八月二十五日。版一。
「柯林頓擬宣佈尼古丁為上癮藥物」。中國時報,一九九六年八月二十三日。 版五。
貳 英文部份
I. Books:
Abramson, Paul R., John H. Aldrich, and David W. Rohde, Change and Continuity in the 1996 and 1998 Elections, Washington D.C.: Congressional Quarterly, 1999.
Asher, Herbert. Polling And The Public : What Every Citizen Should Know, 4th . Ed., Washington, D.C.: Congressional Quarterly, 1998.
Bailey, Michael A., Ronald A. Faucheux, Paul S. Herrnson, & Clyde Wilcox. Campaigns & Elections: Contemporary Case Studies, Washington, D.C.: Congressional Quarterly, 2000.
Bennett, W. Lance. Public Opinion in American Politics, New York: Harcourt Brace Jovanovich, 1980.
Cantril, Albert H. Polling On The Issues. Washington, D.C.: Seven Locks Press, 1984.
Cook, Timothy E. Governing With The News, Chicago: The University of Chicago Press, 1998.
Crespi, Irving. The Public Opinion Process, Mahwah, New Jersey: Lawrence Erlbaum Associates, 1997.
Drew, Elizabeth. Showobwn:The Surggle between the Gingrich Congress and the Clinton White House, New York:Simon and Schuster, 1996.
Erikson, Robert S., Norman R. Luttbeg, and Kent L. Tedin. American Public Opinion, 4th. Ed., New York: Macmillan, 1991.
Fallows, James. Breaking The News, New York: Vintage Books, 1997.
Folz, David H. Survey Research For Public Administration, Thousand Oaks: SAGE Publications, 1996.
Foyle, Douglas C. Counting the Public In, New York: Columbia University Press, 1999.
Glasser, Theodore L. & Charles T. Salmon. Public Opinion And The Communication Of Consent, New York: The Guilford Press, 1995.
Higginbotham , A. Leon Jr., Voting Hopes or Fears?, New York: Oxford University Press, 1997.
Hill, Kevin A. & John E. Hughes. Cyberpolitics: Citizen Activism in the Age of the Internet, New York: Rowman & Littlefield Publishers, 1998.
Krueger, Richard A. Focus Groups, Second Ed., Thousand Oaks, California: SAGE Publications, 1994.
Lane, Robert E. & David O. Sears. Public Opinion, New Jersey: Prentice-Hall, 1964.
Lavrakas, Paul J. & Michael W. Traugott, Election Polls, the News Media, and Democracy, New York: Seven Bridges Press, 2000.
Lee, Thomas B. & Kurt Glaser. The 1984 U.S. Election: Issues and Influences, Taipei: Tamkang University, 1984.
Luttbeg, Norman R. Public Opinion and Public Policy, Homewood, Illinois: The Dorsey Press, 1968.
Martin L., John. The Annals: Polling and the Democratic Consensus, Beverly Hills: SAGE Publications, 1984.
Merchant, Livingston. THE 1984 U. S. ELECTION: ISSUES AND INFLUENCES, Tamkang, University and Foundation for Foreign Affair of Chicago, 1984
Morgan, David L. The Focus Group Guidebook, Thousand Oaks, California: SAGE Publications, 1998.
Morris, Dick. Behind The Oval Office, Los Angeles: Renaissance Books, 1999.
Morris, Dick. VOTE.com, Los Angeles: Renaissance Books, 1999.
Polsby, Nelson W. & Aaron Wildavsky. Presidential Elections, 10th ed., New York: Seven Bridges Press, 2000.
Prysby, Charles & Carmine Scavo. Voting Behavior: The 1992 Election, Washington, D.C.: American Political Science Association, 1993.
Renshon, Stanley A.. High Hopes: The Clinton Presidency and the Politics of Ambition, New York: New York University Press, 1996
Rozell, Mark J. & Clyde Wilcox. God At The Grass Roots, 1996, New York: Rowman & Littlefield Publishers, 1997.
Stephanopoulos, George. All Too Human: A Political Education, Little, Brown and Company, 1999.
Thurber, James A. & Candice J. Nelson. Campaigns and Elections: American Style, San Francisco: Westview Press, 1995.
Traugott, Michael W. & Paul J. Lavrakas. The Voter’s Guide To Election Polls, Chatham: Chatham House Publishers, 1996
Wayne, Stephen J. The Road to The White House 2000, New York: Bedford/St. Martin’s, 2000.
Witcover, Jules. No Way To Pick A President, New York: Farrar, Straus And Giroux, 1999.
Woodward, Bob. The Agenda: Inside The Clinton White House, New York: Simon & Schuster, 1994.
II. Periodicals(Journals & Magazines)
Cook, Rhodes. “Debates Keep a Civil Tongue But Convert Few Voters,” Congressional Quarterly, October 12, 1996.
Duffy, Michael, Mark Thompson and Douglas Waller. “Is It Skill, or Is It Just Good Luck?” Time, October 31, 1994.
Jacobs, Lawrence R. & Robert Y. Shapiro. “The Nixon White House In Historical Perspective,” Public Opinion Quarterly, Volume 59, spring. 1995.
Marin, Rick. “Blocking the Box,” NEWSWEEK, March 11, 1996.
Masci, David. “The Modified Crime Bill,” Congressional Quarterly, August 27, 1994.
Nelson, Michael. The Elections Of 1996, Washington D.C.: CQ Press, 1997.
“On Target,” Newsweek, November 18, 1996.
Ponessa, Jeanne. “House Panel Approves Measure To Prohibit Flag Burning,” Congressional Quarterly, June 10, 1995.
“President Clinton’s Veto Of Rescissions Bill,” Congressional Quarterly, July 10, 1995.
Rubin, Alissa J.. “Prospects for Major Overhaul Fade as Senate Goes Home,” Congressional Quarterly, August 27, 1994.
Rubin, Alissa J.. “Details of the Clinton Proposal,” Congressional Quarterly, June 17, 1995.
Saad, Lydia & Frank Newport. “Pendulum Swings Back Toward Clinton,” The Gallup Poll Monthly, No. 365, February, 1996.
Seideman, David. “Now, About That Contract,” Time, December 5, 1994.
III. Newspapers
“Aggressive Turn By Dole Appears to Be Backfiring, Poll Finds,” New York Times, October 22, 1996, A22.
Bennet, James. “Dole Campaign Says It Has Hardly Begun to Fight as Clinton Storms the Airwaves,” New York Times, September 11, 1996, B9.
Clymer, Adam. “SENATE PERSUADED BY DOLE TO SHELVE POISON GAS TREAATY,” New York Times, September 13, 1996, A1.
Nagourny, Adam and Elizabeth Kolbert. “Missteps Doomed Dole from the Start, “New York Times, November 8, 1996, A1.
“Poll Finds Most Give Clinton Credit for Strong Economy,” New York Times, September 6, 1996, B11.
Purdum, Todd S.. “A Clinton Foray Into Republican Territory,” New York Times, October 18, 1996, A27.
“Stung by Defeats in ’94, Clinton Co-opted Strategies Used by the G.O.P.,” New York Times, November 7, 1996, B5.
IV. World Wide Web sites:
“A Press WARNING from the National Council on Public Polls,” http://www.ncpp.org/push.htm , 2001/3/31.
”Deliberative Polls : How Participants Change (Selected Results)”, Texas: The National Issues Convention, Jan. 1996. http://www.la.utexas.edu/research/delpol/bluebook/delibpoll.html 2001/3/31.
Gibbs, Nancy & Michael Duffy. “Two Men, Two Visions: Where The Candidates Stand,” http://cgi.cnn.com/ALLPOLITICS/1996/analysis/time/9611/04/gibbs.shtml, 2001/4/25.
Harris History. http://vr.harrispollonline.com/register/history.asp, 2000/10/30.
“Interview with Bob Squier,” The :30 Second Candidate, http://www.pbs.org/30secondcandidate/q_and_a/squier2.html, 2001/5/1.
Marshall, Will, Mark Penn, Robert Borosage, Satnley B. Greenberg, and Robert Kuttner. “Why Did Clinton Win?,” The American Prospect Online, http://www.prospect.org/print/V8/31/marshall-w.html , 2001/3/31.
Penn, Mark J. and Douglas E. Schoen, “Why our Game Plan Worked,” CNN TIME: All Politics, http://www.cnn.com/ALLPOLITICS/9611/23/penn.schoen/index.shtml, 2001/3/31.
Stengel, Richard & Eric Pooley. “Masters Of The Message”, http://www.cnn.com/ALLPOLITICS/1996/elections/time.special/pollster/index.shtml, 2000/9/1..
Stengel, Richard. “What Clinton Is Doing Right, Time ,” Volume 147, No.6, Feb. 5, 1996. http://www.time.com/time/magaize/archive/1996/dom/960205/clinton.sou.html, 2000/11/13.
“Taxes,” CNN TIME: ALL POLITICS, http://www.cnn.com/ALLPOLITICS/1996/issues/topics/taxes.shtml, 2001/4/23.
“The Morris Method,” Time, Volume 148, No.11, September 2, 1996. http://www.time.com/time/magazine/archive/1996/dom/960902/method.html, 2001/3/31.