臺灣博碩士論文加值系統

亞洲企業以成本優勢與彈性製造能力爭取國際合作機會，受到台灣經營環境成本優勢不再的影響，除少數企業擁有自有品牌之外，多數企業並無資源能力建立自己的市場地位，傳統企業遭遇相當嚴峻之經營挑戰。本研究所探討的外商個案，是以價值網路的理念，建立美國、台灣與大陸配合的分工與整合作業關係，透過彼此價值需求內容不同，隨著事業週期的變化產生價值交換與轉移的事實。本研究得到以下三項結論:
1)亞洲事業夥伴扮演國際客戶產品設計製造同步工程(Synchronized Engineering)的角色，掌握客戶的研發、設計、製造需求。越早介入客戶的價值活動，越能扮演知識價值提供者的角色，確實能獲得長期而穩定的經濟利益。
2)台灣結合產業上游與大陸下游的製造工廠，建構知識網(Knowledge Web)，交換價值網路的知識價值，這種結合兩岸中國人特有的關係，分享事業在報價、前置作業、生產作業、技術問題的交流與合作，確實能贏得國際客戶的訂單，產生依賴與長期策略的競爭優勢。
3)透過台灣與大陸相關的上、下游供應鏈關係，建構社會群聚體(Social Cluster)，分享社會關係與文化相似的優勢，結合垂直整合的經濟利益，彼此交換價值網路成員的核心競能，將有助於國際市場的開發與維持。
本研究發現，愈是專精於價值網路的供應商，越能藉著提早在客戶的事業經營週期，參與貢獻其知識價值與社會價值，創造並影響客戶的價值需求，交換客戶的經濟價值。說明企業由分析自身的價值特徵，加入有共同理想的價值網路，提早參與貢獻價值，可維持不可替代的競爭優勢。

Asian enterprises used to have low cost advantage and flexible production for seeking international cooperation opportunity. Cost advantage no longer is primary successful reason nowadays. Instead, most Asian business partners create joined-relationship each other to form value network and contribute respective knowledge, social power and economical benefit collaboratively gain integrated benefit.
The thesis built to examine conceptual value network play the role of making business success by creating joined-relationship among US, Taiwan and Mainland China. Different value need and supply in each business flow makes significant value exchange and shifting reality that Asian partners act major role player in the value network.
The research concludes following approach helps integrated benefit:
Synchronized Engineering：Value network members first must identify corporate core competence then used for key knowledge contribution as soon as customer’s business cycle started.
Knowledge Web：Enterprise involve with value network members operations and provide substitutable material, design concept, production technology, production management, quality management …etc. Complementary value need and mutually benefit by sharing knowledge web. That helps international customers fast decision make and concentrate on fast response consumer request and satisfaction.
Social Cluster：Asian enterprise use synchronized engineering and knowledge web constructed a design/production cluster. Engross in cooperation relationship management suppliers has continuously learned and promote their capability then own the differential value of value network partners need.

【中英文摘要】
【誌謝辭】
第一章緒論頁碼
第一節研究動機………………………………………… 1
第二節研究主題………………………………………… 2
第三節研究目的………………………………………… 2
第二章文獻探討
第一節價值鏈與價值系統……………………………… 4
第二節價值網路與價值交換…………………………… 4
第三節客戶價值需求改變……………………………… 6
第四節企業合作與經營價值…………………………… 8
第五節海外投資與分工關係……………………………10
第六節企業國際化與跨國子公司………………………12
第七節跨國企業控制的環境因素………………………15
第三章研究設計
第一節研究架構…………………………………………16
第二節研究對象…………………………………………19
第三節研究方法…………………………………………19
第四章外商在亞洲的整合作業系統
第一節T公司在亞洲事業單位分佈……………………21
第二節T公司在美國與亞洲事業經營流程……………23
第三節外商在亞洲整合作業系統概念………………...28
第四節S1產品開發時期價值網路……………………..31
第五節S2報價時期價值網路…………………………..35
第六節S3前段作業時期價值網路……………………..41
第七節S4大量生產時期價值網路……………………..47
第八節經濟價值、知識價值與社會價值……………...52
第五章結論與建議
第一節研究結論…………………………………………54
第二節研究建議…………………………………………57
【參考文獻】…………………………………………..……………..59

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