跳到主要內容

臺灣博碩士論文加值系統

(18.97.14.82) 您好!臺灣時間:2025/02/07 04:16
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:吳秀玲
研究生(外文):Shiow-Ling Wu
論文名稱:企業間電子夥伴關係建立之研究
論文名稱(外文):A Study of Establishing E-partnership Between Organizations
指導教授:皮世明皮世明引用關係
指導教授(外文):Shih-Ming Pi
學位類別:碩士
校院名稱:中原大學
系所名稱:資訊管理研究所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:107
中文關鍵詞:社會交換理論交易成本理論電子夥伴關係
外文關鍵詞:Transaction-cost theorySocial Exchange Theoryand E-Partnership
相關次數:
  • 被引用被引用:4
  • 點閱點閱:111
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
在 B2B 電子商務浪潮的推動下,國內企業紛紛開始嘗試將其交易活動移至網路上進行,以提升與其他企業的互動關係,進一步合作形成電子夥伴關係。本研究探討企業間透過電子下單系統進行交易活動時,對企業本身與其合作夥伴間的電子夥伴關係之影響因素。本研究乃參考交易成本理論與社會交換理論之觀點建立而成初步的研究模式,綜合相關文獻探討及個案深度訪談以驗證本研究模式,並透過專家與業者問卷訪談,整理出推動電子夥伴關係之主導廠商與被動廠商對電子夥伴關係之影響因素的看法,以及對建立電子夥伴關係意願的預測。
研究結果顯示,國眾經銷商對國眾總公司推動之電子夥伴關係之看法,認為「不確定性」、「信任」與「權力」等因素對建立電子夥伴關係的意願,其影響較為顯著;而「資產特用性」及「交易頻次」的影響較不顯著;而「酬賞」則必須依策略或被動廠商的需求而成效不一。
從業者的訪談中,本研究也發現出以下現象:(一)、E-Order系統無法完全取代人工作業,所以實務上仍須保留人工與電腦訂貨並行的方式,反而增加業務人員的工作量;(二)、誘因不足、或提供的誘因效用不大,都可能導致系統失敗;(三)、交易的習慣在短時間內仍然難以改變;(四)、系統方面的因素,如:系統設計過於僵固、或介面缺乏彈性,以及減少人際互動的機會等;(五)、信用查核及必要的人工作業使得訂貨效率仍難以提昇。
In light of the inter-dependency between emerging technology and interorganizational relationship, an initial research framework is built upon the spirit of Adaptive Structuration Theory. This research aims to explore the influencing factors of three-phased partnership in e-marketplace. As a result, through literature review and expert interview, the framework is verified and presented as the research model.
An empirical study is conducted to verify the research model. Through literature review, expert depth interview and questionnaire survey, the viewpoints from practical experts, leading companies in IT industry, and management level are generalized. The forecast of willingness style of e-partnership between organizations is also constructed in this study. By means of the comparison among those surveyed groups, the common points are explored, as well as the differences.
Finally, we found that, first, manpower couldn’t be replaced with E-Order;second, no rewarding may lead project faild; third, custom of transaction never changed; and the factors from system and environment; finally, E-Order couldn’t improve the performance of tasks.
目錄I
表目錄III
圖目錄IV
第一章、緒論1
第一節、研究背景1
第二節、研究動機4
第三節、研究目的7
第四節、研究範圍8
第二章、文獻探討11
第一節、交易成本理論11
一、理論的緣起11
二、交易成本發生的原因12
三、資產特用性15
四、不確定性17
五、交易頻次18
第二節、社會交換理論20
一、理論的緣起20
二、社會交換理論的發展21
三、信任23
四、權力24
五、酬賞25
第三節、企業間的電子夥伴關係27
一、夥伴關係之定義27
二、夥伴關係之建立與維持28
三、企業間的電子合作30
四、其他相關研究32
第三章、研究架構與研究方法35
第一節、研究構念與研究模型35
第二節、研究命題37
一、經濟觀點37
二、社會觀點38
第三節、研究變數操作化41
第四節、訪談設計45
第五節、資料蒐集方法46
一、研究對象選擇46
二、個案公司描述46
第六節、資料分析方法49
第四章 個案分析52
第一節、個案描述52
第二節、深度訪談資料整理67
第三節、個案的分析71
第四節、分析結果76
第五節、其他發現80
第五章 結論與建議82
第一節、研究結論82
第二節、研究貢獻85
一、學術上的貢獻85
二、實務上的貢獻86
第三節、研究限制88
第四節、未來研究方向90
參考文獻91
英文部分:91
中文部分:95
附錄一、訪談問卷96
英文部分:[1].Anderson and B.A. Weitz,“ The Use of Pledges to Build and Sustain Commitment in Distribution Channels”, Journal of Marketing Research, Feb 1992, pp 18-34.[2].Anderson, J. C. and J. A. Narus,“ A model of the Distributor’s Perspective of Distributor-Manufacturer working Relationships”, Journal of Marketing, Fall 1984, pp.62-74.[3].Anderson, J. C. and J. A. Narus,“ A model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, 1990, pp.42-58.[4].Bucklin, Louis P.,“ Organizing successful co-marketing alliances”, Journal of Marketing, Apr 1993.[5].Drucker, Peter F.,“ The Network Society”, The Wall Street Journal, March 29, 1995.[6].Eisenhardt, K. M.,“ Building theory from case study research, Academy of Management Review”, 1989, pp.532-550.[7].Ellram, L. M.,“ A Managerial Guideline for the Development and Implementation of Purchasing Partnerships”, International Journal of Purchasing and Materials Management, Summer 1999, pp.2-8.[8].Ellram, L. M. and Edis, O. R.V.,“ A Case Study of Successful Partnering Implementation”, International Journal of Purchasing and Materials Management, Fall 1996, pp.20-28.[9].Emerson, R.,“ Power- Dependence Relation”, American Social Review, pp.1-41.[10].Grover, V., Cheon, M., and Teng, J.,“ The Effect of Service Quality and Partnership on the Outsourcing of Information Systems Functions”, Journal of Management Information Systems”, 1996, pp.89-116.[11].Jap, Sandy D.,“ Perspectives on Joint Competitive Advantages in Buyer-Supplier Relationships”, International Journal of Research in Marketing, Jun 2001.[12].Jap, Sandy D.,“ Perspectives on Joint Competitive Advantages in Buyer-Supplier Relationships”, 2000.(http://web.mit.edu/snadyj/www/)[13].Jea-Nam Lee and Young-Gul Kim,“ Effect of Partnership Quality on IS Outsourcing Success: Conceptual Framework and Empirical Validation”, Journal of Management Information Systems, Spring 1999.[14].Katakola, Ravi and Whinston, Andrew B,“ Electronic Commer Guide”, Addision Wesley, 1997.[15].Klepper, R.,“ The Management of Partnering Development in I/S Outsourcing”, Journal of Information Technology, 1995, pp. 249-258.[16].Klepper, R. and W. Jones,“ Outsourcing Information Technology, Systems & Services”, NJ: Prentice Hall, 1998.[17].Koopmans, T.,“ Three Essays on the State of Economic Science”, New York: McGraw-Hill, 1957.[18].Kumar, N., Scheer, L. K. and Steenkamp, J. E. M.,“ The Effects Of Perceived Interdependence on Dealer Attitudes”, Journal of Marketing Research, Aug 1995, pp. 348-356.[19].LaLonde, B. J. and Cooper, M. C,“ Partnership in Providing Customer Service: A Third Party Perspective”, Council of Logistics Management, 1989.[20].Lambert, D. M., Emmelhainz, M. A. and Gardner, J. T.,“ Developing and Implementing Supply chain Partnerships”, The International Journal of Logistics Management, No.2, 1996, pp.1-17.[21].Lambert, D. M., M. A. Emmelhainz and J. T. Gardner,“ Building Successful Logistics Partnerships,” Journal of Business Logistics, No. 1, 1999, pp.165-181.[22].Levi-Strauss, C.,“ The Elementary Structures of Kinship”, Boston: Beacon Press, 1969.[23].Madhok, A.,“ Revisiting Multinational Firms'' Tolerance for Joint Ventures: A Trust-Based Approach”, Journal of International Business Studies, No.1, 1995, pp.117-137.[24].Malone, Thomas W., Joanne Yates and Robert I. Benjamin,“ Electronic Markets and Electronic Hierarchies,” Communications of the ACM, No. 6, Jun 1987, pp. 484-497.[25].Mathieu, J. E. and Zajac, D. M.,“ A Review and Meta-Analysis of the Antecedents, Correlates, and Consequences of Organizational Commitment, Psychological Bulletin”, Vol.108(2), 1990, pp.171-194.[26].Melanie Seligman,“ Rules of Engagement: How to Manage a Successful Epartnership”, Aug 2001,pp.34-39.[27].Mohr, J. and R. Spekman,“ Characteristics of Partnership Success: Partnerships Attributes, Communication Behavior, and Conflict Resolution Techiques”, Strategic Management Journal, Vol. 15, 1994, pp.135-152.[28].Moore, K. R.,“ Trust and Relationship Commitment in Logistics Alliances: A Buyer Perspective”, International Journal of Purchasing and Materials Management, Winter 1998, pp.24-37.[29].Morgan, R. and Hunt, S. D.,“ The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing”, Jul 1994, pp.20-38.[30].Oren Glanz,“ Managing Billing in the E-commerce World”, Customer Relationship Management, Oct 2000, pp.43-48.[31].Ouchi, W.G.,“ Markets, Bureaucracies and Clans”, Administrative Science Quarterly, Mar 1980, pp.129-141.[32].Rindfleisch, A. and J.B. Heide,“ Transaction Cost Analysis: Past, Present, and Future Applications”, Journal of Marketing, Oct 1997, pp.30-54.[33].Siguaw, J. A., Simpson, P. M. and Baker ,T. L.,“ Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective”, Journal of Marketing, Jul 1998, pp.99-111.[34].Turban Efraim,“ Electronic Commerce: A Managerial Perspective”, Prentice Hall, 1999.[35].Turner, J. H.,“ The Structure of Sociological Theory, Chicago: The Dorsey Press”, 1986.[36].Vokurka, R,t J,“ Supplier Partnerships: A Case Study”, Production And Inventory Management Journal, First Quarter 1998,pp.30-35.[37].Williamson, O.E.,“ Transaction-Cost Economics:The Governance of Contractual Process”, Journal of Law and Economics, Oct 1975.[38].Williamson, O.E.,“ The Limits of Firms:Incentive and Bureaucratic Features", Chapter 6 in Oliver E. Williamson, The Economic Institutions of Capitalism, New York:The Free Press,1985, pp.131-162.[39].Williamson, O.E.,“ Transaction-Cost Economics:The Governance of Contractual Relations”, Journal of Law and Economics, Vol.22, 1979, pp. 233-261.[40].Williamson, O.E.,“ Strategizing, Economizing and Economic Organization,”Strategic Management Journal, Winter 1991, pp.75-94.中文部分:[1].吳思華,策略九說─策略思考的本質,第三版,民89。[2].Robert K. Yin著,尚榮安譯,個案研究(Case Study Research),民90。[3].蕭宏智,資訊與電腦,2000,十月號, p.30。[4].方至民,企業競爭優勢,第一版,2000年,前程出版社。[5].產業電子化白皮書,89年5月,行政院 iAeB 推動小組。[6].Peter M. Blau著,孫非等譯,社會生活中的交換與權力( Exchange and Power in Social Life),民88,桂冠圖書公司。[7].資策會MIC 經濟部 ITIS 計畫,民89。[8].陳坤銘、李華夏譯,廠商、市場與法律,民84,遠流出版公司, p.45-69。[9].蔡文輝、李紹嶸著,社會學概要,民90,五南圖書公司。[10].張五常,佃農理論的前因後果,民89。[11].張滿玲,「女性對公平性的知覺與行為反應--內團體基礎與社會比較層次的影響」,政治大學心理學系博士論文,民88。 [12].許瓊予,「國內商業電子化總體現況與趨勢(上)」,資策會市場情報中心 http://mic.iii.org.tw/,2002,1。[13].高玉芬、何志峰,技術及職業教育雙月刊,民88,第53期。[14].黃光國,王者之道,台灣學生書局,1991。[15].黃貝玲,「電子化夥伴關係管理」,電子化企業經理人報告,遠擎管理顧問公司﹙ARC﹚, 2000,11, p.13-24。[16].丁惠民,「展□國際─以全員力量推動交易夥伴關係管理」,電子化企業經理人報告,遠擎管理顧問公司﹙ARC﹚, 2000,11, p.46-50。[17].Udnemoney聯合理財網(http://doc.udnemoney.com/udndoc/)
電子全文 電子全文(本篇電子全文限研究生所屬學校校內系統及IP範圍內開放)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊