臺灣博碩士論文加值系統

本研究旨在探討台灣地區造紙業在加入世界貿易組織後所受的衝擊，以及探索該產業特性、產業結構分析，目的是希望能以分析所得資料加以整理，業經由個案公司的深入訪談、深入分析，發展出各項命題，進而推演出該產業的可能趨勢，以及國際化的經營策略。
由於沒有有關的研究文獻說明全球紙業的產出關係，只能以台灣區造紙工業同業公會的資料，嘗試找出台灣地區的產銷關係，以及原料來源，另外對該產業的未來作一大膽的產業趨勢預測：1.海外投資的管理能力；2.垂直整合的發展；3.重視策略聯盟的重要性；4.市場價格的預測能力日益提昇；5.收集國際經貿資訊、培育經貿人才。
本研究提出該產業對未來的經營策略建議如下：1.積極增加產品線；2.規模經濟化；3.積極往上整合；4.重視大陸市場的潛力；5.淡化家族企業色彩、強化內部管理。
台灣的天然資源缺乏，對於原料數量有限的情況下，如能運用海外直接投資，取得當地資源、發揮經濟規模，以業者長期身處該產業的優勢，擬定競爭策略、掌握未來。

ABSTRACT
This research studies the impacts to Taiwan’s paper industry after Taiwan has joined the World Trade Organization (WTO). Industry characteristics and structure analysis are also part of this research. The research does in depth case study on one company in the paper industry and thoroughly analyzes its data. The objective is to use those results to predict the future trends of the paper industry and generate some global business operation strategies.
Due to lack of data in the global paper industry, this research only uses the information provided by Taiwan Paper Industry Association to identify the relationship between the source of raw materials and the production and sale in Taiwan. This research has concluded the following future trends in the paper industry: 1. Increase the abilities to manage oversea investments. 2. Develop vertical integration. 3. Emphasize the importance of strategic alliance. 4. Increase the accuracy of the market price predictions. 5. Collect information on international businesses and foster international businesses talents.
This research has suggested several future business strategies for the businesses in the paper industry: 1. Increase the product lines aggressively. 2. Achieve economy of scale. 3. Develop bottom-up management. 4. Keep an eye on the market potential in China. 5. Phase out family businesses and strengthen internal management.
Since Taiwan lacks many natural resources and has limited amount of raw materials, it is better for the businesses to invest aboard. The resources are easily accessible with such investment; hence achieve the economy of scale. Existing businesses in Taiwan have many competitive advantages in Taiwan because they are in the paper industry for long time. However, those competitive advantages are due to erode after Taiwan has joined WTO. Therefore, businesses must continuously develop new competitive strategies to compete successfully with the global competitions in the future.
Key Words : Paper Industry, Word Trade Organization (WTO), International Strategy, Vertical Integration.

目 錄
封面內頁
簽 名 頁
博碩士論文電子檔案上網授權書 iii
大葉大學碩士論文全文授權書 iv
中文摘要　　　　　　　　　　　　　　　 　　　　　　v
英文摘要　　　　　　　　　　　　　　　 　　　　　　vi
誌 謝　　　　 　　 　　　　　　viii
目 錄　　　　　　　　　　　　　　　　　 　　　　ix
圖 目 錄　　　　　　　　　　　　 　　　 　　　　　xi
表 目 錄　　　　　　　　　　　　　　　 　　　　　xii
第一章　緒論
第一節 研究背景　　　　　　　　　　　　　　 1
第二節 研究動機　　　　　　　　　　　　　　　 3
第三節 研究目的　　　　　　　　　　　　　　　 3
第四節 研究限制　　　　　　　　　　　　　　　 4
第二章 文獻探討
第一節 對外投資理論 5
第二節 國際市場進入策略 10
第三節 進入市場時機相關文獻 17
第四節 核心競爭力相關文獻探討 38
第三章 研究方法
第一節 研究方法的選擇 48
第二節 研究對象的選擇 48
第三節 研究架構 49
第四節 研究流程 51
第五節 初步觀察結論 52
第四章 產業分析
第一節 WTO的衝擊 53
第二節 產業特性 54
第三節 產業現況分析 56
第四節 台灣產業分析 60
第五章 個案分析與命題發展
第一節 個案分析 65
第二節 個案綜合研討 83
第三節 研究命題 85
第四節 結論與建議 88
參考文獻 94
圖目錄
圖3-1 本研究之研究架構 49
圖3-2 本研究之研究流程 51
圖4-1 歷年紙及紙板統計圖 57
圖4-2 1999~ 2000三年同期生產量比較表 58
圖4-3 1999~ 2000三年同期內銷量比較表 59
圖4-4 1999~ 2000三年同期外銷量比較表 59
圖4-5 1999~ 2000三年同期庫存量比較表 60
圖4-6 2000年廢紙消費量比例圖 63
圖5-1 投資報酬率與市場占有率的關係 85
表目錄
表2-1 折衷理論之特性分析 9
表2-2 海外投資活動類型 12
表2-3 國際市場進入策略類型 13
表2-4 國際企業進入策略選擇 14
表2-5 進入模式的特性 15
表2-6 不同進入模式的相關成本 15
表2-7 各種進入模式研究之比較表 16
表2-8 國內學者對進入市場時機之相關研究 20
表2-9 先占廠商的競爭優勢 29
表2-10 先占廠商的競爭劣勢 34
表2-11 核心競爭力定義之歸納 41
表2-12 核心競爭力類型 45
表2-13 核心競爭力種類 47
表4-1 歷年紙及紙板統計 56
表4-2 廢紙消費量統計 62
表5-1 A公司人力資源 66
表5-2 A公司生產量 66
表5-3 A公司銷售量 66
表5-4 A公司營業額 67
表5-5 B公司人力資源 74
表5-6 B公司生產量 74
表5-7 B公司銷售量 75
表5-8 B公司營業額 75
表5-9 C公司人力資源 78
表5-10 C公司生產量 78
表5-11 C公司銷售量 79
表5-12 C公司營業額 79
表5-13 產業環境分析比較表 82

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