隨著競爭環境的變遷，愈來愈多的企業感受到與供應商共存共榮的重要性，認為良好的合作關係可以提高關係品質，而且穩定的合作關係可以使彼此更具競爭力，讓企業更有餘裕，全力在事業上發展。
本研究主要的目的在探討製造商與供應商之間的關係行類型為與市場和情境因素之間的關係，以及對關係品質的影響。在國內通訊產業製造商以問卷實證後，共回收有效樣本111份（回收率13.17％）。而分別以集群分析、區別分析及多變量變異數分析，得出結果如下：
1.規模1000（含）人以上的公司，關係行為類型與影響因素的供應商可選擇性、供應的複雜性，以及結果因素的關係品質有關。
2.規模1000人以下的公司，其關行為類型與市場與情境因素以及關係品質並無相關。
本研究結果可做為企業衡量買賣雙邊關係發展的參考依據。最後，本研究依架構與實證結果，進一步提出理論與管理涵義，以及未來研究之相關建議。

In changing competitive environment, more and more organizations feel the importance of building solid cooperative relationships with partners, because both parties can benefit from that.
This article is aimed at how relational behavior types between manufacturer and supplier influence antecedent and consequence (relation quality). In the research method, the author takes the closed structural questionnaire as the survey tool, and received 111 effective samples totally (response rate = 13.17％). The analysis methods include cluster analysis, discriminant analysis, and multivariate analysis of variance analysis.
The results and findings can be summarized as follows:
1. The company scale above 1000 staffs, availability of alternatives and complexity of supply have influence of relational behavior types. Furthermore relational behavior types have significant bearing on relational quality.
2. The company scale below 1000 staffs, relational behavior types have no significant bearing on antecedent market, purchase situations and relational quality.
This research results could serve as a vehicle for a successful manufacturer--supplier relationships development. Finally, according to the framework and empirical findings, the author provides some meanings and suggestions in the theories, practices and future directions.

目錄
封面內頁
簽名頁
授權書……………………………iii
中文摘要…………………………iv
英文摘要……………………… v
誌謝……………………………　vii
目錄……………………………　x
圖目錄……………………………xii
表目錄……………………………xiii
第一章 緒論
第一節 研究背景與動機………………………… 1
第二節 研究目的………………………………… 3
第二章 文獻探討
第一節 基礎理論探討…………………………… 4
第二節 關係行為……………………………....11
第三節 市場與情境因素…………………………18
第四節 關係品質…………………………………21
第五節 產業概況…………………………………28
第三章 研究方法
第一節 研究架構………………………………29
第二節 研究推論………………………………31
第三節 研究設計………….………………….36
第四節 研究變數操作性定義與衡量…………37
第五節 信度與效度檢定………………………41
第四章 研究結果與分析
第一節 樣本基本資料分析……………………45
第二節 關係行為分析…………………………47
第三節 市場與情境因素分析…………………53
第四節 關係品質分析…………………………56
第五章 結論與建議
第一節 結論………………………………………59
第二節 理論與管理涵義…………………………65
第三節 研究限制…………………………………67
第四節 未來研究建議………………………… 68
參考文獻………………………………………… 70
附錄一 研究問卷……………………………… 84

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備註:誌謝
本篇論文得以完成，最要感謝指導教授賴其勛博士在繁忙之際以及迎接第二胎新生命誕生的同時，仍然悉心指導，給予我很多的方向與建議；口試委員方世榮博士、涂一卿博士、張景旭博士，提供了諸多寶貴的意見，加上高立箴老師在統計操作上的指導，使得本篇論文更臻完善，在此致上最高的謝忱。
其次要感謝班上同學們在這兩年的相互砥礪與學習，從你們身上我學習到很多，也讓自己成長不少，並且也一同參與生活的點點滴滴，這些影像歷歷在目，憶起：同門的嫻珮、勤惇當初一同在高速公路上度過N次比訪談時間還長的趕路時光，回想起來還有點累說；與梅芳一同為所上迎新、送舊活動腦力激盪到抓狂的情景；小銘的搞笑與模仿，增添了研究室歡樂的氣氛；育全在出任務時的接送、擋酒，不愧是憲兵；伶宜文筆令人印象深刻。EMBA的春杰、戴將軍、裕雄、永龍、明儀、秀麗、威光、美秀、世智、則廣、伯良及清隆各位大哥大姊們，謝謝你們這兩年來的照顧。
已畢業的學長們，尤其是蔡董家族，成員包括蔡董、睿俐、春隆、教官、豬頭麟、鴻偉與建夆，當我為了論文快要乾枯的時候，適時地給予「台灣最青（台啤）」的滋潤，使我在嘔吐完之際更加地枯萎，而養分卻都送給附近的花花草草，難怪這兩年來愈來愈茂盛了。
在校時與學弟阿戴、阿嘉、育群、益璋、漢揚、慶源、育賢與炎煌共同以球會友，打遍管院各所無敵手，為工關所爭了一口氣；另外以慶源為首的象迷們，一同奔波台中棒球場為兄弟隊加油，並場場釋放蜂炮，最後並參與到兄弟象91年上半球季封王的「封王賽」，黃色彩帶齊飛，這種感覺真是棒ㄚ！
系辦的林姐與惠琪學姐，謝謝妳們在行政與器材上的協助，使我在課業上能更加順利；而我也常常有事沒事在系辦與你們打屁、哈拉，排解論文的壓力與苦悶，雖然你們常常跟我說「要延畢啦！」，但是在此可能要說聲抱歉，無法如你們所願，我終於畢業了說，哈哈哈！！！
大學同學與高中同學的鼓勵與協助，對我來說是完成論文背後的堅強支柱。鈺慧在問卷發送及資料提供上鼎力相助；梅賢給予寶貴的業界意見；重惟的問卷協助；在加拿大的伯端幫忙介紹；俐玫的鼓勵及經驗談；謝謝雅慧、曉苓、詩夢、禹宏、靖鴻的問候；家裕在統計方法上的指導；還有一群狐群狗黨阿良、阿道、欣佑、勝芳（vcd、cd的提供）、YY、祿尊、家榮等常來員林找我鬼混，足跡踏遍如「溪湖阿枝羊肉爐」、「鹿港老林麵線糊」、「北斗肉圓生」、「員林好樂迪」等，增添我在員林的生活樂趣。高中同學要感謝在澳洲Kaku、Andy不遺餘力的介紹廠商；昭智的問卷幫忙；紹書的關心等。我想有你們大家當我背後的強力後盾，使我這一路走來相當平順。
在員林的生活，要感謝采馥老闆在便當上每次都多給我豐富的菜色，且也便宜我10元，這對於我們求學在外的學子，實在是倍感窩心！另外，謝謝家教學生柏諺每星期陪我打籃球，以及當初全省缺米酒的時候，從家裡的酒廠提供2大桶給予救急。
最後要感謝爸爸媽媽與弟弟的支持，在問卷發放上的大力相助，因為有你們的鼓勵，我才能無後顧之憂地在學習之路上勇往直前。因此，謹以此篇論文獻給我最摯愛的家人，藉以表達我的感恩之意，並分享這份喜悅。
2002年7月于大葉