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研究生:簡伊淑
研究生(外文):I-Shu, Chien
論文名稱:經營環境認知、競爭策略、政經關係與經營績效關聯性之研究--以大陸台商為例
論文名稱(外文):An Empirical Study of Relationships of the Perceived Environments, Competitive Strategy, Politico-Economic Relations and Performance of Taiwanese Firms in Mainland China
指導教授:高義芳高義芳引用關係
指導教授(外文):Yie-fang, Kao
學位類別:碩士
校院名稱:輔仁大學
系所名稱:管理學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:161
中文關鍵詞:環境認知競爭策略政商關係績效
外文關鍵詞:Perceived EnvironmentsCompetitive StrategyPolitico-Economic Relationsperformance
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近年來,由於政府在政策上的鬆綁,使得許多中小型企業更興起了一波波的「西進」熱潮。隨著兩岸的經貿關係更趨熱絡,台灣中小企業在進入一個新的環境之後,如何選擇適當的競爭策略,延伸過去的優勢,甚至在新興的中國市場中建構與其他組織及中國政府的關係網絡,進而提昇企業的競爭力與談判力,是本研究想探討的重點課題。
本研究以製造商為主要研究的對象,透過問卷調查的方式進行,共發出問卷700 份,回收有效問卷為80份,有效回收率為11.42%。經由集群分析,將台商投資大陸的競爭策略區分為:「審慎探勘者」、「審慎防衛者」與「大膽西進者」。透過變異數分析及迴歸分析發現:
(1)當廠商認知到大陸的政治環境不確定性高時,會採取較審慎的策略方針;認知到大陸的產業環境不確定性高時,其會採取審慎探勘者的策略。(2)當廠商認知到大陸的政治及產業環境不確定性高時,其會發展緊密的投入網絡關係;當廠商認知到大陸的政治不確定性低,但產業環境是不確定性高時,其會傾向建立緊密的行銷網絡關係。(3)當廠商認知到大陸軍事政權不確定性很低時,其傾向發展寬廣的政商關係;認知到政策法令越動盪,越會與當地政府建立緊密的政商關係。(4)採取審慎探勘者策略的廠商相較於大膽西進者與審慎防衛者,其會建立較緊密的行銷網絡關係以及緊密連結的政商關係。(5)在中國市場,當廠商採取審慎探勘者,相較於審慎防衛者與大膽西進者的競爭策略,會有較佳的組織績效與組織能力。(6)廠商在中國市場建立行銷網絡關係有助於營收成長率的提昇。
(7)發展行銷網絡關係會與組織掌握消費者需求呈現正相關;發展研發網絡關係會與組織新產品開發能力呈現正相關;發展投入網絡關係會與組織產品品質能力呈現正相關。(8)商在大陸市場發展政商關係會有助於營收成長率的提昇。
Recently, the Taiwan Government is arguing about the policy of permitting native corporations to run their business in Mainland China. With rapidly growing of economic development between Taiwan and Mainland China, it becomes an important issue for native business of Taiwan. Thus we are going to discuss that Taiwanese Firms how to choose their competitive strategies and they how to establish the relationship with industries in the Mainland China and China government.
The object of this study was the manufacturing industries invested in Mainland China. In totality, the study mailed 700 questionnaires, 85 questionnaires returned and of which 80 were valid, and the response rate was11.42%. After the cluster analysis, we divided the competitive strategies of Taiwanese firms into 3 groups, respectively named them「Cautious-Prospector」,「Cautious-Defender」and「Bold-Investor」.
By using ANOVA and Regression analysis, the results are as follows:
(1) The results of this study reveal that when the Enterpriser perceived the political environment was uncertainty, he preferred the cautious strategy; perceived the industrial environment was uncertainty, he preferred to choose the cautious-prospector strategy.
(2) When the Enterpriser perceived the political environment and industrial environment was uncertainty, he preferred to develop input relations closely with industries; the cautious strategy; when perceived the industrial environment was uncertainty, but the political environment was stable, he preferred to develop marketing relations closely with industries.
(3) When the Enterpriser perceived the military and political situation was stable, he preferred to develop extensive relations with China government; When the Enterpriser perceived the laws and policy situation was uncertainty, he preferred to develop close relations with China government. With the China market, Cautious-Prospectors developed closer marketing network relations and closer relations with China government than others.
(5) With the China market, Cautious-Prospectors lead to better financial performance and ability than others.
(6) With the China market, firms that established the marketing networks lead to better revenues.
(7) With the China market, firms that established the marketing networks nurtured better ability of grasping the consumer needs; firms established the research and development networks nurtured better ability of developing the new product; firms established the input networks nurtured better ability of product quality.
(8) Guanxi that established with China government will lead to higher financial performance.
第壹章、緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究對象 4
第四節 研究流程 5
第五節 論文架構 6
第貳章、文獻探討 7
第一節 企業競爭策略相關文獻之探討 8
第二節 環境不確定性文獻之探討 13
第三節 產業網絡關係相關文獻探討 18
第四節 政商關係相關文獻之探討 29
第五節 組織績效相關文獻之探討 35
第六節 各構面間之關聯性文獻探討 36
第參章、研究方法 39
第一節 研究架構與操作性定義 39
第二節 研究假設 48
第三節 問卷設計 58
第四節 樣本選取 60
第五節 統計方法 61
第六節 問卷信度與效度分析 64
第肆章、實證分析 66
第一節 廠商基本資料分析 66
第二節 問卷變數彙整 71
第三節 競爭策略之資料分析 76
第四節 環境認知與競爭策略之關聯性 90
第五節 環境認知與產業網絡關係之關聯性 92
第六節 環境認知與政商關係之關聯性 96
第七節 競爭策略與產業網絡關係之關聯性 99
第八節 競爭策略與政商關係之關聯性 102
第九節 競爭策略與組織績效的關聯性 104
第十節 競爭策略與組織能力之關聯性 106
第十一節 產業網絡關係與組織績效之關聯性 109
第十二節 產業網絡關係與組織能力之關聯性 113
第十三節 政商關係與組織績效之關聯性 117
第十四節 研究假設之檢定 119
第伍章、結論與建議 125
第一節 實證結論 125
第二節 管理意涵與建議 138
第三節 研究限制 143
第四節 未來研究方向 144
參考文獻 145
附 錄 154
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