臺灣博碩士論文加值系統

企業如何在資訊時代生存，取決於本身的智慧財產，並轉化為有用的企業知識，融入組織的學習機制，並將知識普及到企業內的能力；簡而言之，企業無法獨占資訊，而必須將知識普及和善加利用，使之成為其競爭優勢。藉由知識管理的產生、儲存及策略的運用，及運用組織內部經驗及技術仲介產業知識以產生知識管理系統，企業要運用創新策略來探索組織從事創新活動，透過組織轉型挑戰及競爭環境來產生公司的價值成長。
公司應如何應用自身能力，確定未來發展方向，以因應新局面。公司要使得企業價值大幅成長，必然須要公司闖入了廣大的市場空間，產品或服務能夠符合顧客的需求，因此；透過組織轉型挑戰及競爭環境來說明公司價值成長的可行辦法，此類創新若要有效，通常需要不只一種知識，需要綜合各種產業不同知識，以產生類似技術仲介的角色，以促進組織創新。。
近年來，廣告及促銷在行銷組合中的角色，已經有明顯改變。除了廣告外，更多經費是運用在其他行銷傳播方法上。一種將企業內所有傳播計劃加以整合的新需求，日漸成形，此種全方位的行銷傳播計劃，稱為整合行銷傳播。要如何借助組織內部知識的轉換及分享，產生行銷策略的相關活動，以提升客戶的組織機能及使用效率，並增進使用者的創造力及創新能力，更進而影響客戶資訊系統的規劃及運用。
本研究係針對代理經銷型態的資訊服務產業，透過組織及型態的轉型來增加價值成長的模式，並藉由技術仲介經驗來強化知識系統，以行銷策略活動來將組織內知識移轉、分享給客戶，來達到協助銷售或產品知識推展的目的。

How enterprise was survival at Information age？it depends on his intellectual property and transfer to useful enterprise knowledge，it merge those to organization internal learning mechanism，it make organization knowledge disseminate to ability；in other words，Enterprise can not dominate information，it has to disseminate and make use of knowledge to make it become competitive advantage。 By manipulate with produce、storage and strategy of knowledge management，organization internal experience and technical broker industrial knowledge to come into knowledge management systems，Enterprise put to use innovative strategy to discover organization innovative activities，it make enterprise value growth through challenge of organizational migration。
Enterprise should apply his ability，to ascertain future direction and cope with new situation and future direction。Enterprise value growth with enter to extensive market regions，product and service can in keeping with customer needs，so；organization migration challenge take effect need more than one kind of knowledge，it combine different industrial knowledge from technical broker to increase organization innovation。
In recent years，advertise and promotion activities of marketing combination have change intensive。 Except advertise，more expenditure are make use of marketing communication，it called Integrated Marketing Communication。It depends on organization internal knowledge transformation and sharing，it produce marketing strategy relative activities。
This study attempt to focus Information Technology channel industry， it should increase value growth with organization migration model and technical broker to intensive knowledge system；with marketing strategy activity to transfer organization knowledge to share customer and achieve to products promotion and sale。

第一章 緒　　論
第一節 研究背景與動機
第二節 研究目的
第三節 研究方法與步驟
第二章 文獻探討
第一節 組織創新
第二節 組織價值
第三節 行銷策略
第四節 知識及知識管理
第五節 知識管理的策略及活動
第六節 技術仲介
第七節 知識管理及行銷策略
第三章 實證個案的現況描述及分析
第一節 個案組織說明
第二節 個案問卷分析說明
第三節 個案公司訪談說明
第四節 個案公司現況彙總
第四章 實證個案對未來轉型的規劃及分析
第一節 企業價值轉型
第二節 價值轉型與知識管理
第三節 行銷策略與知識管理
第五章 建議與結論
第一節 建議與結論
第二節 後續研究方向
第三節 研究限制

劉得欣，臺灣資訊服務業---經營之成功關鍵要素探討，元智大學企業管理系碩士論文，民國90年。
謝甄晏，市場導向、市場知識管理、產品創新與績效之實證研究－以台灣高科技產業為例，雲林科技大學企業管理系碩士論文，民國89年。
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