臺灣博碩士論文加值系統

本論文中，我們建立一個垂直差異化模型以了解網站的定價策略。假設一個兩階段的賽局，在第一階段，這兩家網站首先選擇各自的服務品質，想要在他們網站上打廣告的企業依照其品質決定願付的廣告單價；在第二階段，網站則在價格上從事競爭，以決定對加入其網站的會員該收取多少費用。接著，我們進一步探討經濟景氣對於前述兩項網站收入來源的影響，將他們之間的關係作一總結。

In this thesis, we set up a vertical differentiation model to characterize the pricing strategies for Web sites which first choose the quality of the service (advertising fee) and then compete in prices (subscription fee).Then, we proceed to examine the effect of the economic condition on Web sites'' revenue streams and conclude their relationship.

1. Introduction
2. Literature Review
3. The Basic Model
3.1. Price Competition
3.2. Choice of Quality Levels
4. Comparative Statics: The Economic Condition "K"
5. Subscription Revenues vs. Advertising Revenues
6 Conclusion
Appendix
Reference

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