臺灣博碩士論文加值系統

許多使用者在瀏覽網頁時，常常開啟多個視窗瀏覽，同時在每個網頁間切換瀏覽，這種行為稱為多重瀏覽（Interlaced Browsing）。現在的網頁畫面編排形式以及架構有著不同的呈現方式，當使用者在多重瀏覽的行為下，即使原先資料在之前已經閱讀過，由另一個視窗再切換回原視窗時，使用者仍得花些時間找尋在每個網頁所欲得到資訊的部分，此為多重瀏覽的暫留問題。本研究使用瞳孔追蹤系統進行實驗，以確認多重瀏覽行為的發生以及發生頻率。接著運用使用性的啟發式方法，由專家的建議找出解決暫留問題的建議，並且將建議進行驗證實驗，以確定改進建議對於暫留問題確有改善。

A lot of WWW users usually open many browser windows and jump from this window to another. We call the behavior “Interlaced Browsing”. The homepages in these days looks very different. When people interlaced browsing, they may lose what they want even they have ever read those data. They browse from the browser window to another and they still have to spend some time to find where the information they found a moment ago. We call the situation “Interlaced Browsing Missing”. This research uses eyetracker to study the “Interlaced Browsing Missing”, and search for some suggestion to improve the speed of interlaced browsing.

摘要Ⅰ
謝誌Ⅱ
表目錄Ⅵ
圖目錄Ⅶ

第一章　緒論1
　　1.1 研究動機1
　　1.2 問題描述1
　　1.3 研究範圍2
　　1.4 研究目的3
　　1.5 研究流程3
第二章　相關文獻探討6
　　2.1 網頁瀏覽的迷失6
　　　　2.1.1 瀏覽的簡介6
　　　　2.1.2 瀏覽的迷失6
　　2.2 瞳孔追蹤系統的研究與應用7
　　2.3 瞳孔追蹤系統應用於使用性工程網頁評估之研究8
　　　　2.3.1 EyeTracking Inc.公司的研究.8
　　　　　　2.3.1.1 EyeTracking Inc.公司簡介8
　　　　　　2.3.1.2 AT & T的網頁測試9
　　　　2.3.2史丹佛玻以特專案.10
　　　　　　2.3.2.1 史丹佛玻以特專案介紹10
　　　　　　2.3.2.2 史丹佛玻以特專案的討論11

第三章　實驗前測13
　　3.1 實驗前測說明13
　　3.2 多重瀏覽問卷調查13
　　　　3.2.1 問卷設計的原理13
　　　　3.2.2 多重瀏覽問卷設計14
　　　　3.2.3 問卷結果統計與分析14
　　3.3 網頁瀏覽紀錄實驗16
　　　　3.3.1 網頁瀏覽紀錄實驗16
　　　　3.3.2 網頁瀏覽紀錄實驗結果分析17
　　3.4 本章小結17
第四章　多重瀏覽行為測試實驗19
　　4.1 多重瀏覽行為測試實驗說明19
　　4.2 多重瀏覽行為測試實驗之實驗規劃19
　　　　4.2.1 受測者19
　　　　4.2.2 實驗器材19
　　　　4.2.3 實驗場地規劃21
　　　　4.2.4 實驗測試工作22
　　　　4.2.5 實驗內容23
　　　　4.2.6 實驗步驟24
　　4.3 多重瀏覽行為測試實驗之結果與分析25
　　　　4.3.1 分析方法25
　　　　4.3.2 資料分割與分析前處理25
　　　　4.3.3 資料分析28
　　4.4 本章小結30
第五章　問題改進設計以及實驗驗證32
　　5.1 設計與驗證階段說明32
　　5.2 問題改進32
　　　　5.2.1 使用性的介面修正方法32
　　　　5.2.2 改進建議33
　　5.3 修正後驗證實驗之實驗規劃35
　　　　5.3.1 受測者35
　　　　5.3.2 實驗器材36
　　　　5.3.3 實驗場地規劃36
　　　　5.3.4 實驗內容36
　　　　5.3.5 實驗步驟36
　　5.4 修正後驗證實驗之實驗結果分析37
　　　　5.4.1 資料分割與分析前處理37
　　　　5.4.2 資料分析38
　　5.5 本章小結40
第六章　結論與建議41
　　6.1 結論41
　　6.2 建議42

參考文獻43

附錄A 「多重瀏覽行為調查問卷」問卷內容46
附錄B 測試編號對照表49
附錄C 多重瀏覽行為測試實驗資料數據與資料統計50
附錄D 驗證實驗資料數據與資料統計51
附錄E 「多重瀏覽行為測試實驗」之實驗內容畫面54
附錄F 「驗證實驗」之實驗內容畫面56
附錄G Eyelink2系統之EDF檔所轉成的ASC檔內容節錄範例58
自述64

網頁部分
1. 陳世運, “15至24歲為台灣最大網路使用族群”, http://www.find.org.tw/news_disp.asp?news_id=1234
2. 蔡韋羽, “網站行為調查－Nielsen/NetRatings”, http://www.digitimes.com.tw/Extract/ExtContent.asp
3. Alan Jacobson, “Projects Too Much From Too Little”, http://www.poynter.org/centerpiece/071200alan.htm
4. Christine Wendin, “Lab Notes: Top 5 Web Site Don'ts”, September 2000, http://techupdate.zdnet.com/techupdate/stories/main/0,14179,2646457,00.html
5. Craig Bicknell, “Online News All About Text”, May 4, 2000, http://www.wired.com/news/culture/0,1284,36104,00.html
6. Dixon Cleveland, and Nancy Cleveland, “Eyegaze Eyetracking System”, January 1992, http://www.eyegaze.com/doc/imagina.htm
7. Francis Till, “Ever Wondered What Your Users Looked at First?”, http://webmasterbase.com/article/273/17
8. Gary Perlman, “Web-based User Interface Evaluation with Questionnaires”, http://www.acm.org/~perlman/question.html
9. Jakob Neilsen, “Report From a 1994 Web Usability Study”, http://www.useit.com/papers/1994_web_usability_report.html
10. Jakob Neilsen, “Methodology Weaknesses in Poynter Eyetrack Study”, May 2000, http://www.zdnet.com/devhead/alertbox/20000514_weaknesses.html
11. Jakob Neilsen, “Eyetracking Study of Web Readers”, May 14, 2000, http://www.zdnet.com/devhead/alertbox/20000514.html
12. Jason Toates, “What Makes Customers Click”, May 16, 2000, http://techupdate.zdnet.com/techupdate/stories/main/0,14179,2562830,00.html
13. Jurek Kirakowski, “Questionnaires in Usability Engineering”, http://www.ucc.ie/hfrg/resources/qfaq1.html
14. Kim Peterson, “Bells, whistles suit ads fine--Group hopes new Web guidelines will click”, April 4, 2001, http://www.eyetracking.com/flash/sdtrib/news_1b4newads.htm
15. Marty Jerome, “ E-Commerce Showdown” , Novenber 14, 2000, http://techupdate.zdnet.com/techupdate/stories/main/0,14179,2646457,00.html
16. Mike Wendland, “Surprise! All Eyes on Text”, May 5, 2000, http://www.poynter.org/centerpiece/050500.htm
17. Waltham, Ma, “LIONBRIDGE PARTNERS WITH EYETRACKING, INC. TO PROVIDE WEB SITE AND APPLICATION USABILITY TESTING”, June 8, 2001, http://www.veritest.com/company/News/pr_eyetracking.asp
18. “Definitely Not Your Father's Newspaper”, May 3, 2000, http://www.poynter.org/centerpiece/050300.htm
19. “EyeLink Gaze Tracking”, http://www.smi.de/el/elsys.htm
20. “Heuristic Evaluation”, http://www.best.com/~jthom/usability/heuristic.html.
21. “Heuristic Evaluation”, http://www.cs.umd.edu/~zzj/Heuristi.html.
22. “LIONBRIDGE PARTNERS WITH EYETRACKING, INC. TO PROVIDE WEB SITE AND APPLICATION USABILITY TESTING”, http://www.veritest.com/company/News/pr_eyetracking.asp.
23. “Performance Measurement”, http://www.best.com/~jthom/usability/perfmeas.html
24. “Performance Measurement”, http://www.cs.umd.edu/~zzj/PerfMeas.html
25. “Press Releases-- CNET Networks Innovates With New Advertising Opportunities In Newly Designed Sites”, http://www.cnet.com/aboutcnet/0-13613-7-4707970.html
26. “Research Department Report”, April 2000, http://www.sci.sdsu.edu/cerf/vedio/rf1.pdf
27. “Retrospective Testing”, http://www.cs.umd.edu/~zzj/Retrospe.html
28. “Standford Poynter Project”, http://www.poynter.org/eyetrack2000/index.htm
29. “Questionnaires”, http://www.best.com/~jthom/usability/question.html

中文書籍部分
30. 楊語芸譯，《心理學》，台北：桂冠，pp. 142-165，1994。

英文書籍部分
31. Carolyn L. Foss, “Tools For Reading And Browsing Hypertext”, Information Processing & Management, Vol. 25, No 4, pp. 407-418, 1988.
32. Cleo D. Redline, and Christopher P. Lankford, “Eye-Movement Analysis: A New Tool for Evaluating the Design of Visually Administered Instruments (Paper and Web)”, Paper Prepared for Presentation at the American Association of Public Opinion Research, Montreal, Canada, May 2001.
33. Cliff McKnight, Andrew Dillon, and John Richardson, “Problems in Hyperland? A Human Factors Perspective”, Hypermedia, Vol. 1, no. 2, pp.167-178.
34. Eli Brenner, Jeroen B.J. Smeets, and A.V. van den Berg, “Smooth eye movements and spatial localization”, Vision Research 41 (2001) , pp. 2253–2259.
35. Ikuko Mukai, and Takeo Watanabe, “Differential effect of attention to translation and expansion on motion aftereffects (MAE)”,Vision Research 41 (2001), pp. 1107–1117.
36. Ivan Lamouret , Vale´rie Cornilleau-Pe´re`s, and Jacques Droulez, “Lines and dots: characteristics of the motion integration process”, Vision Research 41 (2001), pp. 2207–2219.
37. J. f. Coved and B. C. Walsh, “Online Text Retrieval via Browsing”, Information Processing & Management, Vol. 24, No 1, pp. 31-37, 1988.
38. Jakob Neilsen, “Usability Engineering”, 1993, London.
39. Marcus Austin, “The eyes have it”, Business 2.0, August 2000, pp.68-69.
40. Olga C. Piehler, and Allan J. Pantle, “Direction-specific changes of sensitivity after brief apparent motion stimuli”, Vision Research 41 (2001), pp. 2195–2205.
41. Sandra Marshall, Tim Drapeau, and Maritza DiSciullo, “How do Your Users Really Use Your Site?--Case Study of Eye Tracking for T&T”, An ARF Week of Workshops Event, October 2000, pp.29-36.
42. “EyeLink System Documentation”