本研究以組織學習經驗觀點為基礎，由於以前的研究都著重在公司之前策略聯盟次數的多寡來當作主要影響學習效果的變數，可是卻都忽略了探討經驗的內涵與品質，正所謂重質不重量，此外學習效果的好壞更會受過去經驗對象產業的種類型態、過去績效好壞與時間間隔的影響。所以本研究主要依照之前策略聯盟對象的產業類別的相似度、過去策略聯盟績效的好壞以及聯盟案的間隔時間三方面來探討與公司累積異常報酬之間的關係，讓企業知道如何藉由以前的經驗獲得學習效果以幫助在下一次選擇更好的策略聯盟案件以及對象。
　　根據針對1990-1998年，912件美國上市公司宣告的策略聯盟案所進行的實證結果，本研究發現各種影響經驗學習效果因素對策略聯盟價值的影響如下：
1. 此次策略聯盟和上一次策略聯盟時間間隔長度與此次策略聯盟績效呈現倒U的關係。
2. 以前策略聯盟所有時間間隔的平均和此次策略聯盟績效呈現倒U的關係。
3. 輕微的損失次數多寡對公司價值所造成的影響，研究結果證據支持薄弱，只有在加入某些變數時才能獲得顯著支持。
4. 策略聯盟對象所屬的產業種類以及與公司本身產業的異同，對公司價值的影響並不顯著。

I use an organizational learning perspective to examine how the nature, performance and timing of a firm’s strategic alliance experience help it to learn how to select the right strategic alliance. I predict the performance of 587 strategic alliances made by 96 firms in several industries between 1994 and 1998.
Results show that there is an inverted U-shaped relationship between the time elapsed between prior strategic alliances and focal strategic alliance performance. There is an inverted U-shaped relationship between the time elapsed between the focal strategic alliance and the one before it and focal strategic alliance performance. Besides, the presence of small losses in prior strategic alliances has a positive impact on focal strategic alliance performance, while the impact is marginal significant. However, the effects of the similarity of prior strategic alliances are not significant.

目錄

壹、緒論……………………………………………………………………………………1
第一節、研究背景與動機…………………………………………………………………1
第二節、研究目的…………………………………………………………………………3
第三節、研究特色與貢獻…………………………………………………………………4
第四節、研究內容概要……………………………………………………………………5
貳、文獻回顧與探討………………………………………………………………………7
第一節、策略聯盟相關探討………………………………………………………………7
第二節、組織學習理論……………………………………………………………………11
參、研究設計………………………………………………………………………………17
第一節、研究假設…………………………………………………………………………17
第二節、資料來源與樣本選擇……………………………………………………………20
第三節、實證分析方法……………………………………………………………………22
第四節、變數定義說明與設定……………………………………………………………24
第五節、研究限制…………………………………………………………………………33
肆、實證結果分析…………………………………………………………………………34
第一節、樣本資料敘述說明………………………………………………………………34
第二節、實證結果…………………………………………………………………………38
伍、結論與建議……………………………………………………………………………45
第一節、結論………………………………………………………………………………45
第二節、建議………………………………………………………………………………46
參考文獻……………………………………………………………………………………48
　　中文部分………………………………………………………………………………48
　　英文部分………………………………………………………………………………48

表目錄

表3-1 迴歸式各變數定義及預期結果………………………………………………32
表4-1 樣本年度分佈情形……………………………………………………………34
表4-2 樣本產業分佈情形……………………………………………………………35
表4-3 各變數之基本敘述統計量……………………………………………………36
表4-4 主要變數之相關係數矩陣……………………………………………………37
表4-5 宣告期間財富效果之橫斷面迴歸分析………………………………………43
表4-5 宣告期間財富效果之橫斷面迴歸分析………………………………………44

參考文獻
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