參考文獻:
一、中文部份
朱家賢、促銷性廣告、產品品牌聯想形象、消費者屬性對廣告效果影響之研究,私立東吳大學企業管理研究所碩士論文,民國 88年6月。吳萬益、林清河,企業研究方法,華泰圖書出版公司,八十九年時十二月初版。
周宇貞,知覺品質與參考價格對消費者知覺價值與購買意願之影響,私立東吳大學企業管理學系碩士班碩士論文,民國88年6月。黃俊英,企業研究方法,東華書局,八十八年三月二版。
蔡鴻文,價格促銷頻率、幅度與外部參考價格對消費者行為的影響,國立台灣大學商學研究所碩士論文,民國 89年6月。霍淑儀,銷售促進活動對消費者行為影響之研究,私立淡江大學國際貿易學系碩士班碩士論文,民國86年6月。謝千之,產品資訊情境、參考價格與知覺品質對消費者購買行為之影響,私立東吳大學企業管理研究所碩士論文,民國 88年6月。EMBA 世界經理文摘 176 期 page 80。
二、英文部份
1.Aaker, David A.(1973),”Toward A Normative Model of Promotional Decision Making ,”Management Science ,Vol.19,No.6 ,pp.593-603.
2.Aaker, David A.(1991) ,”Managing Brand Equity-Capitilizing on the Value of a Brand,” The Free Press , pp.16-33.
3.Aaker, David A.(1997) ,”Building Strong Brand,” New York, The Free Press.
4.Assael, Henry(1998),” Consumer Behavior and Marketing Action,”6th ,pp.282-310.
5.Belch, G.E. and Belch, M.A.(1995),” Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective,” 3rd edition. New York , Richard D., Irwin , Inc.
6.Blattberg,Robert C. and Scott A. Neslin (1990),Sales Promotion: Concepts , Methods , and Strategies , Englewood Chiffs , N.J. Pretice-Hall .
7.Bolton,Ruth N. and James H. Drew(1991),”The Multistage Model of Customer’s Assessments of Service Quality and Value,” Journal of Consumer Research,Vol.17 (March)pp.375-384.
8.Boyd,H.W.Jr., Walker. O. C. Jr. & Larreche. Jean-Claude (1995) ,Marketing Management a Strategic Approach with a Global Orientation,” 2th ed., Irwin Inc.,pp. 253-257.
9.Campbell, Leland and William D. Diamond(1990), “Framing and Sales Promotion:The Characteristics of Good Deal , “ Journal of Consumer Marketing , Vol.7 , No.4 ,pp.25-31.
10.Cuieford, J.P.(1965),”Fundamental Statistics in Psychology and Education,”4th ed.,N.Y.:McGraw-Hill.
11.Davidson J. Hugh , Offensive Marketing(1987):How to Make Your Competitors Follow , 2nd edition. England:Gower Publishing Company
Limited .
12.Davis, Scott, J. Jeffrey Inman, and Leigh McAlister(1992),” Promotion Has a Negative Effect on Brand Evaluations Or Does It? Additional Disconfirming Evidence,” Journal of Marketing Research, Vol. 29 (February),pp.143-148.
13.Day, George S.(1969),” A Two-Dimensional Concept to Brand Loyalty,”Journal of Advertising Research, Vol. 9(September),pp.29-35.
14.Della Bitta, Alber J., Kent B. Monroe, and John M. McGinnis(1981),”Consumer Perceptions of Comparative Price Advertisements,”Journal of Marketing Research, Vol.18 (November), pp.416-427.
15.Diamond, William D. and Leland, Campbell(1989),” The Framing and Sales Promotion:Effects on Reference Price Change,” Advances in Consumer Research, Vo16, pp.241-247.
16.Dickson, Peter R. and Alan G. Sawyer(1990),”The Price Knowledge and Search of Supermarket Shoppers,” Journal of Marketing, Vol. 42(July),pp.42-53.
17.Dodds, William B. and Kent B. Monroe(1985),” The Effects of Brand and Price Information on Subjective Product Evaluations,” in Advances in Consumer Research, Vol. 12,
18.Dodds, William B., Kent B. Monroe, and Dhruv Grewal(1991),”The Effects of Price, Brand, and Store Information on Buyers’ Product
Evaluations,” Journal of Marketing Research, Vol.28(August),pp.307-319.
19.Dommermuth, William P.(1989),” Promotion: Analysis, Creativity, Strategy, 2nded. Boston , Mass: PWS-Kent Publishing Company.
20.Doyle, Peter (1990) ,”Building Successful Brands-The Strategic Options,” Journal of Consumer Marketing , Vol. 7(2)pp.5-19.
21.Elizabeth C. Hirschman and Morris B. Holbrook, eds. Provo, UT: Association for Consumer Research, pp. 85-90.
22.Feick, Lawrence F. and Linda L. Price(1987),”The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing , Vol.51(January),pp.83-97.
23.Grewal and Larry D. Compeau(1992),”Comparative Price Advertising: Informative or Deceptive?” Journal of Public Policy & Marketing. Vol.11(Spring),pp.52-62.
24.Grewal, Dhruv, Kent B. Monroe, and R. Krishnan(1998),” The Effects of Price-comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions,” Journal of Marketing, Vol.62(April),pp.46-59.
25.Jacoby and D.B. Kyner(1973),” Brand Loyalty Versus Repeat Purchasing ,” Journal of Marketing Research, Vol.10(February),pp.1-9.
26.Jacoby, J. and Jerry C. Olson(1977),” Consumer Response to Price:An Attitudinal, Information Processing Perspective,” in Moving Ahead with Attitude Research, Y. Wind and P. Greenberg, eds. Chicago: American Marketing Association, pp.73-86.
27.Jacoby,Jacob and Robert W. Chestnut,(1978),”Brand Loyalty: Measurement and Management. New York:John Wiley.”
28.Kaiser,H.(1966).”The Varimax Criterion for Analytic Rotation in Factor Analysis,”Psychometrika,pp 189.
29.Kotler, Philip , Marketing Management(1991):Analysis , Planning ,Implementation , and Control , 7th Edition , New Jersey , Prentice-Hall Inc.,.
30.Kotler, Philip , Marketing Management(1994):Analysis , Planning ,Implementation , and Control , 8th Edition , New Jersey , Prentice-Hall Inc.,.
31.Kotler, Philip , Marketing Management (1997):Analysis , Planning ,Implementation , and Control , 9th Edition , New Jersey , Prentice-Hall Inc., .
32.Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk(2001),” Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand
Promotions,” Journal of Marketing, Vol. 65(January), pp.71-89.
33.Leslie de Chernatony , (1991) ,”Formulating Brand Strategy”, European Management Journal , Vol. 9(2):194-200
34.Lichtenstein, Donald R. and Scot Burton(1989).” The Relationship Between Perceived and Objective Price-Quality ,” Journal of Marketing Research Vol. 26 (November),pp.429-443.
35.Lichtenstein, Richard G. Netemeyer, and Scot Burton(1990),”Distinguishing Coupon Proeness from Value Consciousness: An Acquisition-
Transaction Utility Theory Perspective ,” Journal of Marketing. Vol. 54 (July), pp.54-67.
36.Lichtenstein, Nacy M. Ridgway, and Richard G. Netemeyer (1993),”Price Perceptions and Consumer Shopping Behavior: A field Study,”
Journal of Marketing Research, Vol. 30(May), pp.234-245.
37.Lichtenstein, Donald R., Scot Burton, Richard G. Netemeyer, and Judith A.Garretson (1998),” A Scale for Measuring Attitude Toward Private
Label Products and an Examination of Its Psychological and Behavioral Correlates,” Journal of The Academy of Marketing Science,Vol. 26, pp.293-306
38.Luick, J. F.and William Lm Z.(1968),”Sales Promotion and Modern Merchandising ,” New York: McGraw-Hill Company.
39.Mariion, F. M.(1987),A Delphi Analysis of A Definition of Sales Promotion, Dectoral Dissertation, Memphis State University.
40.Mela F. Carl, Sunil Gupta and Donald R. Lehmann (1997), “The Long-Term Impact of Promotion and Advertising on Consumer Brand
Choice ,”Journal of Marketing Research , Vol.XXXIV , May,pp.248-261.
41.Monroe, Kent B. and R. Krishnan(1985), “ The Effect of Price on Subjective Product Evaluations,” in Perceived Quality, J. Jacoby and J. Olson, eds. Lexington, MA Lexington Books, pp.209-232.
42.Monroe, Kent B.(1990), Pricing: Making Profitable Decision, 2nd edition , New York, Mcgraw-Hill.
43.Mowen, J.C.(1995),” Consumer Behavior. Englewood Cliffs , N.J.: Prentice-Hall, Inc.
44.Narasimhan, Chakravarthi(1984),”A Price Discrimination Theory of Coupons,” Marketing Science, Vol.3(Spring), pp.128-147.
45.Oliver, Richard L.(1999),” Whence Consumer Loyalty?” Journal of Marketing,Vol. 63(Special Issue)pp.33-44.
46.Paley, Norton(1989), “The Management Guide to Competitive Marketing Strategies , “American Management Association.
47.Puto, Christopher P.(1987),” The Framing of Buyer Decisions,”Journal of Consumer Research,Vol. 14,pp.301-315.
48.Raghubir, Priva and Corfman, Kim(1999),”When Do Price Promotions Affect Pretrial Brand Evaluations?” Journal of Marketing
Research,Vol.36 (May),pp.211-222.
49.Rajendran, K. N. and Gerard J. Tellis(1994),”Contextual and Temporal
Components of Reference Price,” Journal of Marketing,Vol.58(January),pp.22-34.
50.Raju, P.S.(1980),” Optimal Stimulation Level: Its Relationship to Personality, Demographics and Exploratory Behavior,” Journal of Consumer Research, Vol. 7 (December), pp. 795-809.
51.Sawyer, Alan G. and Peter R. Dickson(1984), “Psychological Perspective on Consumer Response to Sales Promotion ,” In Research Sales Promotion:Collected Papers , ed.K.E. Jocz pp.1-21 , Cambridge , MA:Marketing Science Institute.
52.Schindler, Robert M.(1989),” The Excitement of Getting a Bargain:Some Hypotheses Concerning the Origin and Effects of Samrt-Shopper Feelings,” In Advances in Consumer Research, Vol.16, Thomas K. Srull, ed. Provo, UT: Association for Consumer Resaerch, pp.447-453.
53.Schultz, Don E. and William A. Robinson(1982), Sales Promotion Management , Chicago ,IL :Crain book.
54.Shimp, Terrence A.(1990),” Promotion Management and Marketing Communications , Hinsdale, IL: Dryden.
55.Strang, R.A.(1976) ,”Sales Promotion:Fast Growth , Faulty Management ,”Haward Review ,pp.1114-1124
56.Thaler, Richard(1985),” Mental Accounting and Consumer Choice,”Marketing Science , 4, pp.199-244.
57.Tucker, W.T.(1964),” The Development of Brand Loyalty,” Journal of Marketing Research, Vol. 1(August), pp.32-35.
58.Urbany, Joel E., Peter R. Dickson, and Rosemary Kalapurakal(1996),”Price Search in the Retail Grocery Market,” Journal of Marketing, Vol.60(April), pp.91-104.
59.Webster, F.E.(1965)”The Deai-Prone Consumer,”Journal of Marketing Research , Vol. 2 ,pp.186-189.
60.Yoo. Boonghee, Naveen Donthu,and Sungho Lee(2000),” An Examinationof Selected Marketing Mix Elements and Brand Equity,” Journal of the
Academy of Marketing Science, Vol.28(Spring), pp.195-211.
61.Ziethaml, Valarie A.(1988),” Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing , Vol. 52(July).