臺灣博碩士論文加值系統

隨著科技的發達，工商業蓬勃發展，顧客的消費能力也隨之大幅提昇，以往一成不變的商品已不能滿足今日消費者多變的需求，企業為求永續經營必須提供更多的產品，以滿足各不同消費族群的要求，產品的多樣化設計（Product Design for Variety）儼然成為企業製造生產時，無可避免的問題。

產品的多樣化設計概念，在1990年代以後逐漸受到重視，因為企業界發現傳統大規模生產的製造生產模式，雖然可以降低生產成本，但是單一的產品樣式，無法吸引消費者的目光，今日的消費者所要的是符合其要求的產品，而不再像以往去遷就已有的單調產品。因此雖然成本和質量仍是企業成功的必要條件，但已不是制勝的關鍵因素，目前企業競爭的焦點是如何掌握變動劇烈的全球市場，並據此作出快速且正確的反應，以符合市場的需求。

藉由產品的多樣化設計方法，一方面可以滿足消費者的要求，另一方面降低企業製造生產的花費及風險，並縮短設計反應時間。本文將以品質機能展開（Quality Function Deployment；QFD）方法來確定多樣化設計的方向，釐清顧客需求對產品零組件設計的影響，並藉著分析產品內部之關連性，以及多樣化動機（Variety Driven），來建構多樣化設計的平台和多變性，配合指標的評量，來找出產品設計的方向，抑或表現出其中可供改進的方向，藉此建構一可行的多樣化設計程序。

As flourishing of technique and commerce, the consumption level of customers also has great growing up. The monotonous products as before can’t satisfy today’s various customer requirements. To remain sustainable, enterprise has to provide more products with more varieties to satisfy different consumptive requirements. Product design for variety has become the problem that enterprise can’t avoid in manufacturing products.

After 90’s, the concept of product design for variety has been noticed gradually. Because enterprise finds that although traditional mass production style can reduce cost of manufacture, but mono-product style can’t attract customers’ attention. What today’s customers need are products, which consist with their requirements. Although cost and quality still are the necessary conditions of success of enterprise, they aren’t the key factors to succeed. Now the focus of competitions of enterprise is how to handle the constantly changing markets, and to response quickly and correctly to satisfy customer requirements.

By using the method of product design for variety, it not only can satisfy customer requirements, but also can reduce cost and risk of manufacture and shorten the time to response. This thesis will first propose to use QFD method to identify the targets of design for variety and understand how customer requirements affect product models. Next, a proposed method can identify the platforms and varieties of design for variety by analyzing the coupling of internal parts of products and utilizing “variety driven” concept. Finally, the design procedures for product design for variety have been constructed with quantitative indices to help the designers finding the goals of design and demonstrating the directions of improvement.

摘要……………………………………………………………………け
英文摘要……………………………………………………………げ
誌謝…………………………………………………………………こ
目錄……………………………………………………………………ご
表目錄…………………………………………………………………し
圖目錄…………………………………………………………………す

第一章 緒論…………………………………………………………1
1-1. 前言…………………………………………………………1
1-2. 文獻回顧……………………………………………………2
1-3. 研究目的……………………………………………………6
1-4. 論文架構……………………………………………………7
第二章 多樣化設計概念……………………………………………9
2-1. 已發展方法回顧……………………………………………9
2-1-1. 評量指標模式……………………………………10
2-1-2. 參數化形式………………………………………19
2-1-3. 模組化形式………………………………………26
2-2. 品質機能展開………………………………………34
2-3. 相關設計概念…………………………………………37
2-3-1. 多樣受訂…………………………………………37
2-3-2. 模組化設計………………………………………37
2-3-3. 產品家族…………………………………………39
2-3-4. 產品平台…………………………………………39
2-3-5. 產品延後設計……………………………………40
第三章 產品多樣化設計方法…………………………………42
3-1. 確定消費者需求………………………………………42
3-2. 轉移消費者需求至產品特徵階段………………………45
3-2-1. QFD第一階段………………………………………45
3-2-2. QFD第二階段………………………………………47
3-3. 模組關聯性分析………………………………………50
3-4. 多樣化設計動機………………………………………53
第四章 實例應用………………………………………………61
4-1. 案例一：個人電腦………………………………………61
4-1-1. 確定消費者需求……………………………………61
4-1-2. 轉移消費者需求至產品特徵階段…………………62
4-1-3. 模組關聯性分析……………………………………64
4-1-4. 多樣化動機…………………………………………65
4-2. 案例二：飲水機…………………………………………69
4-2-1. 確定消費者需求……………………………………69
4-2-2. 轉移消費者需求至產品特徵階段…………………70
4-2-3. 模組關聯性分析……………………………………72
4-2-4. 多樣化動機…………………………………………74
4-3. 案例三：真空吸塵器……………………………………77
4-3-1. 確定消費者需求……………………………………77
4-3-2. 轉移消費者需求至產品特徵階段…………………78
4-3-3. 模組關聯性分析……………………………………79
4-3-4. 多樣化動機…………………………………………81
第五章 結論與建議……………………………………………84
5-1. 結論………………………………………………………84
5-2. 建議………………………………………………………86
參考文獻………………………………………………………………87
附錄A TRIZ方法在多樣設計中的應用…………………………91
作者簡歷………………………………………………………………94

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