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研究生:龍鳳君
研究生(外文):Lung, Feng-Chun
論文名稱:影響企業改變海外市場承諾因素之研究
論文名稱(外文):A Study on the Factor Causing Changes in Firms’ Foreign Market Commitment
指導教授:鍾憲瑞鍾憲瑞引用關係陳俊忠陳俊忠引用關係
指導教授(外文):Chung, Hsien-JuiChen, Chun-Chung
學位類別:碩士
校院名稱:國立暨南國際大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:70
中文關鍵詞:市場承諾海外轉投資多國籍企業
外文關鍵詞:Market CommitmentForeign Outward InvestmentMNCs
相關次數:
  • 被引用被引用:9
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多國籍企業為了扶植海外子公司的成長,會投入大量的資源,如:人力、財力、技術等,然而企業本身亦有可能因為遇到經營上的困難,或是其他策略性因素的考量而減少海外市場承諾。
本論文希冀釐清影響企業增加或減少其海外市場承諾的因素為何,進一步探討同一因素對於影響企業海外市場承諾增加或減少的影響,以了解其中是否有所差異性。因此,論文是針對下列問題進行分析研究:
一、影響多國籍企業增加其海外市場承諾的因素為何?
二、影響多國籍企業降低其海外市場承諾的因素為何?
三、問題一及問題二中的影響因素之間是否存在差異性?
研究結果發現:本研究所選取的同一組變數(廠商績效、組織寬裕、廠商本身研發密度、國內產業成長率、海外轉投資業務內容及國家間的文化距離)對於解釋兩個應變數(企業增加海外市場承諾及企業減少海外市場承諾),整個資料在針對擴張性的海外活動較具解釋力,增加承諾與減少承諾的因素或不盡相同。在未來的研究方向中,可以進一步朝向探討影響企業減少海外市場承諾的因素著手,以瞭解實際影響企業減少海外市場承諾的因素。
To develop foreign subsidiaries, MNCs must put in a certain amount of resources. However, MNCs may decrease their foreign market commitments due to operational difficulties or other strategic concerns.
This study tries to investigate what factors would cause firms increase or decrease foreign market commitment. The discussion is based on observations of changes in foreign outward investments. To sum up, this study tries to answer following questions: (1)What factors cause firms to increase their foreign their foreign market commitment? (2)What factors cause firms to decrease their foreign their foreign market commitment? (3)Do the factors in (1) differ from factors in (2)? Why are they different?
According to the empirical results, factors including firms’ performance, organizational slack, R&D intensity, domestic industry growth rate, industries of outward investment and culture distance between home and host country, do influence a firm to increase their foreign market commitment. The factors that affect a firm to increase or decrease their foreign market commitment may not the same.
第一章 緒論………………………………………………………….1
第一節 研究背景…………………………………………………….1
第二節 研究動機…………………………………………………….5
第三節 研究問題…………………………………………………….7
第四節 研究流程…………………………………………………….7
第二章 文獻探討……………………………………………………10
第一節 何謂市場承諾?……………………………………..……10
第二節 企業進行海外直接投資的動機……………………………11
第三節 影響企業增加(減少)海外市場承諾的原因……………15
第三章 研究方法……………………………………………………27
第一節 研究假說及研究架構………………………………………27
第二節 研究對象的選擇……………………………………………30
第三節 資料收集……………………………………………………31
第四節 變數衡量……………………………………………………32
第五節 研究分析模型………………………………………………39
第四章 資料分析與實證結果………………………………………43
第一節 敘述性統計分析……………………………………………43
第二節 假說統計分析………………………………………………46
第五章 討論與研究結論……………………………………………53
第一節 假說結果討論………………………………………………53
第二節 研究限制……………………………………………………57
第三節 未來研究方向………………………………………………58
參考文獻…………………………………………………………….60
圖表內容
圖次
圖1-1 研究流程…………………………………………………….9
圖3-1 研究架構…………………………………………………….29
表次
表3-1 83年∼88年 各年各產業海外轉投資家數概況……………32
表4-1 模式1相關變項之平均值、標準差及相關係數……………44
表4-2 模式2相關變項之平均值、標準差及相關係數……………45
表4-3 模式1之二階最小平方法迴歸分析結果……………………47
表4-4 模式2之二階最小平方法迴歸分析結果……………………48
表5-1 假說驗證結果……………………………………………….53
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