臺灣博碩士論文加值系統

本研究主要探討生態遊客之「遊憩體驗」、「環境態度」、以及「環境態度」和「遊憩體驗」的關係，藉以提供生態旅遊活動規劃的參考依據。本研究以參加綠島生態旅遊之遊客為受試對象，受試者在生態旅遊遊程結束後填寫個人基本資料及「環境態度量表」和「遊憩體驗量表」，資料統計以描述統計、因素分析、t考驗、單因子變異數分析、典型相關等統計方式進行分析，經資料蒐集與統計分析後得到主要結果如下：
一、遊客參加綠島生態旅遊有「生態愉悅感」、「新奇與挑戰感」、「自我追尋與人際建立感」、「放鬆調劑感」以及「逃離感」等五種體驗類型。
二、遊客背景變項中「性別」、「兒童時期居住地」、「現在居住地」等變項不會影響遊客之環境態度。而「是否修習生態環境相關課程」、「是否曾加入生態或環境保護社團」、「年齡」、「教育程度」、「收入」均會影響遊客之環境態度。
三、以五個遊憩體驗類型控制變項三個環境態度分量表為效標變項的典型相關中發現：遊憩體驗和環境態度有二個典型相關存在。
本研究除對所有結果提出解釋外，並對本結果應用加以討論，同時也對未來研究和綠島生態旅遊規劃提出建議。

The purpose of this study was to understand the relationships between environmental attitudes and recreational experiences of the ecotourists. The Environmental Attitudes Scale and The Recreational Experiences Scale were administered to subjects in order to examine the differences in environmental attitudes and recreational experiences of the ecotourists. The relationships between environmental attitudes and recreational experiences were also examined. Subjects were 350 ecotourists in Green Island. Data were analyzed by descriptive statistics, principal factor analysis ,t-test, one-way ANOVA, person product-moment correlation,and canonical correlation. The major findings were as follows：
1.Ecotourists in Greenisland have five pattern of recreation experiences including：eco-pleasure,novelty and challenge, self-seeking and sociality ,relaxation,and escape.
2.There were significant differences in the environmental attitudes in terms of major of environmental courses , to join environmental conservation groups age ,educational degree and income.
3.Finally, two canonical correlation analysis of the relationship between attitudes and recreational experiences of the ecotourist indicated that environmental attitudes were associated with five recreational experiences.

第一章　緒　論-------------------------------------------------- 1
第一節　研究背景------------------------------------------------ 1
第二節　研究動機------------------------------------------------ 3
第三節　研究目的----------------------------------------------- 6
第四節　研究問題----------------------------------------------- 6
第五節　名詞解釋----------------------------------------------- 7
第二章　文獻探討----------------------------------------------- 8
第一節 生態旅遊的意義與內涵------------------------------------ 8
第二節 遊憩體驗之理論與相關文獻------------------------------- 21
第三節　環境態度之理論與相關文獻------------------------------- 36
第四節 遊憩體驗與環境態度之關係------------------------------- 51
第五節　研究假設----------------------------------------------- 54
第三章　研究方法----------------------------------------------- 55
第一節　研究架構----------------------------------------------- 56
第二節　研究對象----------------------------------------------- 57
第三節　研究工具----------------------------------------------- 57
第四節　資料處理----------------------------------------------- 73
第四章　結果與討論--------------------------------------------- 75
第一節 資料初步分析-------------------------------------------- 75
第二節 遊憩體驗因素分析---------------------------------------- 78
第三節 生態旅遊遊客背景在環境態度的差異分析-------------------- 81
第四節 生態旅遊遊客遊憩體驗與環境態度關係之分析-- ------------- 90
第五節 討論---------------------------------------------------- 93

第伍章　結論與建議--------------------------------------------- 99
第一節 結論--------------------------------------------------- 99
第二節　建議---------------------------------------------------100

參考文獻-------------------------------------------------------102
附錄一 研究問卷------------------------------------------------111
附錄二 綠島生態旅遊遊程驗資料---------------------------------127

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