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研究生:李鏡興
研究生(外文):Chin Shin-Lee
論文名稱:運動觀賞感受刺激與滿意度之研究~以香港七人制橄欖球賽為例
論文名稱(外文):A Study of Audience Excitement and Satisfaction~ An Example of Hong Kong Seven a-side Rugby Game
指導教授:高俊雄高俊雄引用關係
學位類別:碩士
校院名稱:國立體育學院
系所名稱:體育研究所
學門:教育學門
學類:專業科目教育學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:91
中文關鍵詞:運動觀賞七人制橄欖球感受刺激觀賞滿意度
外文關鍵詞:sports spectatorseven a-side rugbyspectator excitementspectator satisfaction
相關次數:
  • 被引用被引用:48
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  • 下載下載:824
  • 收藏至我的研究室書目清單書目收藏:5
以往對於運動競賽觀賞的研究,多著重於觀賞行為與觀賞動機,而在觀賞所體驗的感受刺激少有涉獵。本研究主要目的在探索影響觀賞七人制橄欖球賽之感受刺激,建構運動觀賞滿意度模式,研究以球賽不確定性、小組攻擊得分、防守動作表現、集團爭球表現等因素,做為建構七人制橄欖球賽觀賞滿意度的模式。本研究以香港2001年七人制橄欖球賽為觀賞內容,邀請國內六所高中球員為受試對象,回收有效問卷為211份。有效問卷經統計分析後,結果發現:
1.在七人制橄欖球賽觀賞過程中感受刺激的類型為:扣人心弦、反敗為勝、踢球攻防、閃切過人、攻擊流暢、美妙傳球、獨跑得分、傳球得分、擒抱動作、倒地救球、得球反攻、防守紮實、正集團、倒地亂集團、爭邊球、衝撞攻擊等16項因素。
2.經驗證分析結果發現,球賽不確定性感受與小組攻擊得分感受,是影響觀眾對七人制橄欖球賽觀賞滿意度的因素。
3.經對照分析發現,球賽不確定性、小組攻擊得分與防守動作表現等因素在觀賞感受與觀察記錄間呈現一致性;而在集團爭球表現方面則出現不一致的情形。
基於上述發現,研究者認為可運用於休閒教育的推廣,以厚植國人對運動競賽的觀賞基礎與興趣,增加觀賞型態的運動參與者。此外,就賽會經營者而言,透過對賽程的安排,營造更多實力相當的球賽,讓觀賞感受刺激更深刻的呈現,必能吸引更多的運動觀賞者。
Most previous studies of watching sport games focused on the action and motivation of watching sports games, less on the spectator excitement of watching games. This study was an attempt to examine what influenced the excitement of watching seven a-side rugby games and to construct a model of spectator satisfaction of watching sports game. The causes of uncertainty play, system play try, defence performance, scrummage performance would be included in the model. 2001 seven a-side rugby in Hong Kong was the spectator content and the players of six senior high schools in our country were the subjects. The total quaternaries were 232and 221 were valid. According to data analysis, the finding were as following:
1.There are sixteen causes which influenced spectators to seven a-side rugby games: excitement, turnover, kick and play, hit player, second phrase play, nice pass play, nark try, pass try, tackle, saveing, count attack, nice defence, scrum, luck, line out, and contact drive.
2.The results showed that the perception of uncertainty play and system play try are the major stimulus that influenced the spectator satisfaction of seven a-side rugby games.
3.Through contrast analysis, the causes like uncertainty game, system play try and defence performance were consistent with spectator perception and spectator record, but scrummage performance was inconsistent.
Based on the findings above, we could apply this study on the extension of leisure education, on increasing people’s interests in sports game, and on attracting spectators to sports. Moreover, in terms of game management, the use of computer would make spectators’ perception vivid, and this would attract more and more sports spectators.
第一章 緒 論-----------------------------------------1
第一節 研究動機-------------------------------------- 1
第三節 研究目的-------------------------------------- 5
第三節 研究問題-------------------------------------- 5
第四節 研究範圍-------------------------------------- 5
第五節 名詞解釋-------------------------------------- 6
第二章 文獻探討-------------------------------------- 7
第一節 觀眾的相關研究-------------------------------- 7
第二節 運動觀賞行為研究------------------------------ 10
第三節 七人制橄欖球賽之研究-------------------------- 14
第四節 感受刺激與滿意度之研究------------------------ 19
第三章 研究方法-------------------------------------- 25
第一節 研究架構-------------------------------------- 25
第二節 研究對象-------------------------------------- 27
第三節 研究內容分析---------------------------------- 27
第四節 研究工具-------------------------------------- 37
第五節 資料處理-------------------------------------- 39
第四章 結果與討論------------------------------------ 43
第一節 樣本特性分析---------------------------------- 43
第二節 觀賞感受刺激來源類型分析---------------------- 44
第三節 感受刺激與觀賞滿意度關係結構模式之適合度評估-- 57
第四節 各級球賽感受刺激與觀賞滿意度之差異性考驗------ 64
第五節 討論------------------------------------------ 66
第伍章 結論與建議------------------------------------ 79
第一節 結論------------------------------------------ 79
第二節 建議------------------------------------------ 81
參考文獻---------------------------------------------- 83
附錄-------------------------------------------------- 91
附錄一 觀賞七人制橄欖球賽感受刺激與滿意度調查問卷---- 91
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