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研究生:孫德風
研究生(外文):Ted Sun
論文名稱:以網路為基礎之企業對員工模型(B2E)—在電子化企業架構上其策略及演進的角色
論文名稱(外文):Web-Based Business-to-Employee (B2E) Model: The Strategic and Evolutionary Role in Electronic Business (E-Business) Framework
指導教授:楊千楊千引用關係
指導教授(外文):Chyan Yang
學位類別:碩士
校院名稱:國立交通大學
系所名稱:高階主管管理學程碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:英文
論文頁數:81
中文關鍵詞:企業對員工模型網際網路電子商務企業資訊入口網站電子化企業工作平台資訊彈性法則互動式資訊
外文關鍵詞:Business-to-EmployeeB2EE-CommerceE-BusinessEnterprise Information PortalWorkplaceWeb-basedInternet
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電子商務基本地改變了組織 (政府、企業、及團體) 拓展業務的方式,也改變了個人在工作及生活上的型態。然而,只有那些願意轉變組織架構及企業流程 - 電子化企業的範疇 - 的公司才能真正獲致成功。電子化企業轉型的核心取決於員工,因為企業所有的價值鍵最終需全體員工來推動達成。不同於電子化企業架構中B2B和B2C模型,本論文主要針對電子化企業架構中最新的一環 - 企業對員工模型 (B2E) - 加以研究探討。
由於B2E模型尚處於初期演進的階段,截至目前為止,學術界及工業界對此模型缺少有系統之研究及宏觀的藍圖。根據作者在高科技公司導入B2E的經驗,本論文嗜試以下之研究重點:探討電子商務的商業模式及電子化企業的轉型 (第一、二章), 系統化研究B2E模型的演進 (第三章),標竿學習B2E模型在高科技公司的最佳範例 (第四章),啟發B2E模型的迷思及陷阱 (第五章),發展可執行之B2E導入策略 (第六章),及最後建議未來可研究的方向(第七章)。
本論文總結:B2E模型在電子化企業架構中伴演策略及關鍵性的角色,B2E模型還正在快速的演進中 (從e-HR, EIP, EP 到 Workplace) ,導入以網路為基礎的B2E模型將有助於提昇企業競爭優勢、增強組織靈活性和應變能力、及保留智慧資本和人才。本論文最有價值的貢獻,在於發展出一個完整的B2E導入策略,及啟發一些陷阱 (如資訊彈性現象、互動化資訊的重要性、及B2E 與B2C的異同及迷思) 。這些有關於B2E模型的發現,將有助益於研究者、企業資訊長、資訊業者、計劃主持人、及系統開發者。由於B2E模型尚處於初期演進的階段,非常多的課題如:B2E的衍生商業模式、跨行業的B2E導入模型、或資訊非彈性現象的量化模型等,皆值得在本論文之後做更進一步之研究。

Electronic Commerce (E-Commerce or EC) is fundamentally changing organizations (governments, corporations, and communities) the way of doing business and individuals the way of living and working. However, the major success will accrue to those companies that are willing to transform their organizations and business processes, which is the scope of E-Business. The core of the E-Business transformation is employee since they drive all the value chains. Unlike B2B or B2C model in E-Business framework, this research is mainly focus on the new element of E-Business framework - Business-to-Employee (B2E) model.
Since B2E model is still in the evolutionary stage of life cycle, as of today, it lacks systematic research and overall picture in neither academy nor industry. Based on author’s B2E implementation experience in high-tech company, this thesis is trying to research the E-Commerce business model and the E-Business transformation (Ch. 1,2), to systematically investigate the evolution of B2E model (Ch. 3), to benchmark the B2E practices in high-tech companies (Ch. 4), to discover the pitfalls and symptoms of B2E (Ch. 5), to develop a doable B2E implementation strategy (Ch. 6), and to recommend the further research directions (Ch. 7).
This thesis concludes that B2E model plays strategic role in E-Business framework; the evolutionary status of B2E (from e-HR, EIP, EP to workplace) is still in progress, and web-based B2E solution drives the competitive advantages, improves organizational flexibility and retains knowledge as well as talents. The most valuable contributions of this thesis are to develop a complete B2E implementation strategy and to discover pitfalls (such as content inelasticity, interactive content, and the differences of B2E vs. B2C). These findings in B2E model shall benefit to researchers, CIO, IT vendors, project managers, and application developers. Since B2E model is still very young, many excellent B2E topics such as new derived B2E models, B2E implementation model across industry and the quantitative model of content elasticity, are recommended for further research.

TABLE OF CONTENTS
Page
ABSTRACT (CHINESE) ……………………….……………………………….i
ABSTRACT (ENGLISH) ……………………………………………….………ii
ACKNOWLEDGEMENT……………………………………………………………iii
LIST OF TABLES………………………………………………………………iv
LIST OF FIGURES………………………………………………………………v
LIST OF ABBREVIATIONS…………………………………………………….vi
1. INTRODUCTION
1.1 Overview……………………………………………………..……....1
1.2 Research Background and Motivation………………………...….3
1.3 Research Objectives……………………………………….………….3
1.4 Organization of Chapters…………………………………………….4
1.5 Research Methodology………………………………………………….4
2. LITERATURE SURVEY
2.1 Business Models of Electronic Commerce (E-Commerce)………..6
2.1.1 Business-to-Business (B2B) Commerce…………………………..7
2.1.2 Business-to-Consumer (B2C) Commerce……………………....10
2.2 Moving from E-Commerce to Electronic Business (E-Business)……………………..............................................11
2.3 The E-Business Framework………………………………..........14
3. THE WEB-BASED BUSINESS-TO-EMPLOYEE (B2E) BUSINESS MODEL: DRIVING COMPETETIVE ADVANTAGES
3.1 Human Asset in Electronic Business Value Chain……………..17
3.2 The Business Objectives of Business-to-Employee (B2E) Model.........................................................18
3.2.1 Improve Enterprise Productivity……………………………….18
3.2.2 Enhance Organizational Speed and Flexibility………………19
3.2.3 Manage Knowledge Asset……………………………………………19
3.2.4 Foster a Virtual Family to Retain Talents…………….……19
3.3 The Evolution of Business-to-Employee (B2E) Models………..20
3.3.1 HR Initiatives: The e-HR or Employee Portal ………………20
3.3.2 Corporate Centric Vision: The Enterprise Information Portal (EIP)………………......................................21
3.3.3 Integrate EIP with Business Process and Applications: The Enterprise Portal (EP)……………………………………............23
3.3.4 Empower Employee: The Functional Workplace ……………….23
3.3.5 Vision of Employee-Centric: The Role-Based Workplace…..24
3.4 The Emerging B2E Models …………………………………………..27
3.4.1 Extension of B2E to Business-to-Employee-to-Partner (B2E2P) and B2E2C ……………………………………………………....27
3.4.2 Employee-to-Employee (E2E)……………………………….…….29
3.4.3 The Fusion of B2E, B2B and B2C ………………………..…...30
4. INDUSTRY PRACTICES OF WEB-BASED BUSINESS-TO-EMPLOYEE (B2E)
4.1 TSMC’s MyTSMC ……………………………………………………...32
4.1.1 TSMC’s E-Business Framework ………………………………...32
4.1.2 Business Objectives of MyTSMC…………….………………....34
4.1.3 TSMC’s Enterprise Portal — MyTSMC……………..………...36
4.1.4 The Killer Features of MyTSMC…..……………………….…..37
4.1.5 Moving from Horizontal B2E Enterprise Portal to Vertical B2E Workplace ………………………………………………….………….45
4.2 Cisco Employee Connection (CEC)………………………………….47
4.2.1 Cisco’s E-Business Framework …………………………………47
4.2.2 Features of CEC ……………………………………………………48
4.3 HP’s Employee Portal ……………………………………………..51
4.3.1 HP’s Enterprise Portal Strategy …………………………….51
4.3.2 Features of HP’s Employee Portal ……………………………52
5. THE MYTHS AND PITFALLS OF B2E MODEL
5.1 The Characteristics Difference between Business-to-Employee (B2E) Model and Business-to-Consumer (B2C) Model ……………….55
5.1.1 Analyze from Target User View ……………………...….....55
5.1.2 Analyze from Commerce View …………………………………...56
5.1.3 The Lessons for Web-based B2E Design ……………………….58
5.2 Discovering the Law of Content Elasticity…………………...59
5.3 Interactive Content is the Queen ……………………..……….62
6. IMPLEMENTATION STRATEGY OF WEB-BASED BUSINESS-TO-EMPLOYEE (B2E) SOLUTIONS
6.1 Implementation Checklist of B2E Portals and Workplace …..64
6.2 Preparing B2E Value Proposition to Ensure the Buy In Process ......................................................67
6.3 Managing Implementation Ownership……………………………...69
6.4 Select the Right Technology and Appropriate System Solutions ………..............................................72
6.5 Build or Outsource: The Emerging B2E ASP Business Model …76
7. CONCLUSIONS AND RECOMMENDATIONS FOR FURTHER RESEARCH
7. 1 Conclusions…………………………………………………..…....77
7.2 Contributions……………………………………………………………….78
7.3 Further Research Directions ………………………………………79
REFERENCES……………………………………………………………………80

REFERENCES
[1] Thomas Antom et al., The E-Business Workplace - Discovering the Power of Enterprise Portal, John Wiley & Sons, New York, 2001.
[2] Michael Bell, “The 'Hosted Workplace': An Emerging New Business Model”, GartnerGroup, USA, 2000.
[3] BROADVIEW, “Market Map of B2B Digital Marketplaces”, BROADVIEW, USA, 2000.
[4] David Clinton et al., “The high-performance Workforce- Executive Summary, Separating the Digital Economy’s Winners from Losers”, Accenture, 2001.
[5] European Commission — Information Society Directorate, URL: http:/www.ecommerce@cec.eu.int, 2001.
[6] Amir Hartman, John Sifonis, John Kador, Net Ready — Strategies for Success in the E-conomy, McGraw-Hill, New York, 2000.
[7] Ravi Kalakota, Marcia Robinson, e-Business Roadmap for Success, Addison Wesley, Massachusetts, 1999.
[8] Singh Meenu, “Toward a Knowledge Management View of Electronic Business: Introduction and Investigation of the Knowledge Chain Model for Competitive Advantage”, University of Kentucky, PhD, 2000.
[9] Keyur Patel, Mary Pat McCarthy, Digital Transformation — The Essentials of e-Business Leadership, McGraw-Hill, New York, 2000.
[10] Gene Phifer, Management Update: Portal Products Magic Quadrant for Second-Half 2001, GartnerGroup, USA, 2001.
[11] SAP, “The MySAP.com Workplace: A Role Based Portal Solution”, SAP, Germany, 1999.
[12] Taiwan Semiconductors Manufacturing Company, “Enterprise Portal (MyTSMC) R1.0 Design White Paper”, TSMC, Taiwan, 2000.
[13] Taiwan Semiconductors Manufacturing Company, “ e-HR Design White Paper”, TSMC, Taiwan, 2000.
[14] Taiwan Semiconductors Manufacturing Company, “Enterprise Portal (MyTSMC) R2.0 Design White Paper”, TSMC, Taiwan, 2001.
[15] Taiwan Semiconductors Manufacturing Company, “TSMC Supply Portal R1.0”, TSMC, Taiwan, 2001.
[16] Taiwan Semiconductors Manufacturing Company, “TSMC Engineering Knowledge Management R1.0”, TSMC, Taiwan, 2000.
[17] Jack Tsai, “Virtual Brownbag on B2B eMarketplaces”, Accenture, USA, 2001.
[18] Jack Tsai, “Supply Collaboration Initiatives”, Accenture, USA, 2001.
[19] Tajen Wu, “BroadVision Quarterly Customer Review”, BroadVision, USA, 2001.
[20] Andre Yee, “Standardizing B2B processes with RosettaNet”, InformIT, USA, 2001.
[21] 網擎資訊, 如何建置企業資訊入口網站, 網擎資訊, 台北, 2001.
[22] 張清溪等編著, 絰濟學, 翰蘆圖書出版有限公司, 台北, 1998.

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