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研究生:馮怡甄
研究生(外文):FEN JEAN
論文名稱:風險知覺之於投資模式及因應策略之相關因素探討--以大蘇州IT產業台商為例
論文名稱(外文):The influences of risk perceptions on investment modles and copy strategies:the case study on Taiwanes enterprises in IT inusty at Suzhou in China
指導教授:蔡渭水蔡渭水引用關係
指導教授(外文):Wei-Shui Tsai
學位類別:碩士
校院名稱:國立嘉義大學
系所名稱:管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
中文關鍵詞:大陸對外投資風險知覺因應策略
外文關鍵詞:mainlandFDIperception riskcopy strategy
相關次數:
  • 被引用被引用:2
  • 點閱點閱:374
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
企業進行海外投資時,對於投資風險評估及風險管理能力,將直接攸關海外投資的成敗,因此,本研究以風險因應策略、國際企業與產業網絡為理論,輔以實際的企業案訪談,歸納出台商電子業在大陸投資時,所認知的各種環境不確定性及採行的因應風險之管理策略之觀念性架構,作為廠商日後投資及經營企業之參考。
本研究採以定性研究的「個案研究法」進行研究,研究對象為台灣上市櫃公司在大陸轉投資之子公司,藉由個案訪談方式訪談公司之高階管理者,並請其就進入時與現階段之環境風險知覺,分別以予評分,並加以錄音以佐証訪談的正確性。
本研究主要探討關於台商對外投資(大陸)時,環境成熟度對主觀風險的衡量之影響,進而產生何種投資策略及投資行為。環境成熟度的判別除了政治面之影響外,經營面的產業環境如「產業網絡」經驗之移植、「技術移轉」、「群聚效應」之影響以及「產業分工」之型態,皆是決定廠商投資行為之主要原因。
研究發現電子產業在90年代後外移至大陸生產可分為三個階段六種型態:1求生型 2探索型3冒險型4追隨型5適應型6保守
為分析三個階段進入之廠商採何種因應策略,本研究根據風險知覺的高低區分為三個階段六個因應策略1.第一階段:風險知覺高-規避;風險知覺低-合作 2.第二階段:風險知覺高-策略聯盟;風險知覺低-模仿3.第三階:段風險知覺高-整合控制;風險知覺低-彈性。
型。
As the enterprises make FDI, some factors like the ability of risk management and the consideration for the investment risk will directly lead to the failure or success of the investment. Therefore, based on the risk coping strategies, the industry network of international enterprises, and also with interviewing those enterprises whom invested in mainland china, we founded a model that could be a references for the Taiwan’s electronic industries while they are investing and running business in mainland china in the future. And this model or framework is founded by the uncertainty of different environment and what kind of risk strategies has been taken by them.
By using one of the “Case Studies” to study the awareness of the environment risk perception for those listed company in Taiwan who has already set up subsidiaries in mainland china. By interviewing these managers we asked them to give commands for the environment between now and then, and we also recorded the interview to evidence the correctness.
The main topic in this research is going to probe into the effect of the maturity of environments will lead to what kind of investment strategies and behaviors. The maturity of environments is judged by the political situation and the entirety industry situations, such as shifting of the “Industrial network” experience, the affecting by the “technology transfer ”also judged by the pattern of the Industrial Specialisation ; all of these factors could be explained why the business would take different investing behaviors for the business..
In order to analysis what strategies the business will take in each different stages, we separated these three stages into six different coping strategies refers to the pitch of the risk perception; including the first stage is “High risk perception-avoiding” and “Law risk perception-cooperation”; the second stage is “High risk perception-strategic league” and “Law risk perception-imitations” and the third stage is “High risk perception- integrated control” and “Law risk perception-flexibility” 3.
In this research, we find out that those Taiwan’s electronic industries invested in Mainland China in early 2000s could be divided as three different stages and six types, including “survival type”, “explored type”, ”adventured type”, “ followers type”, “adaptable type” and “conservative type”.
第一章 緒論 - 3 -
第一節 研究動機 - 6 -
第二節 研究目的 - 7 -
第三節 研究限制 - 7 -
第二章 文獻回顧 - 9 -
第一節 對外直接投資與風險評估 - 9 -
第二節 國際技術移轉 - 40 -
第三節 產業網絡 - 53 -
第四節 兩岸產業分工 - 60 -
第三章 研究方法 - 69 -
第一節 研究架構 - 69 -
第二節 研究變數定義與衡量 - 70 -
第三節 研究對象 - 72 -
第四章 個案探討 - 73 -
第一節 滬士電子 - 73 -
第二節 遠見科技 - 78 -
第三節 合正電子 - 82 -
第四節 台光電 - 89 -
第五節 凌達光電 - 94 -
第六節 個案廠商資料彙總 - 103 -
第五章 研究發現與命題 - 105 -
第一節 投資環境之分析 - 106 -
一 投入型態與風險的關係 - 116 -
二 風險知覺的遞移 - 117 -
三 廠商的六種型態 - 124 -
四 不同階段的因應策略 - 126 -
五 兩岸分工情況 - 130 -
第二節 修正後架構與研究命題 - 133 -
一 修正後架構 - 133 -
二 研究命題發展 - 134 -
第六章 結論與建議 - 143 -
第一節 研究結論 - 143 -
第二節 管理意涵與研究建議 - 146 -
附錄 - 149 -
中文部分 - 149 -
英文部分 - 151 -
中文部分
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