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中文部分1.江秋靜，2000，電子商務導入對證券產業經營之衝擊-台灣電子券商之現況分析，長庚大學管理學研究所，碩士論文。2.吳文雄，1999，在電腦技能訓練中學習者自律之研究-社會認知理論之應用，中山大學資訊管理研究所，博士論文。3.吳志豪，1999，初期電子商務的關鍵成功因素探討-以國內網路券商為例，東海大學管理研究所，碩士論文。4.邱冠憲，2000，政府網站使用研究，中山大學公共事務管理研究所，碩士論文。5.胡芳儀，1999，群組規範與凝聚力對群組合作學習之影響，中山大學資訊管理研究所，碩士論文。6.段藍媞，2001，教學介入對高護女生愛滋病預防行為意向及護理意願之影響-以計劃行為理論應用為例，靜宜大學青少年兒童福利研究所，碩士論文。7.徐景智，1998，資訊系統使用者抗拒行為之研究-以計劃行為理論模式來探討，中山大學企業管理學研究所，碩士論文。8.徐慧婷，2001，計劃行為理論之應用-以電子折價券為例，成功大學企業管理學研究所，碩士論文。9.苗裴明，1998，影響使用者接受企業內網路資訊系統之因素-以TPB模式探討，中山大學資訊管理研究所，碩士論文。10.許哲彰，1998，國小教師從事規律運動意圖、行為之預測及影響因素之探討-驗證計劃行為理論，國立體育學院運動科學研究所，碩士論文。11.陳秀屏，1993，五專學生預防愛滋病行為及其相關因素之研究，臺灣師範大學衛生教育研究所，碩士論文。12.張惠元，1995，某國小學生家長節約用電行為意圖之研究，臺灣師範大學衛生教育學系，碩士論文。13.楊惠貞，1999，影響資管學生學習焦崩及電腦學習成效因素之探討，中央大學資訊管理研究所，博士論文。14.葉旭榮，1997，志工參與行為意向模式的建構及其在志工人力資源招募的應用-以老人福利機構志工招募為例，中山大學公共事務管理研究所，碩士論文。15.經濟部技術處委託資策會電子商務應用推廣中心FIND16.黃智強，2000，影響採用網路購物因素之研究-以網路書店為例，中央大學資訊管理研究所，碩士論文。17.劉佩雲，1998，兒童自我調整學習之研究，政治大學教育學系研究所，博士論文。18.萬金生，1998，自我效能影響個人參與資訊委外績效之研究-以台灣公營機構為例，中山大學資訊管理研究所，碩士論文。19.賴蕙君，2000，嘉義市國中教師終生學習行為意圖及其影響因素之研究-計劃行為理論的驗證，中正大學成人及繼續教育研究所，碩士論文。20.蔡繡容，2001，創業家之認知與行為意向之研究-計畫行為理論與社會認知理論之應用，高雄第一科技大學金融營運研究所，碩士論文。21.謝宏賜，1999，以社會認知理論探討網路搜尋策略，中山大學資訊管理學系研究所，碩士論文。22.簡妤玲，2001，探討證券業網路下單服務品質之顧客滿意度，東華大學企業管理研究所，碩士論文。23.蕭富元，1999，證券業網路下單稽核環境之研究，淡江大學資訊管理研究所，碩士論文。24.寶來證券資料中心(2001)英文部分25.Ajzen, I. ＆ Fishbein , M. , 1980,“Understanding attitudes and Predicting social behavior control Englewood Cliffs”, NEW Jersey: Prentice-Hall Inc.26.Ajzen, I. , 1985,“From intention to actions: A theory of planned Behavior”, In Kuhl , J. , and Beckmann , J. , Action control: From cognition to behavior, Berlin Heidelberg Springer-Verlag , p. 11-39.27.Ajzen, I. ,＆ Madden , T. 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