臺灣博碩士論文加值系統

台灣正面臨產業結構轉型期，當前國際經濟景氣低迷、投資不足與政治不安的情況下，如何提振國家經濟，促進經濟發展，似乎是全體國民所企盼的。在政府持續透過獎勵投資以帶動景氣下，昔日台灣經濟的快速成長，創業家貢獻了相當大的力量。因此，如何再透過創業家的力量，創造二度的經濟奇蹟，似乎有賴執政當局所深思及努力的。有鑑於此，本研究探討創業投資決策制定考量因素，進而建立起投資決策制定的完整架構，以供未來有志創業或執政當局在創業或擬定國家發展政策上之參考依據及建議。
經由文獻整理，本研究之自變數為「涉入」、「控制信念」、「性別角色」與「知識」，而應變數為「決策影響力」。此外，本研究也包括了「溝通效果」此項中介變數。最後本研究以問卷的方式收集資料，經資料分析後獲得以下之結論：
1.涉入對決策影響力具有正向顯著之影響。
2.控制信念之不同對決策影響力有顯著之影響。
3.性別角色之不同對決策影響力有顯著之影響。
4.知識對決策影響力具有正向顯著之影響。
5.自變數透過中介變數後，對應變數具有正向之顯著影 響。

Recently Taiwan is facing on the industrials structure conversion period of time. Below prosperity down, investment insufficient, politics to feel sorry, it seem to national expectation to raise economical and to promote economic development. The government sustained to reward invests to push forward. Entrepreneurs have many contributions on grow up in Taiwan in the past. Therefore, how to create the miracle of economic again by entrepreneur, it appears that depend on the government. In view of this, the study is urgent and important present. Purpose to catch the influence of decision making, to build up the frame of decision making, to use as reference resources for enterprises and government.
Base on the literature review ,the independent variables include「involvement」、「locus control」、「sex role」、and「knowledge」, and the dependent variable is 「decision-making impact force」.In addition, this empirical study also considers immediate variable that is communication effectiveness. Finally, this study collects research material and information by conducting questionnaires survey. The research results are as following:
1.Involvement has positive signification impact on decision-making influence.
2.The difference of locus control has difference impact on decision-making influence.
3.The difference of sex role has difference impact on decision-making influence.
4.Knowledge has positive signification impact on decision-making influence.
5.The immediate variable in the model has positive impact between independent variables and dependent variable.

目　　錄

中文摘要 …………………………………………………….………………………..i
英文摘要 ……………………………………………………….…………………….ii
誌　　謝 ……………………………………………………….…………………….iv
目　　錄 ………………………………………………………….…………………..v
表 目 錄 ………………………………………………………….…………………vii
圖 目 錄 ………………………………………………………….…………………viii

第壹章諸論 ………………………………………………………………….……..1
第一節研究背景與動機…………………………………………….………1
第二節研究目的………………………………………………………….…3
第三節研究流程……………………………………………………….……4

第貳章文獻探討 .……………………………………………………….….……....5
第一節創業之相關文獻 …………………………………..……………….7
第二節涉入之相關文獻 …………………………………….………….…15
第三節控制信念之相關文獻 ………………………………..……………21
第四節性別角色之相關文獻 …………………………………..…………25
第五節知識之相關文獻 ………………………………………………..…28
第六節溝通之相關文獻 ………………………………………………..…33

第參章研究方法 ……………………………………………………..……………38
第一節研究架構 ……………………………………………………..……38
第二節變數之操作型定義 ………………………………………..………39
第三節研究假設 …………………………………………………..………42
第四節問卷設計 ……………………………………………………..……45
第五節統計方法簡介 ………………………………………………..……48

第肆章研究結果與分析 ……………………………………………………..……51
第一節敘述性統計量分析 …………………………………………..……52
第二節因素分析 ……………………………………………………..……55
第三節信度分析 ………………………………………………………..…58

第四節LISREL適配度分析 …………………………………….….……..59
第五節假設檢定分析 …………………………………….……….………64

第伍章結論與建議 ……………………………………………………..…………69
第一節研究結論 …………………………………………….…….………69
第二節研究建議 …………………………………………….…….………71

參考文獻 ……………………………………………………………….….…………73

附錄：問卷 ………………………………………………………………….……….80


表　目　錄

表 2-1　 創業家之定義 ……………………………………….……..…….……….8
表2-2　 控制信念之特徵 ………………………………………….…..…….……22
表2-3　 性別角色傾向(SRO)與家庭購買決策關係 ……….…….……..….…….27
表2-4　 知識的定義 ………………………………………….….….…………….29
表2-5　 知識的分類 ……………………………………………….…..………….30
表2-6　 溝通的定義 …………………………………………….……….....……..33
表2-7　 溝通能力的定義 ……………………………………….………..……….34
表4-1 涉入之敘述性統計量資料分析 ……………………….…….…..……….52
表4-2 知識之敘述性統計量資料分析 …………………………….…...……….53
表4-3 溝通效果之敘述性統計量資料分析..…………………..…..….….......….54
表4-4 決策影響力之敘述性統計量資料分析 ...…..………………...………….54
表4-5 涉入變數之因素分析 ………………………………………..…….…….56
表4-6　 知識變數之因素分析 …………………………………….….…….…….57
表4-7　 溝通效果變數之因素分析 ………………………………….……..…….57
表4-8　 研究問卷之信度分析 …………………………………….…….…….….59
表4-9 LISREL模式適配度的評鑑項目及判斷準則 …………….…..……..…...61
表4-10　整體模式配適度 ……………………….…………….……….……….…63
表4-11 控制信念之t檢定 …………………………………….….….….………….64
表4-12 性別之t檢定 ………………………………………….……….…….……..65
表4-13 各變數關係檢定結果彙整表 …………………………….….…….…….68
表4-14　模式之各種效果彙總表 ……………………………….….……….…….68
表4-15　假設檢定結果彙總表 ………………………………….….……….…….68


圖　目　錄

圖1-1　研究流程　………………………………………….…………..……………..4
圖2-1　Model of Relative Influences in Decision Making in A Professional Services Context　……………………………………………………………..………6
圖3-1 本研究之架構 …………………………………………………………..…...38
圖3-2　LISREL模式之路徑圖 ………………………………….……………..…...45
圖4-1 本研究模式之LISREL實證結果 ……………………..………………..…..67

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