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研究生:潘信穎
研究生(外文):Hsin-Ying Pan
論文名稱:反應需求式物流配送營運模式之研究
論文名稱(外文):Study of Demand-Responsive Logistical Distribution Operational Methodology
指導教授:王仁宏王仁宏引用關係許鉅秉許鉅秉引用關係
指導教授(外文):Jen-Hung WangJiuh-Biing Sheu
學位類別:碩士
校院名稱:國立高雄第一科技大學
系所名稱:運輸倉儲營運所
學門:運輸服務學門
學類:運輸管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:108
中文關鍵詞:車輛途程問題配送模式配送屬性
外文關鍵詞:Distribution modelDistribution attributesVehicle routing problem
相關次數:
  • 被引用被引用:2
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隨著消費型態的轉變,已經造成通路結構的改變與通路的縮短,使得連接供應端與需求端提供商品流動的配送作業扮演著極重要的角色。企業面對的是一個顧客需求多變的市場;對企業而言,增進配送作業的效率就更顯重要。在經營成本的考量之下,如何針對顧客的需求提供顧客所需的配送服務提昇顧客的滿意度,是企業所重視的課題。本研究不僅從企業的角度來規劃配送模式,且以顧客的需求目標為出發點將服務的需求特性列入考量,針對顧客的需求屬性規劃出最適的配送模式,換言之,本研究是結合配送需求與供給的觀念,來求取配送作業的最佳績效表現。
從行銷的觀點,在以顧客為導向的行銷策略中,為吸引顧客,顧客的需求因素已成為企業進行配送作業規劃時,所考量的重要因素。對於從事配送作業,不應只從業者的角度來考量總成本最低或總利潤最大的單一目標,而更應該對不同顧客的需求目標一同納入整體配送模式,使能充分反映配送問題的真實性;在行銷策略強調顧客區隔(market segmentation),並透過不同差異化策略鞏固獲利性高的客戶,而物流也是一種差異化的作業策略,為求經濟性、作業效率的增進,應針對不同的顧客群提供不同的服務,以創造企業與顧客雙贏的局面。
基於上述,本研究將主要進行多目標的配送模式構建,結合顧客與企業的雙重目標,在不同顧客的配送需求屬性下,求得最適的配送模式;其目的在於使規劃出的配送模式能充分反應顧客的需求以提昇顧客滿意度與降低配送相關成本,進而達到以顧客為導向的行銷策略,且使企業的配送作業達到最具效率性與作業成本的經濟性。
Along with the changing of consuming form, it have caused the distribution channel structure changed and shorten the distriburtion channel. Due to the distiribution operation which links the supply side and demand side plays an important role. Nowadays, companies face a market which customers’ demands are variable ; As for companies, enhance the efficiency of distribution operational is more important. Take the company’s cost in account, company must pay attention to how to meet the customer’s require and provide customers with the right service at right time. Our research not noly programming the distribution model from the supply side but also from the demand side. Programming the optimistic distribution model by according to customer’s demand attributes. In other words, our research is combining the demand and supply of distribution conception to achieve the best distribution operational performance.
From the view of marketing, the customer orientated strategies is to attract customers. The customers’ demands have become one of the most important factors that companies must take into account when company programming the distribution operational model. As for dealing with distribution operation not only considering one objective such as minimize total cost or maximize the total profit. The other way, the companies should bring the customer’s demands into the whole model make the distribution model can reflect the true distribution questions; Marketing strategies emphasized the market segmentation and by means of distinguish strategies to strengthen the customers who can gain the more profit. Logistics is a service activity that provides the distinguish service with different customers.
On the whole, the main purpose of our research is programming the distribution model by customers’ demand attributes. Combining the customer’s objective and the company’s objective then solving the optimistic distribution model.
目錄
中文摘要i
ABSTRACTii
誌謝iv
目錄v
表目錄vii
圖目錄x
符號說明xi
一、緒論1
1.1研究背景與動機1
1.2研究目的4
1.3研究範圍5
1.4研究方法與流程6
1.5章節結構11
二、文獻回顧與探討12
2.1TSP問題的定義12
2.2配送車輛路線問題14
2.3物流配送相關文獻18
2.4整理比較21
2.5討論24
三、配送營運模式之構建25
3.1基本分析26
3.2模式討論34
3.3配送營運模式之構建38
3.4模式求解與修正41
3.5群組配送順序研擬44
四、發展反應需求配送模式之實證分析46
4.1案例分析46
4.2執行結果73
4.2.1成本分析73
4.2.2運輸距離85
4.2.3顧客平均服務時間85
4.3小結94
五、結論與建議95
5.1結論95
5.2研究限制97
5.3建議98
參考文獻99
附錄1-顧客之距離矩陣資料104
附錄2-顧客相關配送需求屬性108
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