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中文部份1.王澄華(2001)，人格特質與網路人際互動對網路成癮的影響，輔仁大學心理研究所碩士論文。2.宋鎮照(1997)，社會學，台北：五南圖書出版公司。3.吳苑如(2001)，網站互動性與企業公關管理之研究，交通大學傳播研究所碩士論文。4.吳穌(2000)，目標來源與目標難度對大專學生游泳表現及內在動機的影響，體育學院 體育研究所碩士論文。5.周榮(1998)，電腦角色扮演遊戲中的神話原型之研究，交通大學傳播研究所碩士論文。6.林玉玲(2000)，回饋預期一致性、程序公平、組織支持、個人特質對360度回饋態度及行為改變意圖之影響，政治大學心理研究所碩士論文。7.黃瓊慧(2000)，從沈浸(flow)理論探討台灣大專學生之網路使用行為，交通大學傳播研究所碩士論文。8.陳偉瑀(2001)，競爭情境及回饋方式對高、低自我設限學生在運動練習行為、運動表現及歸因的影響，體育學院體育研究所碩士論文。9.陳慶峰(2001)，從心流(flow)理論探討線上遊戲參與者之網路使用行為，南華大學資訊管理研究所碩士論文。10.勞勃‧勒范恩(1997)，馮克芸，黃芳田，陳玲瓏譯，時間地圖：不同時代與民族對時間不同的解釋，台北：台灣商務。11.蔡淑如(2000)，新聞網站互動性功能設計與使用者感知行為之初探----以聯合新聞網為例，交通大學傳播研究所碩士論文。12.蘇芬媛(1996)，網路虛擬社區的形成：MUD之初探性研究，交通大學傳播研究所碩士論文。英文部份1.Anders Kelly (1999), “Marketing and Policy Considerations for Violent Video Games”, Journal of Public Policy and Marketing, 18(2), 270-73.2.Bagozzi, Richard P. (1975), “Marketing as Exchange,” Journal of Marketing, 39(4), 32-9.3.Baumeister, R. F., and Leary, M. R. 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