臺灣博碩士論文加值系統

本研究以價格及產品保固做為決策變數，發展一利潤決策模式，提供廠商做為決策依據。假設廠商提供消費者在保固期內，當產品失效時，可免費更新產品，目的在於吸引消費者的購買，提高銷售量。過去針對產品免費更新的研究，主要著重於當產品在保固期內失效，則重新計算保固期，此種假設不符合廠商採用的實際狀況，故本研究探討累計更新產品的保固期，且對於服從不同機率分配的產品壽命週期做數值分析，評估期望更新次數以計算提供保固之生產成本；並從市場經濟面探討廠商在產品生命週期內，銷售的變動情況對廠商定價及訂定保固期的影響。

The goal of this article was to develop a model of decision making by choosing price and warranty as variables to maximize producer’s profit. In order to promote sales and increase profit, producers provided free replacement when products sold failed to function during the warranty period. Some studies assumed that when a product was renewed, the warranty was resumed consequently. However this was not the majority way that firms conduct business. This research presents “accumulative warranty” which means warranty was set up at the point of first sale. Then we conduct was used numerical analyses for product lifetime with different distribution. The expected number of replacement to estimate the production cost of providing warranty. This study investigated the influence of different sales condition during product life cycle on determining price and warranty from market’s perspective.

目 錄
摘 要 I
ABSTRACT II
目 錄 III
圖目錄 V
表目錄 VIII
第一章 緒 論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究假設 5
第四節 研究架構 6
第二章 文獻探討 7
第一節 產品保固策略的分類型態 7
第二節 價格與產品保固變數之探討 11
第三節 數學模式 15
第三章 研究方法 23
第一節 模式建立之理論基礎 23
第二節 建立模式及解決方法 27
第三節 期望更新數量及成本分析 36
第四章 模式分析 47
第五章 數值例子與敏感度分析 59
第六章 結論與未來研究建議 69
參考文獻 75
中文 75
英文 75
附錄 79

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