跳到主要內容

臺灣博碩士論文加值系統

(3.236.225.157) 您好!臺灣時間:2022/08/15 23:51
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:周書正
研究生(外文):Shu-Cheng Chou
論文名稱:資源基礎觀點探討台商歐洲子公司之經營-以宏碁法國公司為例
指導教授:黃北豪黃北豪引用關係
學位類別:碩士
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:96
中文關鍵詞:法國資源基礎觀點海外子公司關鍵成功因素
外文關鍵詞:Foreign SubsidiariesKey Success FactorResources-Based ViewFrance
相關次數:
  • 被引用被引用:24
  • 點閱點閱:458
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:6
2002年歐元正式成為歐元區十二個會員國的共同貨幣計價單位,歐盟市場也將在2003年陸續加入其它13個會員國,對於此龐大的商機與具成長性的發展空間,吸引許多外商前來投資。
本研究藉由資源基礎觀點的概念,將個案公司的資源分為實體資產、無形資產、人力資本、組織能力四大部分,來探討台商歐洲子公司如何經由其內部所擁有的資產或能力,從而形成本身的策略性優勢,並能在當地成功經營。
經由個案公司的人員深入訪談後,本研究發現:
1.台商在法國銷售的產品要能符合當地市場的特性,並且具有相對競爭力
2.台商到法國投資需要具備充裕的資金,並做好風險管理
3.對於台商而言,國際分工整合是法國市場經營的優勢基礎
4.國際性品牌優勢增加法國市場進入的可能性
5.台商在歐洲地區的外銷經驗與顧客基礎有助於歐洲地區事業的發展
6.台商與當地文化、員工之間的理念結合程度,是法國市場經營的成功因素
7.當地經營團隊的能力為歐洲子公司的成功因素
The Euro has become the mutual monetary union in 2002 and there are 13 countries which is going to join the European Union one after another since 2003. The enormous and growing market attracts lots of foreign companies to invest.
The research categorizes the resources by the resources-based view into four groups, physical assets, intangible assets, human capital and organization capability, and discuss how the Taiwan foreign subsidiaries use their controlled resources to be their strategic advantages and operate successful in local country.
By the way of interviewing the case company in depth, this paper has the following conclusions:
1.The products which were sold in France have to fit in with the characteristics of local market and be competitive.
2.The investment in France should have sufficient funds and do well the risk management.
3.The international division of labor is an advantage basis for Taiwan companies in France.
4.The international brand advantage increases the possibility of entering French market.
5.The export experience and customer basis in Europe are contributive to the development of Taiwan foreign subsidiaries.
6.The combination of opinions between the local employees and parent company is the key factor while doing business in France.
7.The capability of local management team is the key factor of foreign subsidiaries in Europe.
目錄I
圖目錄II
表目錄III
第一章緒論1
第一節 研究背景1
第二節 研究動機與目的3
第三節 研究流程5
第二章文獻探討6
第一節 資源基礎觀點6
第二節 關鍵成功因素相關文獻18
第三節 海外營運相關文獻21
第三章研究方法32
第一節 研究架構32
第二節 質性研究方法33
第三節 研究對象36
第四節 研究限制37
第四章法國投資環境與台商投資情況38
第一節 法國投資環境簡介38
第二節 法國資訊產業概況44
第三節 法國台商投資現況47
第五章個案公司介紹50
第一節 宏□集團的國際化歷程50
第二節 宏□法國公司58
第六章研究發現70
第七章結論與建議78
第一節 結論78
第二節 建議82
參考文獻85
附錄92
[中文部分]方至民(2000),企業競爭優勢,前程企管。司徒達賢(1995),「資源基礎理論與企業競爭優勢關係之探討」,行政院國家科學委員會專題研究計劃成果報告。吳青松(1992),「台灣資訊電子業關鍵成功因素之探討」,科技體制與產業發展小型研討會,頁3。吳青松(1999),國際企業管理-理論與實務,致勝文化。吳思華(1988),「產業政策與企業策略」,中國經濟企業研究所,台北,頁55。吳思華(1994),策略九說:策略的思考本質,初版,麥田出版社。吳儀賢,「網絡式新產品開發-台灣自行車產業的經驗」,國立中山大學企業管理學系研究所碩士論文,民國88年。宏□電腦公開說明書、年報、財務報告書,1994~2000年。李仁芳(1994),「企業如何掌握競爭優勢─競爭策略的組織基礎」,世界經理文摘,第89期,頁48-63.李蘭甫(1994),國際企業論,三民書局。周正賢,施振容的電腦傳奇,台北:聯經出版社,1996年。林晉寬,「從資源基礎理論探討資源特性與成長策略之關係」,博士論文,國立政治大學企業管理研究所,民國84年。姚勝挺,「台灣企業跨國發展之研究」,中山大學企業管理研究所未出版碩士論文,民國88年。施振榮,IO聯網組織-知識經濟的經營之道,台北:天下生活,2000年。施振榮,再造宏□,台北:天下出版,1996年。施振榮,領導者的眼界,台北:大塊文化,2000年。徐中琦,「多國籍企業的新挑戰—國際營運與組織能力」,經濟情勢暨評論季刊,民國85年8月。徐康沛(2001),2001年全球PC市場,大椽股份有限公司。張東隆 & Philips D. Grub(1991),「台灣資訊業廠商國際化競爭策略之探討」,台灣經濟金融月刊,第27卷:第11期,pp.34-44.莊尚平,「資源基礎理論下持久競爭優勢之整合性架構初探」,國立台灣科技大學工業管理碩士論文,民國88年。陳添枝(1995),「台灣對歐美直接投資」,經濟前瞻,pp. 36-39. 斐天士(2000),「法國地區華商與台商現況之探討」,華商經濟文獻。曾志弘,「多國籍企業子公司自主權與主導行為影響因素之研究-以多國籍企業在台子公司為例」,中山大學企業管理研究所博士論文,民90年。曾紀幸、司徒達賢、于卓民(1998),「多國籍企業網路組織類型與管理機制選擇之關係--在台外商公司之產品交易實證研究」,管理學報,第十五卷第一期,頁1-26。黃營杉(1996),企業政策,空中大學。經濟部投資業務處編印,2001~2002海外市場經貿年報,歐洲篇,2001年。經濟部投資業務處編印,法國投資環境簡介, 2001年,12月。經濟部投資業務處編印,國際投資雙月刊,第2~9卷。經濟部投資審查委員會,中華民國統計月報,2000年,12月。經濟部國貿局,2002海外市場經貿年報-法國,2002年。葉蕙,我國資訊廠商全球後勤管理之策略探討-以個人電腦製造業為例,銘傳大學國際企業管理研究所碩士論文,民國88年。資策會MIC,ITIS計畫,歐洲資訊市場發展趨勢分析,2000年。趙義隆、于卓民、謝文雀(1998),國際企業管理,國立空中大學用書。蔡敦浩(1996),「台灣企業國際化之研究」,國科會專題報告。蔡敦浩、陳可杰,「質化研究在管理上的應用」,中小企業需求調查座談會-質化研究在管理上之應用研討會論文集,2000年4月。魏啟林、陳厚銘(1996),「台灣廠商國際化進程和國際化網路模式」,企銀季刊,第20卷,p. 55-64.[英文部分]Aaker, David A. 1984. Strategic Market Management, NY: John Wiley and Sons Co., p.284.Aaker, David A. 1989. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage, California Management Review, Winter, pp. 91-106.Amit, R. and Schoemaker, P. J. 1993. Strategic Assets and Organizational Rent, Strategic Management Journal, 14, p.33-46.Andrews, K.R. 1971. The Concept of Corporte Strategy, Homewood, I1. Dow Jones:IRWIN.Ansoff, H. I. 1965. Corporate Strategy, New York:MoGraw-Hill.Barnard, C.S. 1976. Farm Planning and Control Action, 2nd ed., Cambridge New York.Barney, J. B. 1986a. Strategic Factor Markets: Expectations, Luck, and Business Strategy, Management Science, 42, p.1231-1241.Barney, J. B. 1986b. Organizational Culture: Can It Be a Source of Sustained Competitive Advantage, Academy of Management Review, 11, P.656-665.Barney, J. B. 1991. Firm resources and sustained competitive advantage, Journal of Management, 17, p. 99-120.Bartlett, C. A. and S. Ghoshal. 1989. Managing Across Borders: The Transnational Solution, Boston, M.A.: Harvard Business School Press.Boynton, Andrew C. and Zmud, Robert W. 1984. An Assessment of Critical Success Factors, Sloan Management Review, pp.17-27.Buckley, P. J. and M. Casson. 1981. The Optimal Timing of a Foreign Direct Investment, The Economic Journal, London, 91, Mar, p.75-88.Chandler, A. D. 1962. Strategy and Structure, Cambridge:Harvard University Press.Collis, D. J. 1991. A Resources-based Analysis of Global Competition: The Case of the Bearing Industry, Strategic Management Journal, 12(summer), p.46-68.Collis, D. J. and C. A. Montgomery. 1995. Competing on Resources: Strategy in the 1990s, Harvard Business Review, p.118-128.Collis, D. J. and C. A. Montgomery. 1997. Corporate Strategy: Resources and the Scope of the Firm, Chicago: IRWIN.Conner, K. R. 1991. A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?, Journal of Management, 17, Mar, p.121-154.Daniel, D.R. 1961, Management Information Crisis, Harvard Business Review, pp.111-121.Dierickx, I. and K.Cool. 1989. Asset Stock Accumulation and Sustainability of Competitive Advantage, Management Science, 35, p.1504-1513.Dunning,J. H. 1980. Toward an Eclectic Theory of International Production Some Empirical Tests, Journal of International Business studies, 11, Spring/Summer, p.9-31.Ferguson, Charles R. and Roger Dickinson (1982),“Critical Success Factors for Directors In the Eighties”, Business Horizons, pp. 14-18.Ghoshal, S. and N. Nohria. 1989. Internal differentiation within multinational corporations, Strategic Management Journal, 10(4), 323-338.Grant, R. M. 1991. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation, California Management Review, spring, p.114-135.Gupta, A. and V. Govindarajan. 1991. Knowledge flow & structure of control in multinational corporations, Academy of Management Review, 16, p.768-792.Hall, R. 1992. The Strategic Analysis of Intangible Resources, Strategic Management Journal, 13, p. 135-144.Hart, L. S. 1995. A Natural Resource-based View of the firm, Academy of Management Review, p.988.Hill, C. W. L. 1997. International business: competing in the global marketplace, Irwin Inc. co., USA.Hoskisson, R. E., et al. 1999. Theory and Research in Strategic Management: Swings of A Pendulum, Journal of Management, 25, p. 417-456.Jarillo J. C.and J. I. Martinez. 1990. Different Roles for Subsidiaries: The Case of Multinational Corporations in Spain, Strategic Management Journal, 11, p.501-512.Johanson, J. and F. Weidersheim-Paul. 1975. The Internationalization of the Firm: Four Swedish Cases, Journal of Management Studies, 12, 305-322.Johanson, J. and J. Vahlne. 1977. The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitments, Journal of International Business Studies, 8, 23-32.Mahoney, J. T. and J. R. Panadian. 1992. The Resource-Based View Within the Conversation of Strategic Management, Strategic Management Journal, 13, p.363-380.Millington A. I. and B.T. Bayliss. 1990. The Process of Internationalization: UK Companies in the EC. Management International Review, 30, No.2 ,pp.151-161.Newbould G. D. ,Buckley P. J. and J. C. Thurwell. 1978. Going International﹕The Experience of Smaller Companies Overseas, New York: John Wiley.Penrose, Edith T. 1959. The Growth of the Firm. M. E. Sharpe Inc., New York.Peteraf, M. A. 1993. The Cornerstones of Competitive Advantage: A Resource-Based View, Strategic Management Journal, 14, p.179-191.Porter, M. E. 1985. Competitive Advantage: Creating and Sustaining Superior Performance, New York: Fress Press.Porter, M. E. 1991. Towards a Dynamic Theory of Strategic, Strategic Management Journal, 12, p.95-117.Prahalad C. K. and Y. L. Doz. 1991. Managing DMNCs:A search for new paradigm, Strategic Management Journal, 12,p.145-164.Reed, Richard, DeFillippi, J. Robert. 1990. Academy Of Management. The Academy Of Management Review, 15, p. 88-103.Rockart, John F. 1979, Chief executives define their own data needs, Harvard Business Review, p81.Rumelt, R. 1974. Strategy, Structure and Economic Performance, Cambridge: Harvard University Press.Selznick, P. 1957. Leadership in Administration: A Sociological Interpretation, Row, Peterson and company.Steward, W. D. 1993. Secondary Research: Information Sources and Methods. Sage Publications(董旭英、黃儀娟譯,2000).Strauss, A. and J. Corbin. 1990. Basics of Qualitative Research-Grounded Theory Procedures and Techniques, Sage Publications(徐宗國譯, 1998)Tillett, B.B. 1989. Authority control in the online environment, New York : Haworth press.Wernerfelt, B. 1984. A Resource-Based View of the Firm, Strategic Management Journal, 5, p.171-180.Wernerfelt, B. 1989. From Critical Resources to Corporate Strategy, Journal of General Management, 14, p.4-12.White, R. E. and T. A. Poynter. 1984. Strategies for foreign- owned subsidiaries in Canada. Business Quarterly, Summer, 59-69.Yin, R. K. 1994. Case study research-design and methods. Sage Publications(尚榮安譯,2001). [相關網站]http://global.acer.comhttp://www.acer.com/frhttp://www.idic.gov.twhttp://www.trade.gov.tw/index1.asp
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top