臺灣博碩士論文加值系統

本研究之目的即在定義、規劃並開發一個以可延伸標記語言為基的國際商品之整合性電子型錄管理平台。首先定義何為電子型錄管理服務，並且分析電子型錄管理服務在現今網際網路環境下之重要性。隨著電子商務之發展，商品資訊無論從供應商、製造商、物流配銷業到消費者，每一個環節都顯示出商品資訊共享之重要性。亦即在網路競爭環境下，隨著消費者之電子交易行為的蓬勃發展，商品供應鏈體系開始思考如何透過完整的商品資訊分享，達到全通路的資訊共享，進而增加企業獲利率。因此，整合性電子型錄管理服務己成為企業當前最重要的課題。整合性電子型錄管理系統運用了許多新的資訊技術或方法，產生許多功能強大的系統，例如多功能架構、功能強大之搜尋引擎、人性化之使用者介面、以及電子型錄之建製、管理與維護工具。國際商品供應商期望藉由此無縫隙的商品資訊分享管道，達到高品質及一致性之商品資訊共享，提高顧客滿意度以取得最佳獲利。
從系統化的觀點來看，國內外許多業者已投身於電子型錄管理平台之架設，本研究則是開發一個國際商品之整合性通用電子型錄管理平台，亦即通用電子品項交易平台，強調與國際電子品項交易平台之接軌，以提供完整之電子型錄內容為目標。任何使用者皆可透過此整合性通用電子型錄交易平台與網際網路環境下之任意商品交易平台進行交易，增加商品採購及銷售上之效能。

This research defines a method for developing an XML-based unified content management service for global product manufacturers and distributors. The first phase of this thesis defines content management services and analyzes why content management services are important. Internet commerce provides a seamless product information flow from suppliers, manufacturers, and distributors to customers and requires content management systems. In today’s open business market, business transactions on the Internet are flourishing. The product supply chain thus includes the domain of information sharing, which therefore necessitates unified content management services. Several advanced technologies and approaches of content management services include multi-function architectures, powerful search engines, user-friendly interfaces, and tools for e-content creation, management, and maintenance.
From a systematic point of view, domestic and foreign companies are involved in content management services. This thesis researches unified content management services and develops a means to provide seamless electronic content. The prototype unified content management system links and communicates with other content management systems or other business transaction platforms. End-users can take advantage of unified content management services to make their procurement and sales processes more efficient.

TABLE OF CONTENTS
ABSTRACT I
中文摘要 II
致 謝 詞 III
TABLE OF CONTENTS IV
LIST OF TABLES V
LIST OF FIGURES VI
1. INTRODUCTION 1
1.1 RESEARCH MOTIVATION 1
1.2 RESEARCH PURPOSE 2
1.3 THESIS ORGANIZATION 3
2. BACKGROUND 5
2.1 OVERVIEW OF GLOBAL PRODUCT E-CHANNELS 5
2.2 CONTENT MANAGEMENT FOR E-COMMERCE 7
2.2.1 Introduction to Content Management 7
2.2.2 Content Management Technology and Approaches 11
2.2.3 Evaluation of Unified Content Management Services 18
3. UNIFIED CONTENT MANAGEMENT FUNCTIOS AND METHODOLOGY 21
3.1 UNIFIED CONTENT MANAGEMENT FEATURES AND FUNCTIONS 21
3.2 SYSTEM SCOPE 26
3.3 PROCESS MODELS 27
3.4 DATA MODELS 29
4. IMPLEMENTATION AND CASE STUDY 32
4.1 SYSTEM INFRASTRUCTURE 32
4.2 PROTOTYPE ILLUSTRATION 34
4.3 CASE STUDY 39
5. CONCLUSIONS 42
6. REFERENCES 43
APPENDIX 47

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