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研究生:方怡堯
研究生(外文):Henry Yi-Yau Fang
論文名稱:溫泉遊客遊憩涉入與遊憩體驗關係之研究-以北投溫泉為例
論文名稱(外文):The Relationships between Recreation Involvement and Recreation Experience-A Case Study of Pei-tou Hot Spring Sites
指導教授:王宗吉王宗吉引用關係
指導教授(外文):Wang Chun-Chi
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:運動休閒與管理研究所
學門:民生學門
學類:運動休閒及休閒管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:102
中文關鍵詞:溫泉遊客遊憩涉入遊憩體驗
外文關鍵詞:hot spring touristsrecreation involvementrecreation experience
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溫泉遊客遊憩涉入與遊憩體驗關係之研究-以北投溫泉為例
摘 要
本研究旨在探討溫泉遊客遊憩涉入與遊憩體驗之關係,以瞭解溫泉遊客之遊憩及消費行為。本研究以問卷調查法,針對實際至北投溫泉區參與泡溫泉活動之遊客進行調查,共回收有效問卷409份。根據所得資料以描述性統計、因素分析、t檢定、單因子變異數分析、卡方檢定及典型相關等統計方法進行分析。研究結果發現:
一、遊客參與溫泉活動所獲得之遊憩體驗在心理體驗方面,以因素分析共選取四個因素,分別命名為「放鬆愉悅」、「交流互動」、「知覺保健」及「思考沈澱」。
二、溫泉遊客之遊憩體驗在實質環境體驗重視度方面,前五項依序為「泡溫泉環境衛生良好」、「溫泉區整體環境清潔」、「注重安全維護」、「收費合理」及「溫泉水質優良」。
三、整體而言,不同遊憩涉入程度之溫泉遊客在人口統計變項、溫泉消費行為及遊憩體驗等項目上均存在顯著差異,而遊憩涉入是瞭解個體遊憩體驗之重要因素。
四、遊憩涉入與遊憩體驗之間存在正相關。
關鍵字:溫泉遊客、遊憩涉入、遊憩體驗
The Relationships between Recreation Involvement and Recreation Experience
-A Case Study of Pei-tou Hot Spring Sites
Abstract
This study is designed to understand the relationship of recreation experience and recreation involvement of hot spring tourists; the objective is to study the recreation and consumer habits of hot spring tourists. A questionnaire is developed and distributed to active hot spring tourists after the actual experience at the Pei-tou hot spring site. Totally 409 effective questionnaires are analyzed by descriptive statistics, factor analysis, t-test, one-way ANOVA, chi-square test, and canonical correlation. The findings of the study concluded in four aspects: First, four psychological elements of hot spring tourist’s recreational experience psychologically are defined and ultimately named as relaxation pleasure, social interaction, perceived health, and settlement of thoughts. Second, subject’s actual top-five environmental experience importance are respectively “Sanitary hot spring pools”, “Tidy hot spring sites”, “Safety precautions standards taken”, “Reasonable charges”, and “High quality hot spring water”. Third, different levels of recreational involvement hot spring tourist on the whole are found different in statistical population variables, had different hot spring consuming habits, and underwent different recreational experiences, where recreation involvement is the key to understanding recreation experience. Fourth, recreational participation and recreation experience are closely related to each other.
Keywords: hot spring tourists, recreation involvement, recreation experience.
目   錄
第一章 緒論.......................1
第一節 研究背景與動機..................1
第二節 研究目的.....................2
第三節 研究問題.....................3
第四節 研究範圍與限制..................3
第五節 名詞操作性定義..................4
第二章 文獻探討.....................5
第一節 溫泉相關研究...................5
第二節 遊憩涉入.....................9
第三節 遊憩體驗.....................19
第四節 遊憩涉入與遊憩體驗相關研究............26
第五節 研究假設.....................30
第三章 研究方法.....................31
第一節 研究架構.....................31
第二節 研究工具.....................32
第三節 研究對象及抽樣方法................37
第四節 研究步驟.....................38
第五節 資料處理.....................40
第四章 結果與討論....................41
第一節 問卷信效與效度分析................41
第二節 人口統計變項及溫泉消費行為分析..........42
第三節 遊憩體驗分析...................47
第四節 遊憩涉入分析...................58
第五節 遊憩涉入與遊憩體驗之典型關係分析.........73
第六節 綜合討論.....................82
第五章 結論與建議....................88
第一節 結論.......................88
第二節 建議.......................92
參考文獻 .........................94
附錄 ...........................99
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