臺灣博碩士論文加值系統

過去二十年來，科技環境的快速變化以及全球化市場的競爭日趨激烈，目前台灣製造業廠商試圖以全球佈局的營運模式來因應市場變化，期能創造更多的顧客價值，並提昇企業績效。然而，廠商若僅從單一企業內部整合而預期在成本、品質、服務和反應速度等企業目標上獲得大幅度的改善，以滿足顧客需求，似乎已跟不上市場變動的腳步；唯有與其他組織相互合作始可提昇即時反應的速度。所以組織間的合作與策略聯盟儼然已成為實務與理論界相當重要的議題，並且企業如何透過內部跨部門間的緊密協調互動，以強化與外部組織互動的過程，這將是台灣製造業廠商在市場變動環境中追求效率與效益的必要條一。
本研究旨在探討市場導向、產銷部門間互動與組織間互動的關係，以及組織文化相容性與
環境不確定性對於部門間互動與組織間互動關係之影響。本研究採用問卷調查方式，針對2000年天下雜誌一千大製造業廠商所回收之167份有效問卷，利用探索性因素分析、複迴歸分析、階層迴歸分析，以及LISREL分析進行實證研究，實證結果發現如下：
1.產銷部門間的互動過程會受企業重視市場導向的程度所影響。
2.產銷部門間愈能有效協調互動的過程，則對組織間互動的影響愈顯著。
3.組織文化相容性對產銷部門間互動與組織間互動的關係存在干擾的效
果。
4.環境不確定性對產銷部門間互動與組織間互動的關係則無干擾的影響。

The changing of technology environment and the competition between global markets are becoming very drastically in the past twenty years. In order to create more customer value and promote companies’ efficiency, the manufacturers in Taiwan are now trying to operate under the global structure to face the changes of markets. However, companies will have difficulties keeping up with markets if they expect to receive great improvements from their industry objectives such as costs; quality; service; and the speed of
reaction by only implementing internal organization within the industry. In order to satisfy customers’ needs, companies can only cooperate with other organizations to increase the speed of instant reactions. Therefore, the
interaction between organizations and strategy affiliation has become significant issues in both practical and theory fields. Also, how companies
strengthen the interaction process with outside firms by modifying their own departments’ interactions would be one of the necessary qualifications for Taiwan’s manufacturers to obtain efficiency and revenue in the changing
markets.
This paper is trying to discuss market orientation; the relationship between departments and organization interactions; the compatibility of organization culture and how environment uncertainty affects the interaction between
departments and organizations. This research was based on the results of question surveys. There were 167 companies completed the questionnaires out of 791 that were sent out to TOP 1000 manufacturers ranked in the CWbook magazine. Those methods such as Factor analysis, Multiple Regression analysis, Hierarchical Moderating Regression Analysis and LISREL Structural Model
analysis were employed to do the research. The results are as follows:
1.The interaction process within departments would be affected by how companies consider their market orientation.
2.More effective departments interactions; more influence in the organizations’ interactions.
3.The compatibility of companies’ culture have the power to disturb the interactions between organizations and departments.
4.The uncertainty of environment has no effect on the interactions between organizations and departments.

第一章　 緒論　　　　　　　　　　1
第一節 研究背景與動機　　　　　1
第二節 研究問題　　　　　　　　3
第三節 研究目的　　　　　　　　4
第四節 研究對象與範圍　　　　　5
第五節 研究流程與論文結構　　 6
第二章 文獻探討　　　　　　　　8
第一節 市場導向　　　　　　　　8
第二節　 行銷與製造部門間互動 17
第三節　 組織間互動　　　　　 36
第四節　 組織文化的相容性　　　 44
第五節　 環境不確定性　　　　　 49
第三章 研究方法　　　　　　　 54
第一節　 研究架構　　　　　　　 54
第二節　 研究假設　　　　　　　 57
第三節　 研究變數及其操作性定義 62
第四節　 研究設計　　　　　　　　　 67
第五節　 資料分析方法　　　　　69
第六節　 信度與效度的檢定　　　　　72
第四章 資料分析與實證研究　　 74
第一節　 敘述統計分析　　　　　74
第二節　 因素分析　　　　　　　　　 78
第三節　 市場導向、部門間互動與組織間互動之影響檢定 83
第四節　 組織文化相容性與環境不確定性的干擾效果檢定 90
第五節　 整體模式之LISREL分析　　　　　　　　　 96
第五章 結論與建議　　　　　　　　　　　　　 110
第一節　 結論　　　　　　　　　　　　　　　　　　110
第二節　 研究貢獻　　　　　　　　　　　　　　　　　　116
第三節　 研究建議　　　　　　　　　　　　　　　　　　118
第四節　 研究限制　　　　　　　　　　　　　　　　　　121
附錄一：各構面題項與構面總分之Pearson相關分析　　　　 122
附錄二：填答者之多重比較(Sheffe法)分析　　　　 128
附錄三：問卷　　　　　　　　　　　　　　　　　　 134
參考書目　　　　　　　　　　　　　　　　　　　　　　　138

壹、中文部分
一、書籍
司徒達賢，策略管理新論—觀念架構與分析方法，台北：智勝出版初版，民國九十年。
和野豐弘，改造企業文化，彭德中譯，台北：遠流出版社，民國八十一年。
吳思華，策略九說—策略思考的本質，台北：麥田出版三版，民國八十九年。
陳順宇，多變量分析，台北：華泰出版二版，民國八十九年。
邱皓政著，量化研究與統計分析，台北：五南出版，民八十九年。
黃俊英，多變量分析，台北：中國經濟企業研究所出版五版，民國八十四年。
楊國樞，社會及行為科學研究方法，台北：東華書局，民國八十三年。
劉仁傑，分工網路：剖析台灣工具機產業競爭力的奧秘，台北：聯經出版，民國八十八年。
鄭傑光譯，企業文化（泰倫斯, 狄爾等著），台北：桂冠，民國八十年。
David, Simchi-Levi, Philip Kaminsky, and Edith Simi-Levi著，蘇雄義譯，供應鏈之設計與管理，台北：麥格羅—希爾書局出版。民國九十年七月。
Gates, A.著，樂為良譯，數位神經系統，台北：商周出版第一版，民國八十八年。
Hill, C. W. L. and Jones, G. R.著，黃營杉譯，策略管理，台北：華泰出版四版，民國八十八年。
Richard, L. Daft著，李再長譯，組織理論與管理，台北：華泰書局出版，民國八十八年。
商業週刊，一千大製造業，民國九十一年二月、五月。
天下雜誌，一千大製造業特刊，民國九十一年四月。

二、期刊
方世榮，「製造部門與行銷部門之互動與協調機制的實證研究」，管理學報，第十六卷第三期，民國八十八年，403-425。
方世榮，「製造業競爭力的探討—資訊╱電子業的實證研究」，管理學報，第14卷第3期，民國八十六年九月，359-385。
李勝祥與吳若己，「企業文化與資訊分享對策略聯盟運作結果之影響」，臺大管理論叢，第十一卷，第二期，民九十年六月，85-127。
林能白、曹中鋒與方世榮，「台灣企業之製造策略：現況與探討」，台大管理論叢，第四卷，第一期，民國八十二年，257-282。
林文寶，「環境不確定性、企業文化差異、策略聯盟類型與策略聯盟績效關係之研究」，商管科技季刊，第二卷，第二期，民國九十年，157-179。
洪順慶，「市場導向的經營管理」，世界經理文摘，第102期，民國八十四年二月。
陳振燧與洪順慶，「中小企業市場導向作為之研究」，企銀季刊，第十八卷，第四期，民國八十四年，85-95。
鄭仁偉、杜啟華、張安琪，「部門相依性、信任與部門間合作關係的研究」，管理與系統，第五卷第一期，民國八十七年，19-40。
鄭伯壎、任金剛、張慧芳與郭建志，「臺灣企業網絡中的對偶關係：關係形成與關係效能」，中華心理學刊，第三十九卷，民國八十六年，75-92。
譚大純，「製造策略文獻之回顧、分類與命題：1969-1999」，管理評論，第十九卷第三期，民國八十九年，77-124。

三、學術論文
方世榮，「製造部門積極性對製造策略與公司績效的影響—台灣地區製造業的實證研究」，行政院國家科學委員會專題研究計劃，民國八十五年。
朱奉莉，「企業文化、政治影響力與績效評估關係之研究」，碩士論文，東海大學企業管理研究所，民國八十三年六月。
江淑娟，「通路伙伴關係整合模型之研究—以中小企業為實證」，碩士論文，雲林科技大學企業管理研究所，民國八十八年六月。
呂鴻德，「跨國文化差異、國際技術移轉模式與技術移轉績效關係之研究—亞太地區之比較實證」，企業跨國經營管理研討會，民八十五年七月。
余春達，「不確定環境下資訊倫理決策行為探討」，碩士論文，中央大學資訊管理研究所，民國九十年六月。
林泉源，「科技環境變動下企業戰略之研究」，碩士論文，國立政治大學企業管理研究所， 民七十二年。
吳志正，「策略性決策過程中政治行為之研究--部門整體運作模式之探討」，博士論文，成功大學企業管理研究所，民國八十五年六月。
周良聰，「產業網路成員的合作關係對績效之影響─以工具機產業為實證研究」，碩士論文，靜宜大學企業管理研究所，民國八十九年。
周育禎，「行銷與製造部門互動關係與協調機制對公司績效之影響—台灣地區資訊電子業的實證研究」，碩士論文，雲林技術學院企業管理技術研究所，民國八十六年。
施長青，「次文化的形成、互動與調和之道─以一外商公司為例」，碩士論文，輔仁大學心理研究所，民國八十九年六月。
張春蘭，「市場導向、產品創新策略與新產品績效之實證研究—以台灣資訊電子業為例」，碩士論文，銘傳大學國際企業管理研究所，民國八十九年六月。
黃敏萍，「跨功能任務團隊之結構與效能--任務特性與社會系絡之影響」，碩士論文，台灣大學商學研究所，民國八十九年六月。
許碧芬，「組織結構與跨部門衝突關係之研究—營造業之實證分析」，博士論文，台灣大學商學研究所，民國八十五年。
許麗玲，「資訊系統整合度下，情境變項對企業產銷互動之影響」，博士論文，中央大學資訊管理研究所，民國八十九年十二月。
陳淑芬，「策略型態、市場導向、創新能力與績效關係之研究」，碩士論文，雲林科技大學企業管理研究所，民國八十九年。
陳紋欽，「通路網路形成動機對通路網路結構、成員行為及運作績效之影響─以製造業為實證研究」，碩士論文，雲林科技大學企業管理技術研究所。民國八十七年六月。
陳德富，「行銷通路合作與QR快速反應對通路績效之影響—以資訊業為實證研究」，碩士論文，靜宜大學企業管理研究所，民國八十八年六月。
楊偉智，「以關係管理觀點探討新產品開發績效之研究」，碩士論文，靜宜大學企業管理研究所，民國九十年六月。
蔡明達，「市場資訊處理程序與組織記憶對行銷創新影響之研究」，博士論文，政治大學企業管理研究所，民國八十九年。
廖家慶，「實現虛擬企業化之資訊分享系統研發」，碩士論文，成功大學製造工程研究所， 民國八十六年。
鍾育明，「製造策略、行銷策略之配合與績效關係之研究—以家庭用紙產業為例」，碩士論文，中興大學企業管理研究所，民國八十四年。
謝淑雅，「市場導向、關係管理對新產品開發能力與新產品開發績效之影響」，碩士論文，雲林技術學院企業管理技術研究所，民國九十年。
羅國正，「推行供應鏈管理之不確定性因素及其因應策略之研究—以台灣資訊電子業為例」，碩士論文，政治大學資訊管理研究所，民國八十九年七月。

貳、西文部分
(I)Books
Abernathy, W. J., The Productivity Dilemma: Roadblock to Innovation in the Automobile Industry, Johns Hopkins University Press: Baltimore., 1978.
Anthony F. Buono and James L. Bowditch, The Human Side of Mergers and Acquisitions, San Francisco, CA: Jossey Bass,1989, 165－167.
Ames, B. Charles and James D. Hlavacek, Market Driven Management ： Prescriptions for Survival in a Turbulent World, Homewood, Dow Jones-Irwin., 1989.
Biemans, Wim G., Managing Innovation Within Networks, Chs.2 & 3, Reading Pack, 1992.
Buckley, Peter J. and Mark Casson, A Theory of Cooperation in International Business, in Cooperative Strategies in International Business, ed. Farok J. Contractor and Peter Lorange,
Lexington, Mass.: D. C. Heath, 1988.
Cleetus, K. J., Virtual Team Freamwork and Support Technology, Technical Report: Concurrent Engineering Research Center , West Virginia University, 1993.
Crowston, K. and Malone, T. W., Information Technology and the Corporation of the 1990s: Information Technology and Work
Organization, edited by Allen, T. J. and Scott Morton, M. S., Oxford University Press, New York, 1994.
DeVellis, Robert F., Scale Development: Theory and Applications, Newbury Park, CA: SAGE Publications, 1991.
Dyer W. Gibb Jr., The Cycle of Cultural Evolution in Organization, In Ralph H Kilmann et al. (eds), Gaining Control of the Corporate Culture (pp.84), San Francisico: Jossey-Bass, 1985, 200-229.
Earley and Northcraft, Goal setting, resource interdependence and conflict management, in Rahim Managing Conflict, 1989.
Eliashberg, J., and Steinberg, R., Marketing-production joint decision making, in J. Eliashberg and G. Lilien, (eds) Management Science in Marketing volume 5, Handbooks in
Operations Research and Management Science, North-Holland:chapter 18, 1993.
Fayol, H., General and industrial management, London: Pittman, 1949.
Feger, H., Cooperation between groups, In R. A. Hinde and J. Groebel (Eds.), Cooperation and Prosocial Behaviour, 1991, 281-300. Cambridge, UK: Cambridge University Press.
Goodman, N., S. Rozen, and L. Stein., Workflow-Management Software for Genome-Laboratory Informatics, (from a proposal to the National Institutes of Health)., 1995.
Hair, Joseph F., Anderson Jr., Tatham Ronald L., and Black Willaim C., Multivariate Data Analysis With Readings, 4th ed., Englewood Cliffs, N. J.:Prentice-Hall, 1995.
Hair, J. F. Jr., Anderson, R. E., Tatham, R. L. and Black, W. C., Multivariate Data Analysis with Reading, 3rd ed., NY: Macmillan Publishing Company, 1992.
Hammer, M. and Champy, J. Reengineering the Corporation, Harper Collins Books, New York, NY, 1993.
Hill, T., Manufacturing Strategy: Texts and Cases, Boston, Massachusetts: Irwin., 1989, 36-44.
Hillebrand, B., Internal and external cooperation in product development, Paper submitted to 3rd International product development Conference, at Fontainebleau, France, 1996.
Katz, D. and Kahn R. L., The Social Psychology of
Organizations, John Wiley and Sons, New York, 1976.
Kleinbaum, G. David et al., Applied Regression Analysis and Other Multivariable Methods, Duxbury Press., 1998
Knoke, D. and Kuklinski, J., Network analysis, Beverly Hills, CA: Sage., 1982.
Kotler, P., Marketing Management, 10th ed,. Prentice Hall, Inc., 2000.
Kotler, P. and Levy, S. J., Broadening the Concept of Marketing, Journal of Marketing’, Vol.33, reprinted in Gaedeke, M. (Ed) (
1977), Marketing in Private and Public
　Nonprofit Organisations. Theories and Perspectives, Santa Monica, Chapter 1., 1969.
Kotler, P., Swee, H. A., Siew, M. L. and Chin, T.T., Marketing Management, Simon and Schuster (Asia) Pte Ltd., Singapore, 1996.
Krajewski, L. J. and Ritzman, L. P., Operations Management: Strategy and Analysis, 2nd ed. Mass: Addison-Wesley Publishing Company, Inc., 1990.
Lawrence, P. R. and Lorsch, J. W., Organization and Environment, Boston: Harvard University, Graduate School of Business Administation, 1967.
Lorange, Peter and Johan Roos, Strategic Alliances: Formation, Implementation and Evolution, Cambridage, Mass:Blackwell, 1993.
Lorsch, J. W., Strategic Myopia: Culture as an Invisible Barrier to Change, In Ralph H Kilmann et al. (eds), Gaining Control of the Corporate Culture (pp.84), San Francisico: Jossey-Bass, 1985.
Lovelock, C. H., Managing Interactions between Opertions and Marketing and their Impact on Customers, Prentice Hall., 1989.
Malone, T. W. and Crowston, K., What is coordination theory and how can it help design cooperative work systems, Morgan Kaufmann Publishers, Inc., 1990.
McCarthy, E. Jerome and Willian D, Perreault, Jr., Basic Marketing, 8.utgave, Homewood, IL: Richard D Irwin, Inc., 1984.
Nauta, A., De Dreu, C. K. W., and Van der Vaart, T., Social value orientation, organizational goal concerns and interdepartmental problem-solving behavior, Manuscript submitted for publication, 2000.
Nelson, M. R., Integrating Information Services and Marketing: Key Indicators of Cross-Functional Integration in the United States Retail Banking Industry, Doctoral Dissertation, State
University of New York at Albany, U.M.I.,1998.
Olk, P., The Effect of Partner Differences on the Performance of R&D Consortia, In P. Beamish and J. Killings (eds.), Cooperative Strategies, American Perspectives, New Lexington
　Press, San Francisco, CA, 1997, 133-159.
Parker, G. M., Cross-Functional Teams: Working with Allies, Enemies, and Other Strangers, San Francisco: Jossey-Bass Publishers, 1994.
Parente, D. H., Assessing the Impact of the Manufacturing-Marketing Relationship on the Customer: A Multiple Informant Perspective, Doctoral Dissertation, Graduate school of state
　University of New York at Buffalo, U.M.I., 1996.
Pearce, John A. and Robinson, Jr. Richard B., Strategic Management: Formulation Implementation, 4th, Homewood, IL: Irwin., 1991.
Pennings, J. M. and Tripathi, R. C., The Organization Environment Relationship: Dimensional versun Typological Viewpoints, Organization and Environment, Beverly Hills, CA:
Sage, 1978, 171-195
Pennings, J. M., Strategically Interdependent Organization, Handbook of organizational design, New York Oxford University Press, 1981, 433-455.
Pfeffer, J. and Salancik, G. R., The External Control of Organizations: A Resource Dependence Perspective, Harper and Row, New Yorkn, 1978.
Robbins, S. P., Organizational Behavior, 7th ed., Prentice-Hall International, Inc.,1996
Robbins, S. P., Organizational Behavior, N.J. Prentice-Hall Inc, 1993, 670- 673.
Rockart, T. F. and Short, J. E., The Networked Organization and the Management of Interdependence, Eds by Scott Morton, M.S.,
　The Corporation of the 1990s, 1991, 189-219.
Rogers, D. L. and Whetten, D. A., Interorganizational Coordination: Theory, Research, and Implementation. Ames: Iowa State University Press., 1982.
Rosenberg, R. Beyond separate spheres: The intellectual roots of modern feminism, New Haven: Yale University Press., 1982.
Roth, A. V., Linking Manufacturing Strategy and Performance: An Empirical Investigation, Boston University Manufacturing Roundtable Research Report Series., 1989.
Schein, E. H., How Culture Forms, Develops, and Change, In Ralph H. Kilmann et. al.(eds.), Gaining Control of the Coporate Culture,San Francisco：Jossey-Bass, 1989.
Schonberger, R. J., World Class Manufacturing casebook : implementing JIT and TQC, Free Press, New York., 1987.
Selznick, P., TVA and the Grass Roots. CA: Berkeley, 1949.
Sethia, Nirmal K. and Mary Ann Von Glinow, Arriving at Four Culture by Managing the Reward System, In Ralph H. Kilman et al.(eds.), Gaining Control of the Corporate Culture. San
Francisco: Jossey-Bass, 1985, 400-420.
Stern, L. W. and El-Ansary, A. I., Marketing Channels, 4th ed., Prentice Hall Inc., New Jersey, 1992.
Thomas J. R., Redefining Diversity, New York, NY: AMACOM, 1996.
Thompson, J. D., Organizations in Action, New York: McGraw-Hill, 1967.
Trice, H. M. and Beyer, J. M., The cultures of work organizations, Englewlood Cliffs, N. J.: Prentice Hall., 1993.
Tunstall, W. Brooke, Breakup of the Bell System: a Case Study in Cultural Transformation, In Ralph H. Kilmann et al.(eds), Gaining Control of the Corporate Culture. San Francisco: Jossey-Base, 1985, 44-65.
Zaltman, G.,　Duncan, R, and Holbek, J., Innovations and Organization. New York:　John Wiley, 1973.

(II)Periodicals
Andaleeb, S. S., “Dependence relations and the moderating role of trust: Implications for behavioral intentions in marketing channels,” International Journal of Research in Marketing, 12 (2), 1995, 157-172.
Anderson, E. and Weitz, B., “Determinants of continuity in conventional industrial channel dyads,” Marketing Science, 8, 1992, 310-23.
Anderson, James C. and Narus, James, “A Model of Distributor Firm and Manufacturer Firm Working Partnership,” Journal of Marketing, Vol.54, 1990, 42-58.
Anderson, J. C., and Narus, J. A., “Partnering as a Focused Market Strategy,” California Management Review, Vol.33, Spring 1991, 95-113.
Baker, T. L. and Sinkula, J. M., “The synergistic effect of market orientation and learning orientation on organizational
performance,” Journal of the Academy of Marketing Science, 27 (4), 1999, 411-427.
Baker, T. L., Simpson, P.M. and Siguaw, J. A., “The impact of supplier’ perceptions of reseller market orientation on key relationship construsts,” Journal of the Academy of
Marketing Science, 27(1), 1999, 50-57.
Barrney, Jay B., “Organizational Culture: Can It Be a Source of Sustained Competitive Advantage？” Academy of Management Review, 11(3), 1986, 656-665.
Beamish, P. W. and Banks, J. C., “Equity Joint Ventures and Theory of The Multinational Enterprise”, Journal of International Business Studies, 1987, 19(3), 231-258.
Bensaou, M. and Venkatraman, N., “Configurations of Interorganizational Relationships: A Comparative Between U. S. and Japanese Automokers,” Management Science, 41, 1995,
147-192.
Berry, W. L., Terry, Hill, K. and Jay, E., and McLaugWin, C. P., “Linking Strategy Formulation in Marketing and Operation: Empirical Research,” Journal of Operations Management, Vol.10, No.3, 1991.
Berry, William L., and Hill, Terry, “Linking System to Strategy,” International Journal of Operation and Productions Management, Vol.6, No.1, 1992, 34-41.
Board, R., “Bridging the Culture Chasm,” Management Today,1985, 88-92
Boddy, D., Magbeth, D., and Wagner, B., “Implementing Collaboration Between rganization: An Empirical of Study of Supply Chain Partnering,” Journal of Management Studies,
　November 2000, 1003-1017.
Bonoma, T. V., “Conflict, Cooperation, and Trust in Three Power Systems,” Behavioral Science, 21, November 1976, 499-514.
Bowersox, D. J., “The Strategic Benefits of Logistics Alliance,” Harvard Business Review, July/Aus 1990, 36-45.
Brass, D. J. and Burkhardt, M. E., “Centrality and power in organizations,” in Nohria and Eccles, eds., Networks and Organizations. HBS Press., 1992.
Brouthers, K. D. et al., “Strategic Alliance: Choose Your Partner,” Long Rung Planning, Vol.28 (3), 1995, 127-135.
Brown, J. W. and Utterback, J. M., “Uncertainty and Technical Communication Pattern,” Management Science, Vol. 31, No.3, 1985, 301-311.
Bucklin, Louis P. and Sanjit Sengupta, "Organizing Successful Co-Marketing Alliances,” Journal of Marketing, 57, April
1993, 32-46.
Buhian, Shahid N., “An Empirical Examination of Market Orientation in Saudi Arabian Manufacturing Companies,” Journal of Business Research, Vol.43, 1998, 13-25.
Burgers, W. P., Hill, C. W., and Chan Kim, W., “A Theory of Global Strategic Alliances: The Case of the Global Auto Industry,” Strategic Management Journal, Vol.14, 1993, 419-432.
Callaghan, M. B., McPhail, J. and Yau, O. H. M., “Dimensions of relationship marketing orientation：an empirical exposition.” Proceedings of the Seventh Bi-annual World
　Marketing Congress Ⅱ, 10, 1995, 56-66.
Celly, Kirti and Frazier, Gary L., “Outcome-Based and Behavior Based Coordination Efforts in Channel Relationships,” Journal of Marketing Research, 33, May 1996, 200-210.
Chakravarty A. K. and Ghose, S., “Supporting manufacturing-marketing interface management with a partially automated knowledge base：a precursor to computer integrated business enterprise,” Journal of Intelligent Manufacturing, 1992, 44-　56.
Chan, K. C., “Intelligent Corporate Strategy Beyound World Class Status,” International Journal of Operations and Production Management, Vol.13, 1993, 18-28.
Chase, R. B., Kumar, K. R. and Youngdahl, W. E., “Service Based Manufacturing: The Service Factory,” Production and Operations Management, 1(2), 1992, 175-184.
Chatterjee, S., Lubatkin M. H., and Schweiger, D. M. and Weber Y., “Cultural Difference and Shareholder Value in Related Mergers: Linking Equity and Human Capital,” Strategic Management, 13, 1992, 319-334.
Chen, C. C., Chen, X. P., and Meindl, J. R., “How can cooperation be fostered? The cultural effects of individualism and collectivism,” Academy of Management Review, 23, 1998, 285-304.
Chen, I. J., Calantone, R. J. and Chung, C. H., “The Marketing-Manufacturing Interface and Manufacturing Flexibility, ” International Journal of Management Science, Vol. 20, No.4,
1992, 431-443.
Clare, D. A. and Sanford, D. G., “Cooperation and Conflict between Industrial Sales and Production,” Industrial Marketing Management, Vol.13, 1984, 163-169.
Conger, S., “Use of Information Technologies for Inter-Unit Coordination: A Case Study,” Proceedings of the 12th International Conference on Information Systems, Dec 1987, 133-148.
Crittenden, V. L., Gardiner, L. R. and Stam, A., “Reducing Conflict between Marketing and Manufacturing,” Industrial Marketing Management, Vol.22, 1993, 299-309.
Crittenden, V. L., “Close the Marketing/Manufacturing Gap,” Sloan Management Review, Spring 1992, 41-51.
Crowe, T. J. and Nuno, T. P., “Deciding Manufacturing Priorities: Flexity Cost, Quality and Service,” Long Range Planning, Vol.24, No.6, 1991, 86-95.
Cullen John B., Jean L. Johnson, and Tomoaki Sakano, “Japanese and Local Partner Commitment to IJVs: Psychological Consequences of Outcomes and　 Investments in the IJV Relationship,” Journal of International Business Studies, 26
(1), 1995, 91-115.
Daft, R. L., Sormunem, J. and Parks, D., “Chief Executive Scanning Environmental Characteristics and Company Performance: An Empirical Study,” Strategic Management Journal, Vol.9, 1988, 123-139.
Dargo, W. A., “When Strategic Alliance Make Sense,” Industrial Management and Data System, 97(1), Jan. 1997, 53-64.
Davenport, T. H. and Short, J. E., “The New Industrial Engineering： Information Technology and Business Process Redesign,” Sloan Management Review, 1990, 11-27.
Davis, T., ”Effective Supply chain management,” Solan Management Review, 1993, 35-46.
Davig, William and Steve Brown, “Incremental Decision Making in Small Manufacturing Firms,” Journal of Small Business Management, April 1992, 53-60.
Day, G. S., “The Capabilities of Market-Driven
　Organizations”, Journal of Marketing ,Vol.58, October 1994, 37-52.
Deane, R. H., McDougall, P. P., and Gargeya, V.B., “Manufacturing and Marketing Interdependence in the New Venture Firm: An Empirical Study,” Journal of Operations
　Management, Vol. 10, No. 3, Aug. 1991, 329-343.
Delvin, G., and Bleakly, M., “Strategic Alliance-Guideline for Success,” Long Range Planning, 21(5), 1998, 18-23.
Denison, Daniel R., “Bringing Corporate Culture to the Bottom Line,” Organizational Dynamics, 1984, 5-22.
Deshpande, R., Farley, J. U. and Webster, F. E., “Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Qqardrad Analysis,” Jounral of Marketing, 1993, 23-
　27.
Deshpande, Rohit, and Zaltman, Gerald, "Factors Affecting the Use of Market Research Information: A Path Analysis," Journal of Marketing, 14, Feb. 1982, 14-31.
Dess, G. G., “Consensus on strategy formulation and organizational performance：competitors in a fragmented industry,” Strategic Management Journal, 8, 1987, 259-77
Dewsnap, B. and Jobber, D., “The Sales-Marketing Interface in Consumer Packaged Goods Companies:　A Conceptual Framework,” Journal of Personal Selling and Sales Management, Volume 20, No. 2, 2000, 109-119.
Dess, Gregory G., and Beard, Donald W., “Dimensions of Organizational Task Environments,” Administrative Science
Quarterly, 29, 1984, 52-73.
Dougherty, D., “Interpretative Barriers to Successful Product Innovation in Large Firms,” Organization Science, Vol.3, 1992, 179-202.
Downey, H. K. and Slocum, J. W., “Uncertainty: Measures, Research, and Sources of Variations,” Academy of Management Journal, Vol. 18, No 3, 1975, 562-577.
Duncan, R. B., “Characteristics of Organizational Environments and Perceived Environmental Uncertainty,” Administrative
Science Quarterly, Vol 17, 1972, 313-327.
Dyer, J. H. and Nobeoka, H., “Creating and Managing A High-Performance Knowledge-Sharing Network: The TOYOTA Case,” Strategic Management Journal, Vol.21, 2000, 345-367.
Dyer, J. H. and Singh, H., “The Relational View: Cooperative Strategy and Sources of Inter-organizational Competitive Advantage,” Academy of Management Review, Vol.23, No.4, 1998, 660-679.
Dyer, J. H., “Effective Inter-firm Collaboration: How Firms Minimize Transaction Value,” Strategic Management Journal, Vol.18, 1997, 553-556.
Eisenhardt, K.M. and Tabrizi, B.N., Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry”, Administrative Science Quarterly, 40(1), March 1997, 84-110.
Ellinger, Alexander E., Daugherty, Patricia J. and Leller, Scott B., “The Relationship Between Marketing/Logistics Interdependental Intergration and Performance in U.S. Manufacturing Firms: An Empirical Study,” Journal of Business Logistics, Vol.21, No.1, 2000, 1-21.
Ellram, L. M. and Hendrick, T. E., “Partnering
Characteristics: A Dyadic Perspective,” Journal of Business Logistics, Vol. 16, 1995, 41-63.
Erens, F. J. and Hegge, H. M. H., “Manufacturing and Sales co-ordination for product variety, ” International Journal of Production Economics, Vol.37, 1994, 83-99.
Fedor, Kenneth J. and Werther, William B., “MakingSense of Cultural Factors in International Alliance,” Organization
Dynamics, 23, 1995, 68-78.
Felton, Arthur P., “Making the Marketing concept Work,” Harvard Business Review, Vol.37, July/August 1959, 55-65.
Fine, C. H. and Hax, A. C., “Manufacturing Strategy: A Methodology and Illustration,” Interface, Nov-Dec, Vol.15, No.6, 1985, 28-46.
Fisher, R. J., Maltz, E. and Jaworski, B. J., “Enhancing communication between marketing and engineering：the moderating role of relative functional identification,” Journal of Marketing, 61, 1997, 54-70.
Fitzsimmons, James A., Kouvelis, Panaiotis and Mallick, Debasish N., “Design Strategy and Its interface with Manufacturing and Marketing: A Comceptual Framework,” Journal of Operations Management, Vol.10, No.3, 1991, 398-415.
Fllegeer, M. E., “Assessing organizational culture: A planning strategy,” Nursing Management, 24(20), 1993, 39-41.
Frankwick, G. L., B. A. Walker, and J. C. Ward, “Belief Structures in Conflict: Mapping a Strategic Marketing Decision,” Journal of Business Research, 31, 1994, 183-195.
Gardner, M. P., “Creating a Corporate Culture for the Eighties,” Business Horizons, 1985, 59-63.
Ganesan, S., “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” Journal of Marketing, Vol.58, 1994, 1-19.
Gatignon, Xubert and Jean-Marc Xuereb, “Strategic Orientation of the Firm and New Product Performance,” Journal of Marketing Research, Vol. XXXIV, 1997, 77-90.
Gima, Kwaku Atuahene, “Market Orientation and Innovation,” Journal of Business Research, 35, 1996, 93-103.
Ghose, S. and Mukhopadhyay, S. K., “Quality as the Interface between Manufacturing and Marketing: A Conceptual Model and an Empirical Study,” Management International Review, Vol.33, No.1, Special Issue, 1993, 39-52.
Glazer, R., “Marketing in a Information-Intensive Environment: Strategic Implication of Knowledge as a Asset,” Journal of Marketing, Vol.55, October 1991, 1-19.
Grant, R., “Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration,” Organization Science, Vol.7, 1996, 375-387.
Griffin, A. and Hauser, J. R., “Patterns of Communication among Marketing, Engineering and Manufacturing-A Comparison Between two New Product teams,” Management Science, Vol.38,No.3, 1992, 360-373.
Gupta, A. K., Raj, S. P. and Wilemon, D., “Managing the R&D-Marketing Interface,” Research Management, 1987, 38-43.
Gupta, A. K., Raj, S. P. and Wilemon, D., “A Model for Studying R&D-Marketing Interface in the Product Innovation Process,” Journal of Marketing, Vol.50, April 1986, 7-17.
Hahn, C. K., Duplaga, E. A., and Kim, K. Y., “Production/Sales Interface: MPS at Hyundai Motor,” International Journal of Production Economics, Vol.37, 1994, 5-17.
Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava, “Market orientation and Organizational Performance: Is Innovation a
　Missing Link?” Journal of Marketing, Vol. 62, 1998, 30-45.
Handfield, R. B., Ragatz G. L., Peterson, K. J. and Monczka R. M., “Involving Suppliers in New Product Development,” California Management Review, Vol.42(1), 1999, 59-82.
Harrigan, K. R., “Strategic Alliance and Partner
Asymmetries,” Management International Review, Vol.28, 1988, 53-72.
Harrigan, K. R., “Strategic Alliance: Form Autonomy and Performance,” Working Paper, Columbia University, 1985.
Heide, Jan B., “Interorganizational Governance in Marketing Channels.” Journal of Marketing, 58, January 1994, 71-85.
Heide, J. and G. John, “Do Norms Matter in Marketing Relationships?” Journal of Marketing, 56, April 1992, 32-44.
Hickson, D. J., Hinings, C. R., Lee, C. A., Schneck, R. E. and Pennings, J. M., “A Strategic Contingencies Theory of Intraorganizational Power,” Administative Science Quarterly,
Vol 16, 1971, 216-229.
Hooley, Graham J., James E. Lynch and Jenny Shepherd, “The Marketing Concept: Putting the Theory into Practice,” European Journal of Marketing, Vol.24, No.9, 1990, 7-24.
Horng, Shun-Ching and Arthur Cheng-Hsui Chen, “Market Orientation of Small and Medium-Sized Firms in Taiwan,” Journal of Small Business Management, July 1998, 79-85.
Hunt, S. D. and Morgan, R. M., “The Comparative Advantage Theory of Consequences,” Journal of Marketing, Vol.57, 1995, 53-70.
Hutt, S. D., “Cross-functional Relationships in Marketing,” Journal of the Academy of Marketing Science, Vol.23, 1995,351-357.
Hurley, Robert F. and G. Tomas M. Hult, “Innovation, Market Orientation, and Organizational Learning: An Integration and 　Empirical Examination,” Journal of Marketing, Vol.62, July 1998, 42-54.
Jap, Sandy D., “Pie-Expansion Efforts: collaboration Processes in Buyer-Supplier Relationships,” Journal of Marketing Research, Vol.36, 1999, 461-475.
John, Caron H. and Rue, Leslie W., “Co-ordinating Mechanisma, Consebsus Between Marketing and Manufacturing Groups, and Marketplace Performance,” Strategic Management
Journal, Vol.12, 1991, 549-555.
Johanson, J. and Mattsson, L. G., “Internationalization in Industrial Systems – A Network Approach,” Paper prepared for the Prince Bertil Synposium on Strategies in Global
Competition, Stockholm School of Economics, November 1984, 7-9,Johnson, J. and Mattson, L. G., “Interorganizational Relations
in Industrial Systems: A Network Approach Compared with the Transactional Cost Approach,” International Studies of Management and Organization, Vol.ⅩⅧ, No.1, 1987, 34-48.
Johnson, Jean L., “Strategic Integration in Industrial Distribution Channels : Managing the Interfirm Relationship as a Strategic Asset,” Journal of the Academy of Marketing
Science, Vol.27, No.1, 1999, 4-18
Johnson, Jean L., John B. Cullen, Tomoaki Sakano and Hideyuki Takenouchi, “Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliances,” Journal of International Business Studies, 27(5), Special Issue, 1996, 981-1004.
Joseph P. Cannon and William D. Perreault, “Buyer－Seller Relationships in Business Markets,” Journal of Marketing Research, Vol.XXXVl, November 1999, 439-460.
Kahn, Kenneth B. and Mentzer, John T., “Marketing''s integration with other departments,” Journal of Business Research, New York, May 1998.
Kahn, Kenneth B; McDonough, Edward F, “Marketings integration with R&D and manufacturing: A cross-regional analysis,”
　Journal of International Marketing, Chicago, Vol.5,No.1,1997, 51-76.
Kahn, K. B. and Mentzer, J. T., “Norms that distinguish between marketing and manufacturing,” Journal of Business Research, 30, 1994, 111-118.
Kahn, Kenneth B, “Marketing’s Integration with other department,” Doctoral Dissertation, Virginia Polytechnic Institute and State University U.M.I., 1994.
Kale, P., Singh, H. and Perlmutter, H., “Learning and Proprietary Assets in Strategic Alliances: Building Relational Capital,” Strategic Management Journal, Vol.21,
　2000, 217-237.
Kamath, Rajan and Liker, Jeffrey K., "A Second Look at Japanese Product Development," Harvard Business Review, November-
　December, 1994, 154-173. Winner of 1995 Shingo Prize for Excellence in Manufacturing Research.
Kanter, Rosabeth Moss, “Collaborative advantage: The art of alliances,” Harvard Business Review, V.72, No.4, Jul/Aug 1994, 96-108.
Karmarkar, U. S., “Integrative Research in Marketing and Operations Management,” Journal of Marketing Research, Vol.XXXIII, May 1996, 125-133.
Killing, J. Peter, “Understanding Alliance: The Role of Task and Organizational Complexity,” In Contractor, F. J. and Lorange, P.(eds),
Cooperative Strategic in Business, 1988, 55-67, Lexington Books.
Killing, J. Peter, “How to Make a Global Joint Venture Work,” Harvard Business Review, 60(3), May/June 1982, 120-127.
Kim, J. S. and Arnold, Perter, “Manufacturing Competence and Business Performance: A Framework and Empirical Analysis,” IJOPM, Vol.13, No.10, 1992, 4-25.
Kim, J. S., Kim K. Y. and Miller, J. G., “Manufacturing Strategies of the U.S. and Korean Firms: A Comparative Analysis,” Working Paper, School of Management, Boston University, 1990.
Konijnendijk, P. A., “Coordinating Marketing and Manufacturing in ETO Companies,” International Journal of Production Economics, Vol. 37, 1994, 19-26.
Konijnendijk, P. A., “Dependence and conflict between production and sales,” Industrial Marketing Management, Vol.22, 1993, 161-167.
Kohli, A. K. and Jaworski, B. J., “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing, Vol.54,April 1990, 1-18.
Kohli, Ajay K. and Jaworski, Bernard J., "Market Orientation:Antecedents and Consequences," Journal of Marketing, 57, July 1993, 53-70.
Kohli, A. K., Jaworski B. J., and Kumar, A., “MAEKOR：A Measure of Market Orientation,” Journal of Marketing Research, Vol.ⅩⅩⅩ, 1993, 467-477.
Konopa, L. J. and Calabro, P. I., "Adoption of the Marketing Concept by Large Northeastern Ohio Manufacturers," Akron Business and Economic Review, 2, 1971, 9-13.
Kotabe, Masaaki, “Corporate Product Policy and Innovation Behavior of European and Japanese Multinationals: An Empirical Investigation,” Journal of Marketing, Vol. 54,April 1990, 19-33.
Kramer, R. M., “Intergroup relations and organizational dilemmas：the role of categorization processes.” In Staw, B.
　M. and Cummings, L. L.（Eds）, Research in Organizational Behavior, 13, 1991, 191-218.
Kristof, A. L., “Person-organization fit: An integrative review of its conceptualizations, measurement, and implications,” Personnel Psychology, 49, 1996, 1-49.
Kumar, Kamalesh, “Market Orientation, Organizational Competencies and Performance：An Empirical Inveatigation of a
Path-Analytic Model,” The International Business Conference, Decemember 2001, 371-376.
Kumar, Kamalesh, Ram Subramanian, and Charles Yauger, “Examing the Market Orientation-Performance Relationship: A Context-Specific Study,” Journal of Management, Vol. 24, No.2, 1998,201-233.
Kumar, Nirmalya, Scheer, Lisa K., and Steenkamp Jan-Benedict E. M., “The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of Marketing Research, 32, 1995, 348-356.
Kwaku, Appiah Adu, “Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?” Journal of Euromarketing, Vol.6, Is.3,1997, 1-26.
Lambe, C. Jay and Spekman, Robert E., ” Alliances, External Technology Acquisition, and Discontinuous Technological Change,” Journal of Product Innovation Management, 14 (2),1997, 102-116.
Larson, A., “Network Dyads in entrepreneurial Settings: A Study of Government of Exchange Relationships,” Administrative Science Quarterly, Vol.37, 1992, 76-104.
Lee, H. L. and Billington, C., "Material management in de-centralized supply chains," Operations Research, Vol. 41, No.5, 1993, 835-847.
Lei, D., Slocum, J. W. Jr. and Pitts, R. A., “Building Cooperative Advantage: Managing Strategic Alliances to Promote Organizational Learning,” Journal of World Business, Vol.32 (3), 1997, 203-223.
Leong, Clk., Snyder, D. L. and Ward, P. T., “Reasearch In the Process and Content of Manufacturing Strategy,” OMEGA,Vol.18, No.2, 1990, 109-122.
Levitt, Theodore, “Marketing Myopia,” Harvard Business Review, July-August 1960.
Li, Tiger and Calantone, Roger J., “The Impact of Market Knowledge Competence on New Product Advantage:Conceptualization and Empirical Examination,” Journal of Marketing, Vol. 62, 1998, 13-29.
Liker, J. K., Kamath, R. R., Watsi, S. N. and Nagamachi, M., “Supplier involvement in automotive component design: are there really large US Japan Differences?” Research Policy, 25
　(1), 1996, 59-89.
Linkow, L., “Is Your Culture Ready for Total Quality?” Quality Progress, 22(11), 1989, 69.
Lusch, Robert F., and James R. Brown., “Interdependency, Contracting, and Relational Behavior in Marketing Channels,” Journal of Marketing, October, 1996, 19-38.
Lorsch, J. W., “Managing Culture: The Invisible Barrier to Strategic Change,” California Management Review, 18(2), 1986, 95-109.
Lukas, B. A., “Strategic Type, Market Orientation, and the Balance between Adatability and Adaptation,” Journal of Business Research, (45), 1999, 147-156.
Madhavan R., Koka B. R., and Prescott J. E., “Networks in transition：how industry events shape interfirm collaborative relationships,” Strategic Management Journal, 19, 1998, 439-
　459.
Mahajan, J., Vakharia, A. J. and Paul, P. and Chase R. B., “An Exploratory Investigation of the Interdependence Between Marketing and Operations Functions in Service Firms,”
　International Journal of Research in Marketing, Vol. 11, 1994, 1-15.
Mahoney, J. T., and Pandian, J. R., “The resource-based view within the conversation of strategic management,” Strategic Management Journal,13 (5), June 1992, 363-380.
Malone, T. W. and Crowston, K., “The Interdisciplinary Study of Coordination,” ACM Computing Surveys, Vol. 26, No.1, Mar.
　1994, 87-119.
Malone, Thomas. W., “Modeling Coordination in Organization and Market,” Management Science, Vol.33, 1987, 1317-1330.
Maloni, I. and Benton, W. C.,” Supply chain partnerships: Opportunities for operations research,” European Journal of Operational Research, 1997, Vol.101, No.3, 419-429.
Mansell R. and Michael J., “Networks, Industrial Restructuring and Policy: the Singapore Example,” Technovation, Vol.12,No.6, 1992, 397-406.
Menon, A. and Varadarfjan, P. R., “A Model of Marketing Knowledge Use Within Firms,” Journal of Marketing, Vol.56, 1992, 53-71.
Merton, P. K., “Bureaucratic structure and personality,” Social Forces, 18, 1940, 560-568.
Meschi, P. X. and Roger, A., “Cultural Context and Social Effectiveness in International Joint Ventures,” Management International Review, 34, 1994, 197-215.
Miller, K. D., “Industry and Country Effects on Manager’s Perception of Environment Uncertainty,” Journal of International Business Studies, Vol.24, Iss.4, 1993, 693-714.
Milliken, F. J., “Perceiving and Interpreting Environment Change: An Examination of College Administrators Interpretation of Changing Demographics,” Academy of Management Journal, Vol.1, 1990, 42-63.
Milliken, F. J., “Three Types of Perceived Uncertainty About the Environment: State, Effect, and Response Uncertainty,” Academy of Management Review, Vol.12, No.1, 1987, 133-143.
Mohr, J., Fisher, R. J., and Nevin J. R., “Communication Strategies in Marketing Channel: A Theoretical Perspective,”Journal of Marketing, Vol.60, July 1996, 103-115.
Mohr, J. and Spekman, R., “Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques,” Strategic Management Journal, 15, 1994, 135-152.
Moore, K. R.,“Trust and Relationship Commitment in Logistics Alliances: A Buyer Perspective,” International Journal of Purchasing and Materials Management, Winter 1998, 24-37.
Moorman, C., “Organizational Market Information Processes： Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, Vol. XXXⅡ, August 1995, 318-335.
Moorman, Christine and Annie S. Miner, “The Impact of Organizational Memory on New Product Performance and Creativity,” Journal of Marketing Research, Vo.XXXIV, 1997, 91-106.
Morris, M. H., J. Brunyee, and M. Page, “Relationship Marketing in Practice. Myths and Realities,” Industrial Marketing Management, 27 (4), 1998, 359-371.
Mowery, D. C., Oxley, J. E. and Silverman, B. S., “Strategic Alliances and Interfirm Knowledge Transfer,” Strategic Management Journal, Vol.17, 1996, 77-91.
Narus, James A. and Anderson, James C., “Strengthen Distributor Performance through Channel Positioning,” Sloan Management Review, 29, Winter 1988, 31-40.
Nauta, Aukje and Sanders, Karin, “Causes and consequences of perceived goal differences between departments within manufacturing organizations,” Journal of Occupational and Organizational Psychology, Leicester, 74, Sep 2001, 321-342.
Niederkolfler, M., “The Evolution of Strategic Alliance: Opportunities for Managerial Influence,” Journal of Business Venturing, 6, 1991, 237-257.
Nigel F. Piercy, Lloyd C. Harris, and Nikala Lane, “Market orientation and retail operatives’ expectation,” Journal of Business Research, 55, 2002, 261-273.
Noordewiser, Thomas G., George John, and John R. Nevin., “Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships,” Journal of Marketing, 54, October 1990, 80-93.
Olden, Peter C., Roggenkamp, Susan D. and Luke Roice D., “A Post-1990s Assessment of Strategic Hostipal Alliances and Their Marketplace Orientation：Time to Refocus,” Health Care Manage Rev., 27(2), 2002, 33-49.
Olson, Eric M, Walker, Orville C. Jr, and Ruekert, Robert W., “Organizing for effective new product development,” Journal of Marketing, New York, Jan 1995.
Oczkowski, E. and M. A. Farrell, “Discriminating Between Measurement Scales Using Nonnested Tests and Two-stage Least Squares Estimators: The Case of Market Orientation,”International Journal of Research in Marketing, Vol.15, 1998, 349-366.
Parkhe, A., “Understanding Trust in International Alliances,” Journal of Business, Vol.33 (3), 1998, 219-240.
Parnell, C., “Reshaping apparel: SCM + enterprise control,” Apparel Industry Magazine, Vol. 60, No. 10, 1999, 14-18.
Pay, T. H., “Towards Compatible Objectives—The Production Marketing Interface,” Marketing Intelligence and Planning, (UK)4, 1986, 14-25.
Pelham, Alfred M., “Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms,” Journal of Business Research, Vol. 45, 1999, 33-46.
Pelham, A. M., “Mediating Influences on the Relationship between Market Orientation and Profitability in Small Industrial Firms,” Journal of Marketing Theory and Practice,Vol. 5, Iss. 3., Summer 1997, 55-76.
Perlmutter, H. V. and Heenan, D. A., “Heenan Cooperate to Compete Globally,” Harvard Business Review, March/April 1986, 136-152.
Phillip, W. B. and Wendell, J. V., ”Supply Chain Management: A Time-Based Strategy,” Industrial Management Norcross, Vol. 38, Iss. 5, 1996, 24-27.
Porter, M. E. and Millar, V. E., “How Information Gives You Competitive Advantage,” Harvard Business Review, Vol.63, No.4, July-Aug. 1985, 149-160.
Porteus, E. and S. Whang., “On Manufacturing/Marketing Incentives,” Management Sci. (37) 9, 1991, 1166-1181.
Powell, G. N., “Reinforcing and extending today’s organizations: The simultaneous pursuit of person-organization fit and diversity,” Organizational Dynamics, winter 1998, 50-61.
Power, T. L., Sterling, L. U. and Wolter, J. F., “Marketing and manufacturing conflict：sources and resolution,”Production and Inventory Management Journal, 1988, 56-60.
Prabhaker, P. R., Goldhar, J. U. and Lei, D., “Marketing Implication of New Manufacturing Technologies,” Journal of Business Industrial Marketing, Vol.10, No.2, 1995, 48-58.
Rho, Boo-Ho, Hahm, Yong-Seok, and Yu, Yung-Mok, “Improving Interface Congruence between Manufacturing and Marketing in Industrial-Product Manufacturers,” International Journal of Production Economics, Vol. 37, 1994, 27-40.
Richardson, R. B., Taylar, A. J. and Gordan, M. A. J., “A Strategic Approach to Evaluating Manufacturing Performance,” Interfaces, Vol.15, 1985, 43-60.
Ring, P. S. and Van De Ven, A. H., “Developmental Process of Cooperative Interorganizational Relationships,” Academy of Management Review, 19(1), 1994, 90-118.
Robert E. Krapfel, Jr., Deborah Salmond, and Robert Spekman, “Srragic Approach to Managing Buyer-Seller Relationship,” European Journal of Marketing, Vol. 25 No. 9, 1991, 22-37.
Ruekert, Robert W., “Developing A Market Orientation: An Organizational Strategic Perspective,” International Journal of Research in Marketing, Vol.9, January 1992, 225-245.
Ruekert, R. W. and Walker, O. C. Jr., “Marketing’s Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence,” Journal of Marketing, Vol. 51, Jan 1987, 1-19.
Ruekert, R. W., Orville, C., and Walker, Jr., “Marketing’s interaction with other functional units: A conceptual framework and empirical Evidence,” Journal of Marketing, 51,1987, 1-19.
Ruyter, Ko de and Wetzels, Martin, “The role of corporate image and extension similarity in service brand extensions,” Journal of Economic Psychology, 21 (6), 2000.
Sarkar, M. B., Echambadi, Raj, and Harrison, J. S., “Alliance entrepreneurship and Firm market performance,” Strategic Management Journal, 22, 2001, 701-711
Schneider, B., “The people make the place,” Personnel Psychology, 40, 1987, 437-453.
Schein, Edgar H. “Organizational Culture,” American Psychologist, 1990, 109-119.
Schein, Edgar H., “The Role of the Founder in Creating Organizational Culture, ” Organizational Dynamics, Summer 1983, 13-28.
Schmidt, S. M. and Cummings, L. L., “Organizational Environment, Differentiation and Perceived Environmental Uncertainty,” Decision Science, Vol.7, 1976, 446-467.
Schmidt, W. H., and Tannenbaum, R., “Management of differences,” Harvard Business Review, 38(6), 1960, 107-115.
Shapiro, D. E. and Barnes, J. G. I., “The Fundamentals of relations：an exploration of the concept to guide marketing implementation,” Advances in Services Marketing and Management, 5, 1996, 215-45.
Shapiro, Benson P., "What the Hell is ‘Market oriented’?" Harvard Business Review, November/December 1988, 119-125.
Shapiro, B. P., “Can Marketing and Manufacturing Coexist ?” Harvard Business Review, 1977, 135-143.
Shawnee, V., Roger, C. and Cornelia, D., "Supply chain flexibility: An empirical study," Journal of Supply Chain Management, Vol. 35, Iss.3, 1999, 16-24.
Sheaves, D. E. and Barnes, J. G., “The Fundamental of Relationships: An Exploration of the Concept to Guide Marketing Implementation,” Advances in Service Marketing and Management, Vol.5, 1996, 215-245.
Sherriton, J. and Stern, J., HR''s Role in Culture Change, HR Focus, 74 (4), 1997, 27.
Siguaw, J. A., Simpson, Penny M., and Baker, T. L., “Effects of Supplier Market Orientation on Distributor Market Orientation and the Channe l Relationship: The Distributor Perspective,” Journal of Marketing, Jul. 1998, 99-111.
Siguaw, Judy A., Gene Brown and Robert E. Widing, II, "The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes," Journal of Marketing Research, 31, February 1994, 106-116.
Simonin, B. L.,“Ambiguity and The Process of Knowledge Transfer in Strategic Alliances,” Strategic Management Journal, 20, 1999, 595-623.
Slater, S. F. and Narver, J. C., “Customer-Led and Market- Oriented: Let’s Not Confuse the Two,” Strategic Management Journal, Vol.19, 1998, 1001-1006.
Slater, S. F. and Narver, J. C., “Market Orientation and the Learning Organization,” Journal of Business Research, Vol.59, July 1995, 63-74.
Slater, S. F., and Narver, J. C., “Does Competitive Environment Moderate the Market Orientation-Performance Relationship,” Journal of Marketing, January 1994a, 46-55.
Slater, S. F., and Narver, J. C., “Market Oriented Isn’t Enough: Build A Learing Organization,” Marketing Science Institute Commentary, 1994b, 94-103.
Slater, S. F., and Narver, J. C., “Market orientation, customer value, and superior performance,” Business Horizons, 1994c, 22-28.
Slater, S. F. and Narver, J. C., “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, October 1990, 20-36.
Smith, King G., Carroll, Stephen J. and Ashford, Susan J.,“Intra- and interorganizational cooperation: Toward a Research Agenda,” Academy of Management Journal, Vol.38, No.1, 1995, 7-23.
Sogomonian, A. G. and Tang, C. S., “A Modelling framework for coordinating promotion and production decisions within a firm,” Management Science, 23, 1993, 255-72.
Song, Michael and Montoya-Weiss, Mitzi M., “The effects of perceived technological uncertainty on Japanese new product development,” Academy of Management Journal, Mississippi State, Feb 2001.
Song, Michael and Xie, Jinhong, “Does innovativeness moderate the relationship between cross-functional integration and product performance?” Journal of International Marketing, Chicago, 2000.
Song, V. M., Montoya-Weiss M. M., Schmidt, J.B., “Antecedents and Manufacturing, and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Marketing Perspectives,” Journal of Production Innovation Management, Vol.14, 1997, 35- 47.
Song, X. Michael and Mark E. Parry, “A Cross-National Comparative Study of New Product Development Process: Japan and the United States,” Journal of Marketing, Vol.61, 1997, 1-18.
Spencer, M. and Cox III, J. F., “Sales and Manufacturing Coordination in Repetitive Manufacturing: Characteristics and Problems,” International Journal of Production Economics, Vol.37, 1994, 73-81.
St. John, C. H., “Marketing and Manufacturing Agreement on Goals and Planned Actions,” Human Relations, Vol.44, No.3, 1991, 211-229.
St. John, C. H., and Rue, L. W., “Coordinating mechanisms, consensus between marketing and manufacturing groups, and marketplace performance,” Strategic Management Journal, 12, 1991, 549-555.
St. John, C. H. and Hall, E. H. Jr., “The interdependency between marketing and manufacturing,” Industrial Marketing Management, 20, 1991, 223-229.
Stafford, Edwin R., “Using Co-operative Strategies to Make Alliances Work,” Long Range Planning, Vol.27, No.3, 1994, 69- 70.
Stank, Theodore P., Daugherty, Patricia J., and Ellinger,Alexander E., “Marketing/logistics integration and firm performance,” International Journal of Logistics Management, Ponte Vedra Beach, 1999.
Stevens, G. C., “Integrating the Supply Chain,” International Journal of Physical Distribution and Ma terials Management, Vol.19, No.8, 1989, 3-8.
Stevens, Graham, “Integrating the Supply Chain,” International Journal of Physical Distribution and Material Management, Vol.19, No.8, 1989, 3-8.
Strader, T. J., Lin, F. R. and Shaw, M.J., “The Impact of Information Sharing on Order Fulfillment in Divergent Differentiation Supply Chains,” Journal of Global Information Management, Vol.7, No.1, 1998, 16-24.
Strieter, J. C., “The Perceived Usefulness of Information Shared Between Marketing / R & D/ Manufacturing During New Product Development in High Tech Organizations,” Doctoral Dissertation, Graduate School of Syracuse University, May 1995.
Sweeney, M. T., “Benchmarking for Strategic Manufacturing Management,” International Journal of Operations and Product Management, Vol.14, No.9, 1994, 4-15.
Swamidass, P. M. and Newell, W. T.,"Manufacturing Strategy,Environment Uncertainty and Performance: A Path Analytic Model," Management Science, Vol.33, No.4, 1987, 509-524.
Swierczek, Frederic and Georges Hircsh, “Joint Ventures in Asia and Multicultural Management,” European Management Journal, 12, 1994, 117-209.
Takeishi, Akira, “Bridging inter- and intra-Firm Boundaries: Management of Supplier Innovement in Automobile Product Development,” Strategic Management Journal, 22, 2001, 403- 433.
Teece, D. J., “Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy,” Research Policy, 15, 1986, 285-305.
Thomas L. Baker, Penny M. Simpson, and Judy A. Siguaw, “The Impact of Suppliers’ Perceptions of Reseller Market Orientation on Key Relationship Constructs,” Journal of the Academy of Marketing Science, Vol.27, No.1, 1999, 50-57.
Thorelli, H. B., “Networks: Between Markets and Hierarchies,” Strategic Management Journal, V7, 1986, 37-51.
Tichy, Noel M., Tushman, Michael and Fombrun, Charles J.,“Social Network Analysis for Organizations,” Academy of Management Review, 4, 1979, 507-519.
Timan, S. and Wesseler, R., “The Determinants of Capital Structure Choice,” Journal of Finance, Vol.43, No.1,1988, 1- 19.
Tjosvold, D., “Making a technological innovation work: Collaboration to solve problems,” Human Relations, 43, 1990, 1117-1131.
Tjosvold, D., “Cooperative and competitive dynamics within and between organizational units,” Human Relations, 41(6), 1988, 425-436.
Tjosvold, D., “Cooperation theory and organizations,” Human Relations, 37(9), 1984, 743-767.
Tunalv, C., “Manufacturing Strategy-Plans and Business Performance,” International Journal of Operations and Production Management, 12(3), 1992.
Van de Ven, A. H.; Delbecg, A. L. and Koenig, R.,
“Determinants of Coordination Modes Within organizations,” American Sociological Review, Vol. 41, 1976, 322-338.
Wathen, S., “Manufacturing Strategy in Business Unit：An Analysis of Production Process Focus and Performance,” International Journal of Opertions and Production Management, 15, 1995, 4-13.
Watts and Hahn, C. K., ”Linking Purchasing To Corporate Competitive Strategy,” International Journal of Purchasing and Materials Management, 1992, 2-8.
Webster, F. E. Jr., “The Changing Role of Marketing in the Corporation,” Journal of Marketing, Vol.56, 1992, 1-17.
Webster, Frederick E. Jr., "Rediscovering the Marketing Concept," Business Horizons, Vol.31, May/ June 1988, 29-39.
Wheelwright, S. C. and Hayes R., “Competing through Manufacturing,” Harvard Business Review, Jan-Feb 1985, 99-109.
White, R. E., “Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation,” Strategic Management Journal, Vol.7, 1986, 217-231.
Wind, Yoram, “Marketing and the Other Business Functions,” Research in Marketing, 5, J. N. Sheth, ed., JAI Press. Inc., Greenwich, CY., 1981, 237-264.
Williams, F. P., D’Souza, D. E., Rosenfeldt, M. E. and Kassaee, M., “Manufacturing Strategy, Business Strategy and Firm Performance in a Mature Industry,” Journal of Operations Management, Vol.13, 1995, 19-33.
Wilson, David T., “Implementing Relationship Strategy,” Industrial Marketing Management, 29, 2000, 339-349 Wren, Brent M., Simpson, James T. and Panl, Chris, “Marketing Channels Relationships Among Small Business,” International Small Business Journal, 1998, 16, 4.
Whybark, D. C., “Marketing Influence on Manufacturing Practices,” International Journal of Production Economics, 1994.
Yap, C.M. and Souder, W.E., “ Factors Influencing New Product Success and Failure in Small Entrepreneurial High-Technology Electronics Firms,” Journal of Product Innovation Management, 11, 1994, 418-432.
Zahra, S. A., “Technology Strategy and Financial Performance:Examing the Moderating Role of the Firm’s Competitive Environment,” Journal of Business Venture, Vol.11, 1996, 189-219.