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研究生:陳冠羽
研究生(外文):Kuan-Yu Chen
論文名稱:策略導向、進入障礙與關係網絡連結
論文名稱(外文):The Linkage of Strategic Orientation, Entry Barriers and Guanxi-Network
指導教授:陳慧聰陳慧聰引用關係張國雄張國雄引用關係
學位類別:碩士
校院名稱:東海大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:83
中文關鍵詞:關係網絡策略導向進入障礙信任與承諾利益交易成本
外文關鍵詞:Guanxi NetworkStrategic OrientationEntry BarriersCommitment-TrustBenefitThe Transaction Cost
相關次數:
  • 被引用被引用:15
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關係(Guanxi)在中國的社會中具有重要意涵的文化特質,它蔓延在中國社會與組織活動的各個層面中。當關係導入買賣雙方之間的合作時,買賣廠商因所處之任務環境角色的差異而有不同的關係型式,且不同的關係型式也會影響廠商的利益。因此,本研究針對買方廠商運用關係的成因與結果做一探討。其中以「策略導向」、「進入障礙」與「組織間關係」作為影響關係運用之成因構面,以「公司利益」及「交易成本」來探討關係運用結果之影響。
研究對象方面,本研究以台灣上市櫃之傳統產業與高科技產業為研究母體,分層隨機抽出350家樣本,實際寄出339份問卷,有效回收問卷60份,有效回收率達17.1%。研究方法方面,採用因素分析、相關分析與迴歸分析進行研究假設之驗證。經過實證結果後可得到以下結論:
1. 採取技術導向之買方廠商傾向與主要供應商建立情感性關係;採取市場導向之買方廠商傾向與主要供應商建立工具性關係。
2. 面對產品差異化障礙之買方廠商傾向與主要供應商建立情感性關係及工具性關係。
3. 買方廠商面對轉換成本障礙時,會較不傾向與主要供應商建立情感性關係。
4. 買方廠商與主要供應商的信任與承諾程度愈高時,皆會傾向與主要供應商建立情感性關係與工具性關係。
5. 買方廠商與主要供應商建立情感性關係或工具性關係之後,皆可獲得組織利益。
6. 買方廠商與主要供應商建立情感性關係後,分別可降低環境不確定性與行為不確定性。
In Chinese society, guanxi is a cultural characteristic that has important implications. It has been pervasive in every aspect of Chinese social and organizational activities. As guanxi between cooperation of Buyers and Sellers, Buyers and Sellers will utilize the different guanxi base on respective position of the task environment, and different guanxi will affect the benefits of firms. Therefore, this study is about the antecedent and consequence of utilization of guanxi. In this study, the antecedent includes strategic orientation, entry barriers and interorganizational relationship. The consequence includes firm benefit and transaction cost.
The research sample includes the high-tech corporations and the traditional corporations in Taiwan. In this study, 339 questionnaires were sent. 17.1% of all questionnaires were returned. In research method, this study used factor analysis, Pearson correlation analysis and linear regression analysis to test the hypothesis. The following are the primary conclusions:
1. The buyer that adopts technological orientation will tend to utilize expressive ties with the primary supplier. The buyer that adopts market orientation will tend to utilize instrumental ties with the primary supplier.
2. The buyer that faces the product differentiation will tend to utilize expressive ties and instrumental ties with the primary supplier.
3. The buyer that faces the switching cost will not tend to utilize expressive ties with the primary supplier.
4. The buyer that has strong level of trust and commitment on their primary supplier will tend to utilize expressive ties and instrumental ties all with the primary supplier.
5. The buyer can acquire the organizational benefit if the buyer utilizes the expressive ties and instrumental ties with the primary supplier.
6. The buyer can decrease the behavior uncertainty and environment uncertainty if the buyer utilizes the expressive ties.
第一章 緒論………………………………………………………….….1
第一節 研究背景………………………………………………………..1
第二節 研究動機…………………………..………………………..1
第三節 研究目的……………………………………………………..3
第二章 文獻探討………………………………………………….….4
第一節 關係網絡……………………………………………………..4
第二節 廠商的策略導向…………………………………………….10
第三節 進入障礙之類型…………………...………………………12
第四節 組織間的信任與關係承諾……………………………….…14
第五節 建立關係網絡所獲得之資源利益…………………….……19
第六節 關係網絡與交易成本………………….……………………23
第三章 研究設計………………………………………………….…28
第一節 觀念性架構……….…………………………………………28
第二節 研究假設……………………………….……………………29
第三節 研究問卷設計………………….……………………………37
第四節 研究變數衡量………………………………………….……39
第四章 研究結果………….…………………………………………44
第一節 樣本資料分析……………………………….………………44
第二節 因素分析與信度分析………………………………….……47
第三節 Pearson相關分析…….………………………….………..53
第四節 多元迴歸分析……………….………………………………55
第五節 研究假設檢定………………………………………….……59
第五章 結論與建議…….…………………………………….…...63
第一節 研究結論….…………………………………………………63
第二節 研究貢獻……………………….……………………………70
第三節 研究限制…………………………………………….………73
第四節 研究建議…………………………………………….………74
參考文獻………………………………………………………….…….75
附錄一--問卷內容…………………………………………………....80
中文部分
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2. 林董祥(2000),〝影響供應鏈夥伴關係相關因素之研究─以半導體供應鏈為例〞,國立中央大學資訊管理研究所碩士論文。
3. 吳思華(1994),《策略九說─策略思考的本質》,台北:臉譜文化,pp.103-123。
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5. 黃麗華(2000),〝國內資訊電子廠商核心能力、成長策略與經營績效之研究〞,中國文化大學國際企業管理研究所碩士論文。
6. 陳介玄(1994),《協力網絡與生活結構─台灣中小企業的社會經濟分析》,聯經出版事業公司。
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