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研究生:林春傑
研究生(外文):Chun Chieh Lin
論文名稱:環境不確定性對於新產品發展流程的影響
論文名稱(外文):The effect of environment uncertainty on new product development
指導教授:張道釗張道釗引用關係
指導教授(外文):Dau-Chao Chang
學位類別:碩士
校院名稱:東海大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2002
畢業學年度:90
語文別:中文
論文頁數:115
中文關鍵詞:環境不確定性新產品發展
外文關鍵詞:Environment uncertaintyNew product development
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今日的全球經濟,有很大的一部份是依靠科技性的創新所驅動。即使是一般人所認為的傳統產業,都無法免於科技發展所帶來的改變。而投入相當多資源於研究發展上的高科技產業,其所面對的環境、產業之變化更是劇烈。其中,新產品發展更是許多企業獲取競爭力的焦點所在,因為只有維持不斷且良好的新產品發展績效,才能使企業創造利潤。
但是,因為環境的快速變化,使得企業面臨的不確定性與風險也不斷地增加,所以,了解不確定性對於新產品發展所造成的影響,對於企業而言極為重要。由於,過去探討環境不確定性對於新產品發展的影響之研究,主要基於新產品發展專案的決策層級為主,對於不確定性在專案層級所造成的影響,並沒有比較完整、清楚解釋。因此,本研究從專案層級的觀點,探討環境不確定性對於新產品發展流程的影響,同時將認知的科技不確定性與認知的市場不確定性納入研究之中,以期能夠探討新產品發展流程中的關鍵因素對於新產品發展專案結果的關係,以及認知的科技及市場不確定性對於新產品發展流程的影響。
A huge parts of world’s economy nowadays were depended on the motivation of technological creation. Even in traditional industry, it cannot resist changes from technological development. Hi-Tech industry which most businesses invest a lot of research resources, the environmental and industrial changes they face are more intense. Among the total, NPD is the focus for most firms to gain competition, because maintain perfect and continue performance of NPD is the only way for business to create profits.
Because of the change in environment rapidly, however, the risks and uncertainties which business faced are increasing. Therefore, to understand the influence of uncertainty on NPD is very important. Past researches about the influence of NPD on environmental uncertainties based on the decide level of NPD project. On the opposite side, these researches didn’t have complete and clear explain about the influence which result from uncertainties on decide level. Thus, from the viewpoint of project level, we discuss the influence of uncertainty on NPD process in this research. We consider PTU and PMU these two factors in the research. We eager to find the relationship between key factors and NPD project’s result in NPD process, and the influence about perceived technological and market uncertainties on NPD process.
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 1
第三節 研究程序 3
第四節 研究架構 5
第五節 論文架構 6
第六節 專有名詞解釋與中英對照 6
第二章 文獻探討 10
第一節 新產品發展 10
第二節 新產品發展專案績效 16
第三節 環境不確定性 17
第三章 研究設計 26
第一節 研究架構 26
第二節 研究變數的操作型定義 27
第三節 研究假設 28
第四節 研究設計 33
第五節 資料分析方法 37
第四章 資料分析 39
第一節 樣本資料整理 39
第二節 因素分析 44
第三節 跨功能整合、資源與技能綜效、新產品發展過程熟練度、專案結果之間的關係 49
第四節 科技不確定性之干擾效果檢定 58
第五節 市場不確定性之干擾效果檢定 62
第六節 人員訪談的資料分析 66
第七節 分析結果與假設驗證 69
第五章 結論與建議 74
第一節 研究結論 74
第二節 研究貢獻與建議 77
第三節 研究限制與未來研究方向 77
參考文獻 79
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