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研究生:劉丁榮
研究生(外文):Liu, Ting-Jung
論文名稱:新產品研發管理對研發績效影響之研究
論文名稱(外文):On Managing New Product Development and Its Impact on R&D Performance
指導教授:俞洪亮俞洪亮引用關係
指導教授(外文):Yu, Hung-Liang
學位類別:碩士
校院名稱:銘傳大學
系所名稱:管理科學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:70
中文關鍵詞:新產品研發研發績效迴歸分析
外文關鍵詞:new product developmentR&D performanceregression analysis
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近年來由於科技發展加快,市場變化快速,產品生命週期縮短等情況下,現今台灣高科技產業作業的策略制定已由代工趨向研發模式,企業必須不斷地增進產品研發能力,生產客製化的產品方能避免被新經濟市場淘汰之命運,故近年來企業對於產品研發相關支援之需求大增,而多數企業現今亦同時面臨體制轉型的階段。為因應企業體制的轉變,在成本與效益的考量下,企業必須要以更有效率的研發管理方式來解決公司內外技術取得與研發新產品等問題。本研究目的在於探討進行新產品研發時,影響研發能力與研發績效之關鍵要素,並建立新產品研發關係下企業新產品研發管理、廠商研發能力與研發作業成效之關聯性架構,期能做為企業建構新產品研發關係及成效考核之評量依據。
本研究以資訊業與軟體業作為研究對象,在回收的118份有效問卷中利用迴歸分析的方法進行實證研究。研究發現在研發管理階層所採行之控制行為對企業研發能力是以研發團隊基礎報酬控制、研發團隊策略控制、管理階層執行涉入控制以及管理階層目標涉入控制均能具有顯著性影響。在企業研發能力方面,研發技術能力與研發整合能力對於研發績效均具有顯著性正向影響。本研究之結果對供應鏈中企業研發管理對研發績效之影響提供了較深入的探索。
The rapid changes in market demands have led to increasingly complex product features and much shorter product life cycles. Companies competing in this fierce environment have to advance their research and development (R&D) capabilities in new or improved products, sometimes highly customized for their customers, in order to survive or compete for orders. Many companies in Taiwan are now shifting their focus from manufacturing to new product development for higher profits and better market positions. It is of critical importance for these companies to effectively manage their R&D sections, both in terms of costs and efficiency, to increase abilities in areas such as acquiring related technologies and fast productization. This study is exploratory in nature, tying to identify the management behaviors that have the greatest effects on the R&D capabilities, and how these behaviors impact on the R&D performance of the companies.
This thesis first identifies the management control behaviors in the R&D department, and then uses survey questionnaires for testing the framework. The subjects for this survey were the managers of the R&D departments in the information hardware and software industries. The responses were analyzed using regression models. The results show that management controls in award and strategic goal settings, as well as involvements in execution and objective setting were highly significant in affecting R&D capabilities, which also influence the R&D performance measures.
目 錄
頁次
中文摘要…………………………………………………………………Ⅰ
英文摘要…………………………………………………………………Ⅱ
目錄………………………………………………………………………Ⅲ
圖目錄……………………………………………………………………Ⅴ
表目錄……………………………….……………………….…………Ⅵ
第一章 緒論………………………………………………..……………1
1.1 研究背景……………………………………………………………1
1.1.1 供應鏈管理趨勢…………………………………………………1
1.1.2 台灣發展設計研發的背景………………………………………4
1.1.3 我國研發體系之現況……………………………………………5
1.2 研究動機……………………………………………………………6
1.3 研究目的……………………………………………………………6
1.4 研究問題……………………………………………………………7
1.5 研究步驟……………………………………………………………7
第二章 文獻探討…………………………………………..……………9
2.1 新產品研發管理……………………………………………………9
2.2 廠商研發力…………………………………………...…………13
2.2.1 廠商能力定義…………………………………………….13 2.2.2 廠商研發能力……………………………………….....13
2.3 新產品研發績效評估..……..……………….…………………18
第三章 研究方法………………………………….…………………..28
3.1 研究架構………………………..……………………………….28
3.2 研究要素之操作性定義與衡量..……………………………….29
3.2.1 新產品研發管理..………………………….…………..29 3.2.2 廠商研發能力………..…….…………………………..30 3.2.3 新產品研發績效評估..……..………………………….31
3.3 問卷設計……………..………………………………………….32
3.4 問卷調查研究對象…..………………………………………….34
3.5 研究方法..………..….…………………………………………35
第四章 資料分析與結果…………….………………………………..36
4.1 描述性統計析……………………………………………….36 4.1.1 問卷回收情形……………..…………………………...36 4.1.2 樣本基本資料分析…..……..………………………….36
4.2 效度檢測…..……………………………………………….39 4.2.1 內容效度..……………………………………………...39 4.2.2 建構效度..……………..……………………………….39
4.3 因數分析..……………………………………………………….40
4.4 信度檢測………..……………………………………………….46
4.5 研究假說……..………………………………………………….46
4.6 迴歸分析..……………………………………………………….49
第五章 結論與建議..………………………………………………….60
5.1 研究結論………………………..…………………………….…60
5.2 管理上的意涵………..……………………………………….…62
5.3 研究限制…..………………………………………………….…63
5.4 後續研究建議…..……………………………………………….64
參考文獻…………………………………………………..……………65
附錄一 研究問卷..………………………………………….…………69
圖目錄
頁次
圖1-1 供應鏈發展未來趨勢……………………………………………2
圖1-2 研究步驟圖………………………………………………………8
圖2-1 研發管理行為架構圖……………………………………………10
圖2-2 IRON模式…………………………………………………………23
圖2-3 IRCE模式…………………………………………………………24
圖2-4 IROT模式…………………………………………………………25
圖3-1 本研究觀念性架構………………………………………………29
圖4-1 修正後研究模型…………………………………………………45
圖4-2 驗證後研究模型…………………………………………………54
表目錄
頁次
表1-1 採行供應鏈管理利益……………………………………………2
表1-2 全球不同區域的SCM市場規模預估…………………………….3
表1-3 全球不同區域的SCM市場成長率預估………………………….3
表1-4 1999年-2003年台灣ERP、SCM、CRM市場營收預估……………4
表2-1 新產品研發管理參考文獻………….……………………….…12
表2-2 研發能力要項構面………………………………………. ……16
表2-3 研發能力要項構面………………………………………. ……17
表2-4 研發績效評估指標………………………………………. ……26
表3-1 研究變項與研究題目……………………………………. ……33
表4-1 問卷回收情形表……………………………….………… ……36
表4-2 回收問卷廠商研發型態定義表………………………… ……36
表4-3 回收問卷廠商研發型態統計表…………………………. ……37
表4-4 各研究項目之描述性統計分析………….……………… ……37
表4-5 項目分數與總分相關分析表………………….………… ……39
表4-6 新產品研發管理因素分析因素負荷量表………………. ……41
表4-7 研發能力因素分析因素負荷量…………………………. ……42
表4-8 新產品研發績效因素分析因素負荷量表………………. ……42
表4-9 修正後研究組成題項……………………………………. ……43
表4-10 信度檢測…………………………………………………. ……46
表4-11 總樣本迴歸分析彙整……………………………………. ……51
表4-12 總樣本迴歸分析彙整……………………………………. ……51
表4-13 研究假說檢定……………………………………………. ……53
表4-14 產業別比較迴歸分析彙整………………………………. ……55
表4-15 產業別比較迴歸分析彙整………………………………. ……55
表4-16 迴歸分析顯著影響性關表………………………………. ……58
一、 英文部分
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4.Besanko, D., Dranove, D. and Shanley, M., “Evidence on Entry and Exit,” The Economic of Strategy, Vol. 7, 1996, pp. 327-328.
5.Brown, S. L. and Eisenhardt, K. M., “The Art of Continuous Change: Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations,” Administrative Science Quarterly, Vol. 42, 1997, pp. 1-34.
6.Bart, C. K., “Controlling New Products: A Contingency Approach,” Journal of Technology Management, Vol. 18, 1999, pp. 395-413
7.Joseph M. Bonner, Orville C. Walker, Jr. and Robert, W. R., “Upper Management Control of New Product Development Projects and Projects Performance,” The Journal of Product Innovation Management, Vol. 19, 2002, pp. 233-245.
8.Cooper, R. G. and Kleinschmidt, E. J., “New Product: Whatseparates Winners from Loserss,” Journal of Product Innovation Management, Vol. 4, 1987, pp. 169-184.
9.Clark, K. and Fujimoto, T., “Lead Time in Automobile Product Development Explaining the Japanese Advantage,” Journal of Engineering and Technology Management, Vol. 6, No. 1, 1989, pp. 25-58.
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二、中文部分
1.呂鴻德,「技術策略功能互動與新產品績效關係之研究─資訊電子業成長階段之模式」,台灣大學商學院未出版博士論文,民國81年。
2.黃榮華,「合作策略相關因素之研究─以策略性服務業為例」,文化大學國際企業管理研究所未出版碩士論文,民國84年。
3.林志豪,「產業環境、廠商能力對策略聯盟特性與績效關係之研究-以我國汽車零組件廠商為例」,銘傳大學國際企業管理研究所未出版碩士論文,民國87年。
4.鍾志明,「新產品發展過程之資源配置與績效之關係─以國內製造業為例」,國立政治大學企業管理研究所未出版博士論文,民國88年。
5.邱皇志,「研發管理活動、研發彈性能力與事業績效關係之研究-以台灣高科技產業為例」,銘傳大學國際企業管理研究所未出版碩士論文,民國88年。
6.林治廷,「科技研究發展專案的連續多期效率評估」,交通大學工業工程與管理研究所未出版碩士論文,民國88年。
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