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研究生:卓宜鋒
研究生(外文):Yi-Feng Chuo
論文名稱:可維修產品最適保固決策模式之研究
指導教授:黃宇翔黃宇翔引用關係
指導教授(外文):Yeu-Shiang Huang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:工業管理科學系碩博士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:47
中文關鍵詞:非齊次卜瓦松過程保固政策決策分析
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隨著市場競爭愈來愈激烈與產品功能日新月異,保固逐漸扮演著一個重要的角色,不僅能保障消費者與廠商的權益,對廠商而言,保固也是一個不可忽視的行銷手段,因為一個附有較佳保固政策的產品對消費者而言代表著此產品的品質較佳,因而使該產品的需求量增加,收入也跟著增加,但同時也會導致廠商必須負擔額外的保固成本,因此如何選擇一個最適的保固政策使廠商的收益能最大化就是本論文所要探討重點所在。本研究中主要設定在產品為可維修且其回廠檢修頻率服從非齊次卜瓦松過程(non-homogeneous Poisson process)之假設下來估計產品的保固成本,並考量不同保固政策對產品收入所產生的影響,藉由決策分析模式的幫助以求得最適保固政策使廠商的利潤達到最大。
摘要…………………………………………………………I
目錄…………………………………………………………II
表目錄………………………………………………………IV
圖目…………………………………………………………V
第一章、緒論………………………………………………1
第一節、研究背景………………………………1
第二節、研究動機………………………………2
第三節、研究目的………………………………3
第二章、文獻探討…………………………………………4
第一節、保固相關之文獻………………………4
一、內涵式與外涵式保固……………4
二、保固的功用………………………5
三、保固政策…………………………6
四、保固之相關分析…………………9
第二節、非齊次卜瓦松過程……………………12
第三節、決策分析………………………………15
第三章、研究方法…………………………………………19
第一節、問題描述………………………………19
第二節、研究架構………………………………24
第三節、最適保固決策模式之構建……………27
一、最適保固決策模式…………………………27
二、事前分析與事後分析………………………29
三、事後分析之前置分析………………………31
四、自然共軛事前分析之應用…………………33
第四章、應用分析…………………………………………36
第一節、實例描述與參數設定…………………36
第二節、模式分析過程及結果…………………38
一、事前分析…………………………38
二、事後分析之前置分析……………39
三、事後分析…………………………41
第三節、討論……………………………………43
第五章、結論與建議………………………………………45
第一節、研究貢獻………………………………45
第二節、相關研究假設限制……………………45
第三節、未來研究之建議………………………46
參考文獻……………………………………………………48
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