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研究生:黃彥智
研究生(外文):Yen-Chin Huang
論文名稱:國際採購策略與國際採購障礙對市場績效之影響─以國際運動用品市場為例
論文名稱(外文):The Effect of Global Sourcing Strategies and International Purchasing Barriers on Market Performance
指導教授:蔡明田蔡明田引用關係
指導教授(外文):Ming-Tien Tsai
學位類別:碩士
校院名稱:國立成功大學
系所名稱:企業管理學系碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:92
中文關鍵詞:全球採購採購關鍵因素國際採購障礙國際採購策略市場績效
外文關鍵詞:global sourcingmarket performancesourcing key factorsinternational purchasing barriersglobal sourcing strategy
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本研究架構可分為三部分探討,第一部分探討「國際採購策略」與「採購關鍵因素」對市場績效的影響;第二部分則衡量「國際採購障礙」對「國際採購策略」與市場績效關係的干擾效果;第三部分為「企業特性」在「國際採購障礙」認知上的差異分析。
研究變數資料的取得採郵寄與傳真的方式,以美加、歐洲、亞洲與澳洲等地的國外運動用品企業為主要研究對象,共寄出300份問卷(共55家),回卷有效樣本數為147份,有效回卷率49%。問卷資料經由初步統計分析歸納運算出各變數值,接著,分別運用單迴歸分析、層級迴歸分析、多元迴歸分析以及ANOVA 分析探討各變數間的關係。
研究結果顯示:(1)「國內採購策略」對策略與財務績效有負向影響;「多國採購策略」對策略與財務績效有正向影響;「全球整合採購策略」對財務績效有正向影響。(2)當「政府限制」障礙增加,則「多國採購策略」對策略與財務績效的影響會增加;「資源限制」障礙增加,則「全球整合採購策略」對財務績效的影響會降低;「外國環境挑戰」障礙增加,「全球整合採購策略」對財務績效的正面影響會增加。(3)「競爭力導向」因素對策略績效有正向影響;「全球化導向」因素對財務績效有正向影響;(4)企業對「國際採購障礙」程度的認知會因「企業規模」與「國際化程度」的不同而有所差異。
本研究的主要貢獻在於─探討完成品的國際採購行為,並嘗試加入「採購關鍵因素」與「國際採購障礙」兩個變數來解釋「國際採購策略」對市場績效的影響。此外,研究中也驗證了,先前學者在影響國際採購障礙認知關鍵的論點。
The content of this research can be divided into three parts. In the first part, we investigate the effects of both “global sourcing strategy” and “sourcing key factors” on “market performance”. Then, in the second part, we try to examine the moderating effects of “international purchasing barriers” on the relationship between “international sourcing strategy” and “market performance”. Finally,the third part is the difference analysis in perception of “international purchasing barriers” based upon “corporate characters”.
We got the data by mailing and faxing questionnaires to foreign companies in North American,Europe,Asia and Australian.300 questionnaires had been mailed, and 147 usable responses were obtained. Through the regression analysis, hierarchical regression, ANOVA analysis, the empirical study shows that (1) “domestic sourcing strategy ”has negative impact on its strategic and financial performance, but “multinational sourcing strategy ”has positive impact on them, and “global integrated sourcing strategy ” has positive impact on its financial performance, (2)the “strategic and financial performance” advantages of “multinational sourcing strategy ”over other strategies with increased “government impediment”, the “financial performance” disadvantages of “global integrated sourcing strategy ”over other strategies with increased “resource limits”, the “financial performance” advantages of “global integrated sourcing strategy ”over other strategies with increased “external environment challenges”. (3) “competitiveness-oriented factors” positively affects strategic performance ; “globalization-oriented factors” positively affects financial performance (4)the types and degrees of barriers associated with international sourcing are different in terms of “firm size” and “degree of internationalization”.
The main contribution of this study is that, first, we provide a sound conceptual base for investigating international purchasing behaviors of finished goods. Secondly, we proposed two variables, “sourcing key factors”and “international purchasing barriers” to explain the effects of “international sourcing strategy” on “market performance”.Besides,the result also provide evidence which shows that previous scholars’ points in perceived crucial factors of affecting international purchasing barriers.
第一章 緒論 -------------------------------------------------------------- 1
第一節 研究背景與動機----------------------------------------------------- 1
第二節 研究問題與目的----------------------------------------------------- 3
第三節 研究流程----------------------------------------------------------- 4
第四節 章節架構----------------------------------------------------------- 5
第二章 文獻探討 ---------------------------------------------------------- 6
第一節 國際採購策略------------------------------------------------------- 6
一、國際採購之定義--------------------------------------------------------- 6
二、國際採購策略類型------------------------------------------------------- 6
第二節 採購關鍵因素------------------------------------------------------- 16
一、採購關鍵因素之意涵----------------------------------------------------- 16
二、採購關鍵因素之研究----------------------------------------------------- 16
三、採購關鍵因素與績效之關聯----------------------------------------------- 22
第三節 國際採購障礙------------------------------------------------------- 24
一、國際採購障礙類型------------------------------------------------------- 24
二、企業特性與國際採購障礙之關聯------------------------------------------- 27
第四節 國際採購績效------------------------------------------------------- 31
一、績效之意涵與指標------------------------------------------------------- 31
二、國際採購與市場績效之關聯----------------------------------------------- 33
第三章 研究方法----------------------------------------------------------- 35
第一節 研究架構----------------------------------------------------------- 35
第二節 研究變項之操作性定義----------------------------------------------- 36
第三節 研究假設----------------------------------------------------------- 39
第四節 問卷設計----------------------------------------------------------- 42
第五節 抽樣方法----------------------------------------------------------- 46
第六節 資料分析方法------------------------------------------------------- 47
第四章 實證分析 ---------------------------------------------------------- 50
第一節 樣本基本資料分析--------------------------------------------------- 50
一、企業特性--------------------------------------------------------------- 50
二、研究構面統計資料分析--------------------------------------------------- 52
第二節 各研究構面之因素分析及信度檢定------------------------------------- 54
一、採購主要關鍵因素之因素分析--------------------------------------------- 55
二、國際採購障礙之因素分析------------------------------------------------- 55
三、市場績效之因素分析----------------------------------------------------- 56
第三節 國際採購策略與市場績效之關係--------------------------------------- 57
第四節 國際採購障礙對國際採購策略與市場績效之干擾效果--------------------- 58
一、國際採購障礙對國際採購策略與策略績效之干擾效果------------------------- 59
二、國際採購障礙對國際採購策略與策略績效之干擾效果------------------------- 60
第五節 採購關鍵因素與市場績效之關係--------------------------------------- 64
第六節 不同企業特性在國際採購障礙上之差異--------------------------------- 66
一、不同企業規模在國際採購障礙上之差異------------------------------------- 66
二、不同國際化涉入程度在國際採購障礙上之差異------------------------------- 68
第五章 結論與建議 -------------------------------------------------------- 71
第一節 研究結論----------------------------------------------------------- 71
第二節 研究貢獻與研究限制------------------------------------------------- 76
一、研究貢獻--------------------------------------------------------------- 76
二、研究限制--------------------------------------------------------------- 77
第三節 研究建議----------------------------------------------------------- 78
一、對實務界之建議--------------------------------------------------------- 78
二、對後續研究者之建議----------------------------------------------------- 79
參考文獻 ------------------------------------------------------------------ 81
附錄:研究問卷------------------------------------------------------------- 88
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