臺灣博碩士論文加值系統

　　國內企業面臨經營結構的大轉變，因應市場競爭與激烈挑戰，企業應思考如何有效運用外在多元性資源，以獲取生存與競爭的利益；隨著第三者專業物流公司的堀起，國內企業之間得以全方位的思維與協同合作方式，為供應鏈中的各企業夥伴降低物流成本、增加整體利潤，使企業專注於其核心專長。

　　本研究以台灣消費品流通市場企業為實證研究對象，採用郵寄問卷，並將調查資料以敘述統計、卡方檢定、集群分析及區別分析之統計方法進行資料分析，目的在於了解台灣消費品流通市場企業物流委外之情形與委外決策因素，並建立物流委外決策模式。

　　本研究實證結果歸納如下：

1. 在產品搬運、運輸、配送方面是所有委外活動中使用度最高的，消費品流通市場服務業在整體物流管理，有逐漸朝向委外之趨勢。

2. 企業經營行業別、企業經營歷史對物流委外決策因素的重視程度部分達顯著差異；企業經營規模、物流配撥複雜程度對物流委外決策因素的重視程度無顯著差異。

3. 物流委外決策因素中，在成本計價因素構面，較注重資本投資及物流營運成本的總投資營運成本；從專業技術考量方面而言，重視供應鏈流程的控制能力；在資訊管理因素構面，對訂單系統處理能力重視程度最高。

4. 經由有效的區別變數，建立區別函數分類，並可將各消費品企業廠商模式取向之新觀察值，代入各群的分類函數公式中計算，尋求最適當之物流委外評選預測模式。

　Most of the domestic corporations have being faced the large stress on the construction reforming to cope with the hard marketing competition and challenges. The corporations should think over how to utilize the diversified resource from outside effectively to strive for survival and acquiring the competitive advantages. According to the rising of the third party logistics abruptly, it has provided the totally different way of thinking for corporations to seek the new direction to cooperate and to coordinate the various partners among the supply chain, not only to lowering the logistics cost for the growing on total profit, but also remind of corporations cultivating the best core competence themselves efficiently.

　The purpose of the thesis is to research the companies who specialized in logistics field of consumer goods in Taiwan market, by using of descriptive statistics, Chi-square test, cluster analysis and discriminant analysis to analyze the “accepted” samples collection from mailing questionnaire to learn about the ration and influence factors on strategy making by corporations, in order to establish the strategy making model.

　According to the experimental results, the main results of the research could be summarized as follows:

1. The top utilization activity by outsourcing is for products carrying, delivery and distribution. The tendency of the logistics management in the Service Industry is toward to outsourcing gradually.

2. The various operation fields and its history are the important factors with obvious discrepancy to influence the businesses decision making if the logistics outsourcing. As for the scale of business and complexity of logistics distribution are the less important factors with non-obvious discrepancy.

3. The factors for the businesses to evaluate if the logistical outsourcing would be divided into the various factors scores. In the Cost Evaluation score, the corporations would pay more attention on total operation cost which both of capital investment and logistical operation cost, in Professional and Technical score, the first priority would be the flow control capability on supply chain, in Information Management score, the most important factor is the ordering management system.

4. According to the identified definition of discrimination variance, it easy to clarify the important of the top obvious discrimination factor. By using the factors to assist us understanding the model be subject to the related figure for the consumer goods businesses on strategy making easily, proceed the calculation of formulation into various cluster to seek for the most proper model to evaluate the best third party.

第一章　緒論 1
　　第一節　研究背景與動機 1
　　第二節　研究範圍與目的 2
　　第三節　研究限制 4
　　第四節　研究流程 5

第二章　物流委外相關文獻之探討 6
　　第一節　物流之定義 6
　　第二節　物流活動 7
　　第三節　專業物流公司 10
　　第四節　物流委外 13

第三章　研究方法 24
　　第一節　研究架構 24
　　第二節　研究變數之操作性定義 24
　　第三節　研究假設 26
　　第四節　問卷設計 26
　　第五節　調查設計與方法 28
　　第六節　資料分析方法 29

第四章　資料分析與討論 34
　　第一節　信效度分析 34
　　第二節　樣本分佈情形分析 36
　　第三節　交叉分析 47
　　第四節　因素分析 55
　　第五節　集群分析與訴求區隔 63
　　第六節　區別分析 69

第五章　結論與建議 76
　　第一節　結論 76
　　第二節　建議 80
　　第三節　研究限制 82

參考文獻 83

一、中文部份
1.天下雜誌股份有限公司（2002），“天下雜誌1000大特刊”。

2.中華民國物流協會（2001），物流新世紀-2001特輯，p.108。

3.方世榮（1999），行銷學原理（第八版），東華書局。

4.吳育東（1999），“多變量統計方法應用於行動電話消費者購買行為與滿意度之研究”，國立成功大學統計學研究所。

5.吳思華（2000），策略九說，臉譜書局。

6.吳統雄（1990），電話調查：理論與方法（第二版），聯經出版社。

7.吳進榮（2002），“物流資訊發展新趨勢”，中華民國物流協會，物流新世紀-2002特輯， p.130。

8.吳萬益、林清河（2000），企業研究方法，華泰文化事業公司。

9.李詩琦（2000），“統計方法應用於銀行顧客滿意度模式之研究”，國立成功大學統計學研究所。

10.林正章（2002），“國外專業物流公司（3PL）的發展現況及對台灣業者的啟示”，中華民國物流協會，物流新世紀-2002特輯， p.70。

11.陳順宇（1998），多變量分析，華泰文化事業公司。

12.郭文濱（2000），“物流活動外包程度與物流外包考慮因素之研究”，國立中山大學企業管理研究所。

13.張有恆（1998），物流管理，華泰文化事業公司。

14.張志光（1999），“國內物流中心的內部績效評估”，國立成功大學工業管理研究所。

15.張福榮（2000），物流管理，五南圖書出版公司。

16.經濟部商業司（1996），物流經營管理實務。

17.謝欣穎（1999），“從專業物流公司經營現況分析國內物流產業之發展趨勢”，國立交通大學運輸工程與管理學系研究所。

18.鍾榮欽（2001），“善用物流策略提升台商在大陸的競爭優勢”，中華民國物流協會，物流新世紀-2001特輯，p.106。

19.蘇雄義（2000），物流與運籌管理，華泰文化事業公司。


二、英文部份
1.Afifi, A. A., Clark, Virginia,（1990）, Computer Multivariate Analysis, New York, Van Nostrand Reinhold, p.312.

2.Bowersox, Donald J., and Closs, David J.（1996）, Logistical Management, McGraw-Hill.

3.Boyson, S., Corsi, T., Dresner, M., and Rabinovich, E.（1999）, “Managing effective third party logistics relationship: What does it taken? ”, Journal of Business Logistics, Vol.20, Issue 1, pp.73-100.

4.Cashman, Mary Ann R.（1998）, “Resources”, Financial Executive, pp. 53-54.

5.Chase, Robert,（1998）, “Map your route to outsourcing success”, Transportation ＆Distribution, Vol. 39, Issue 12, pp.69-72.

6.Coleman, Peter V.（2000）, “B2B e-Commerce e-Logistics：The back office of the new economy”, Banc of America Securities, p.4.

7.Cooke, James A.（2001）, “From 3PL to 3PI”, Logistics Management & Distribution Report, Vol. 40, No4, pp. 42-47.

8.Copacino, WC.（1997）, Supply Chain Management, The St. Lucie Press.

9.Coyle, J.J., Bardi,E.J., and Langeley, C.J.（1996）, The Management of Business Logistics, Sixth Edition.

10.Kleijne, Paul,（2001）, “Supply Chain Management：Battling the Slowdown”, Area Development, pp. 20-23.

11.Lambert, Douglas M., Emmelhainz, Margaret A., and Gardner, John T. （1999）, “Building successful logistics partnerships”, Journal of Business Logistics, Vol.20, Issue 1, pp. 165-181.

12.Lambert, Douglas M., Stock, James R., and Ellram, Lisa M.（1998）, Fundamentals of Logistics Management, Irwin/McGraw-Hill.

13.Lieb, Robert,（2001）, “ Study finds outsourcing still on the growth track”, Logistics Management & Distribution Report, Vol.40, No11, pp. 20-23.

14.McGinnis, Michael A., Kochunny, C.M., and Ackerman, Kenneth B.（1995）, “Third Party Logistics Choice”, The International Journal of Logistics Management, Vol. 6, No.2, pp. 93-102.

15.Menon, Mohan K., McGinnis, Michael A., and Ackerman, Kenneth B.（1998）, “Selection criteria for providers of third-party logistics services: An exploratory study”, Journal of Business Logistics, Vol.19, Issue 1, pp.121-137.

16.Murphy, Paul R., and Poist, Richard F.（2000）, “Third-party logistics: Some user versus provider perspectives”, Journal of Business Logistics, Vol. 21, Issue 1, pp. 121-133.

17.Rao, Kant, and Young, Richard R.（1994）, “Global supply chains: Factors influencing outsourcing of logistics functions”, International Journal of Physical Distribution & Logistics Management; Bradford, Vol. 24, No.6, pp. 11-19.

18.van der Veeken, Danielle J.M., and Rutten, Werner G. M. M.（1998）, “Logistics service management: Opportunities for differentiation”, International Journal of Logistics Management, Vol.9, No.2, pp. 91-98.

19.Wagner, William B., and Frankel, Robert,（2000）, “The convergent carrier: A critical factor in supply chain compression”, International Journal of Logistics Management, Vol. 11, No.1, pp. 99-110.