臺灣博碩士論文加值系統

科技文明的演變改變了人類的社會與生活，環境的劇烈變動使得企業過往的成功模式將無法適應迅速變化的外在環境。企業唯有迅速並持續地因應環境變遷來改變自己所具有的獨特競爭優勢，才能在眾多競爭者中脫穎而出，繼續保有領先的優勢。關於競爭優勢的主要來源，策略學界提出了許多不同的看法，而最新的理論為David J. Teece et al.（1994, 1997）所提出的動態能力理論，主張以程序、位置、路徑等三個構面來分析企業應如何對環境的變化做出適當的回應動作，才能以有價值、稀有的、無法替代且不能仿製的資源，來維持競爭地位。
本研究以國內歷史最悠久的裕隆汽車為研究主體，以個案研究的方式從裕隆汽車的發展沿革，並佐以近年來成為企業發展主體的海外投資策略相關資料，企圖以動態能力的理論來驗證裕隆汽車的發展過程中，因為能夠適當的因應市場環境的改變而得以在高度競爭的環境中持續維持領先地位，並且在海外投資進入新市場時，順利的將過去有效的策略模式轉化以配合投資目標地時空環境，而得以成功在新市場打下良好的基礎，更進一步尋求發展。

目 錄
第一章 緒論 1
第一節 研究動機與背景 1
第二節 研究問題與目的 4
第三節 研究流程 4
第二章 文獻探討 5
第一節 策略理論之發展 5
第二節 動態能力的啟發 10
第三節 企業海外投資之相關研究 21
第四節 在中國大陸的海外投資 39
第三章 研究方法 43
第一節 概念性架構 43
第二節 個案分析法 46
第三節 研究設計 50
第四章 個案彙整 55
第一節 個案選擇 55
第二節 發展沿革 56
第三節 企業的三階段再造 58
第四節 2003年企業分割 70
第五章 分析與探討 75
第一節 環境變化，策略變革與動態能力 75
第二節 與程序構面有關之海外投資策略 84
第三節 與位置構面有關之海外投資策略 86
第四節 與路徑構面有關之海外投資策略 96
第六章 結論與未來研究建議 102
第一節 裕隆的發展成果 102
第二節 研究限制 103
第三節 未來研究建議 104
參考文獻 106
中文文獻 106
英文文獻 108
附錄 115

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