臺灣博碩士論文加值系統

中文摘要
近年來，代工製造的經營模式的確提升台灣資訊電子廠商的競爭力(陳振祥，李吉仁，1997)。對代工廠商而言，透過跨國合作的學習機會，得以提升研發技術與整體運作能力，而國外委託廠商也能將企業資源充分投入於本身核心能力的建構，因此合作雙方的互動存在著一定程度的策略性意圖(趙郁文，1995)。一般咸認為代工廠商資源不足，只能被動承接訂單。因此本研究主要目的是觀察影響代工顧客數量變化的因素，來瞭解代工廠商如何利用並發展自身的資源以獲得競爭優勢。
察諸過去文獻，並無針對顧客的數量差異進行研究，本研究遂採用營收集中度的衡量方式，對代工廠商的顧客數量進行較為有系統的探討。本研究從資源基礎的論點出發，再納入資源依賴的觀念來發展本研究的架構。同時，本研究嘗試將以往文獻較少提及，而與廠商資源建構可能具有關係的董事會連結變數納入研究。實證樣本則是以國內上市上櫃的151家電子資訊硬體廠商為範疇，收集其於2000-2001年間的營運資料，進行經濟計量分析。
研究結果顯示，經由統計迴歸分析結果大致支持理論推導假說，其中研發費用率、固定設備周轉率、固定資產年增率、董事會水平連結，對營收集中度有正向的影響；而行銷費用率對營收集中度有負向的影響，也符合假說預期。另外本研究也發現， 董事會垂直連結對營收集中度的影響不顯著。透過實證的分析，本研究得知代工供應商的研發能力、營運能力、網絡能力以及行銷能力對顧客數量有顯著的影響，實務上可以做為廠商在制訂經營策略時的參考方向。

Abstract
The business model of contract manufactures has increased the competitiveness of the electronics information industries of Taiwan. In manufacture’s opinions, through the opportunity of learning from cross-bolder collaboration can improve research technology and overall operating capabilities. Besides, the contract customers can also construct their own core competences by plunging enterprise’s resource adequately. Consequently, the interaction of both sides exist some certain strategic intend. Generally speaking, contract manufacturers receive the orders passively due to the lock of resources. Therefore the purpose of the study is to observe the reasons, which effect the change of customer’s quantity, and realize how contract manufacturers can obtain competitive advantage form utilizing their own resources.
Despite the criticality, previous literature paid little attention on the issue of customer’s quantity, which motivated the present thesis research. The way of measure customer’s quantity is taken by the concentration ratio and Herfindahl index. Theoretically, it adopts both Resource-Based View, and Resource Dependence theory to propose an integrated model to examine the antecedents and effects of customer’s quantity. Meanwhile, the study adds interlock directorates, which might be related to film’s resource as a variable. Empirical investigation is based on the operating and financial data of 151 listed electronics and computer companies across 2000-2001.
The statistical analysis by and large supports the hypotheses. Among the six variables, research and development expenditure ratio, fix asset turnover rate, fix asset increasing rate and horizon interlocking directorates are positively and significantly associated with operating profit concentration index whereas vertical interlocking directorates are not. Besides, advertising expenditure ratio is negatively and significantly associated with operating profit concentration index. Through the empirical analysis, contract manufactures’ capability on research and development, productivity, network relations, and marketing are significantly associated with customer’s quantity.

致謝詞………………………………………………………………………….i
中文摘要………….……………..………………………………….……...….ii
英文摘要………………………………………………………………………iv
目錄…………………………………………………………….……………... iv
表目錄……………………………….……………….……………...………... iv
圖目錄………………………………….………………………………….…. iv
第一章 緒論………………………….………...…………………………...1
第一節 研究動機………………………………………………………….1
第二節 研究目的與問題………………………………………………….4
第三節 研究的重要性…………………...………………………………..5
第四節 研究對象與名詞說明………………………...…………….…….6
第二章 文獻探討………………………………………….……...…….…8
第一節 顧客數量………………………………………………….………8
第二節 資源基礎理論與代工關係…...…………………………………11
第三節 資源依賴理論與代工關係………….…………………………..18
第四節 廠商資源與顧客數量之關係……..….……………………...….22
第五節 初步研究架構與命題推導………………………..…………….31
第三章 個案分析………………………………………………..……36
第一節 個案研究………………………………………………………...36
第二節 個案簡介……………………………..………………………….38
第三節 個案比較分析…………………………………………………...51
第四章 研究設計……………………………………………….………..56
第一節 操作性架構與假說建立……………………….….……………56
第二節 變數操作性定義與衡量工具…………………………………...62
第三節 研究方法………………………………………………………...69
第四章 實證結果………………………………………………………...71
第一節 樣本描述………………………………………………………...71
第二節 迴歸分析…………………………………………………………75
第三節 研究假說檢定之結果…………..………………………………78
第四節 績效分群之規範性討論……..……………………………....…84
第五章 結論與建議……………………………………………………..87
第一節 研究結論………………………...……………………………....87
第二節 理論與實務涵義……………………………...…………………87
第三節 研究限制與後續研究建議………...……………………………89
參考文獻……………………………………………………………………..91
附錄一 最主要顧客營收集中度分析…….………………………100

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