跳到主要內容

臺灣博碩士論文加值系統

(44.210.99.209) 您好!臺灣時間:2024/04/14 16:05
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:曾盈達
研究生(外文):Yin-Dar Tseng
論文名稱:專業代工廠商營收集中度之研究
論文名稱(外文):A Study of Operating Profit Concentration Index on Contract Manufacturers in Taiwan
指導教授:彭玉樹彭玉樹引用關係
指導教授(外文):Yu-shu Peng
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:104
中文關鍵詞:董事會連結營收集中度外包
外文關鍵詞:OutsourcingOperating Profit Concentration IndexInterlocking Directorates
相關次數:
  • 被引用被引用:2
  • 點閱點閱:297
  • 評分評分:
  • 下載下載:27
  • 收藏至我的研究室書目清單書目收藏:4
中文摘要
近年來,代工製造的經營模式的確提升台灣資訊電子廠商的競爭力(陳振祥,李吉仁,1997)。對代工廠商而言,透過跨國合作的學習機會,得以提升研發技術與整體運作能力,而國外委託廠商也能將企業資源充分投入於本身核心能力的建構,因此合作雙方的互動存在著一定程度的策略性意圖(趙郁文,1995)。一般咸認為代工廠商資源不足,只能被動承接訂單。因此本研究主要目的是觀察影響代工顧客數量變化的因素,來瞭解代工廠商如何利用並發展自身的資源以獲得競爭優勢。
察諸過去文獻,並無針對顧客的數量差異進行研究,本研究遂採用營收集中度的衡量方式,對代工廠商的顧客數量進行較為有系統的探討。本研究從資源基礎的論點出發,再納入資源依賴的觀念來發展本研究的架構。同時,本研究嘗試將以往文獻較少提及,而與廠商資源建構可能具有關係的董事會連結變數納入研究。實證樣本則是以國內上市上櫃的151家電子資訊硬體廠商為範疇,收集其於2000-2001年間的營運資料,進行經濟計量分析。
研究結果顯示,經由統計迴歸分析結果大致支持理論推導假說,其中研發費用率、固定設備周轉率、固定資產年增率、董事會水平連結,對營收集中度有正向的影響;而行銷費用率對營收集中度有負向的影響,也符合假說預期。另外本研究也發現, 董事會垂直連結對營收集中度的影響不顯著。透過實證的分析,本研究得知代工供應商的研發能力、營運能力、網絡能力以及行銷能力對顧客數量有顯著的影響,實務上可以做為廠商在制訂經營策略時的參考方向。
Abstract
The business model of contract manufactures has increased the competitiveness of the electronics information industries of Taiwan. In manufacture’s opinions, through the opportunity of learning from cross-bolder collaboration can improve research technology and overall operating capabilities. Besides, the contract customers can also construct their own core competences by plunging enterprise’s resource adequately. Consequently, the interaction of both sides exist some certain strategic intend. Generally speaking, contract manufacturers receive the orders passively due to the lock of resources. Therefore the purpose of the study is to observe the reasons, which effect the change of customer’s quantity, and realize how contract manufacturers can obtain competitive advantage form utilizing their own resources.
Despite the criticality, previous literature paid little attention on the issue of customer’s quantity, which motivated the present thesis research. The way of measure customer’s quantity is taken by the concentration ratio and Herfindahl index. Theoretically, it adopts both Resource-Based View, and Resource Dependence theory to propose an integrated model to examine the antecedents and effects of customer’s quantity. Meanwhile, the study adds interlock directorates, which might be related to film’s resource as a variable. Empirical investigation is based on the operating and financial data of 151 listed electronics and computer companies across 2000-2001.
The statistical analysis by and large supports the hypotheses. Among the six variables, research and development expenditure ratio, fix asset turnover rate, fix asset increasing rate and horizon interlocking directorates are positively and significantly associated with operating profit concentration index whereas vertical interlocking directorates are not. Besides, advertising expenditure ratio is negatively and significantly associated with operating profit concentration index. Through the empirical analysis, contract manufactures’ capability on research and development, productivity, network relations, and marketing are significantly associated with customer’s quantity.
致謝詞………………………………………………………………………….i
中文摘要………….……………..………………………………….……...….ii
英文摘要………………………………………………………………………iv
目錄…………………………………………………………….……………... iv
表目錄……………………………….……………….……………...………... iv
圖目錄………………………………….………………………………….…. iv
第一章 緒論………………………….………...…………………………...1
第一節 研究動機………………………………………………………….1
第二節 研究目的與問題………………………………………………….4
第三節 研究的重要性…………………...………………………………..5
第四節 研究對象與名詞說明………………………...…………….…….6
第二章 文獻探討………………………………………….……...…….…8
第一節 顧客數量………………………………………………….………8
第二節 資源基礎理論與代工關係…...…………………………………11
第三節 資源依賴理論與代工關係………….…………………………..18
第四節 廠商資源與顧客數量之關係……..….……………………...….22
第五節 初步研究架構與命題推導………………………..…………….31
第三章 個案分析………………………………………………..……36
第一節 個案研究………………………………………………………...36
第二節 個案簡介……………………………..………………………….38
第三節 個案比較分析…………………………………………………...51
第四章 研究設計……………………………………………….………..56
第一節 操作性架構與假說建立……………………….….……………56
第二節 變數操作性定義與衡量工具…………………………………...62
第三節 研究方法………………………………………………………...69
第四章 實證結果………………………………………………………...71
第一節 樣本描述………………………………………………………...71
第二節 迴歸分析…………………………………………………………75
第三節 研究假說檢定之結果…………..………………………………78
第四節 績效分群之規範性討論……..……………………………....…84
第五章 結論與建議……………………………………………………..87
第一節 研究結論………………………...……………………………....87
第二節 理論與實務涵義……………………………...…………………87
第三節 研究限制與後續研究建議………...……………………………89
參考文獻……………………………………………………………………..91
附錄一 最主要顧客營收集中度分析…….………………………100
方雅惠(1999)。由代工堆砌的世紀末華麗:台灣筆記型電腦居世界第一。遠見雜誌,162期,頁120-134。
王慧美(2001)。國際代工夥伴關係下之資產專屬性與能力建構-供應商觀點分析。未出版博士論文,國立台灣大學國際企業研究所,台北市。
司徒達賢(2001) 。策略管理新論-觀念架構與分析方法。台北:智勝出版社。
任立中、陳厚銘、羅家儀(1999)。行銷化特殊資產與信譽障礙對台灣跨國企業國際市場進入模式選擇之影響。企銀季刊,第23卷,第1期。
吳季庭(2000)。2000 年第一季筆記型電腦產銷分析。資策會市場情報中心。
吳明機(2000)。台灣IT 產業發展現況與展望。經濟情勢暨評論,第6 卷第3 期,頁1-21。
吳思華(1996) 。策略九說:策略思考的本質。台北:麥田出版社。
李文瑞、曹為忠、吳美珍(2000)。我國電子資訊廠商策略聯盟夥伴選擇之研究。 管理評論,第19卷,第3期,頁1-24。
李文瑞、曹為忠、吳美珍(2000)。我國電子資訊廠商策略聯盟夥伴選擇之研究。管理評論,第19卷,第3期,頁1-24
官振萱(2000)。台灣資訊大廠換個擂臺再比身手。天下雜誌,234期,頁128-134 。
翁健一(2000)。2000 年第一季光碟機產銷分析。資策會市場情報中心。
陳振祥、李吉仁(1997)。ODM 的成因與策略運作-水平式產業下的策略聯盟型態。中山管理評論,第5卷,第3期,頁553-572。
陳嵩與陳光偉(2001) 。製造能力與業務型態之配適分析-台灣資訊硬體製造業之實證。商管科技季刊,第二卷,第三期,頁259-278。
陳照明、陳春富(2002)。政治行銷模式之建構-商業行銷模式之修飾。ITIS產業論壇,第四卷,第一期。
湯明哲、李吉仁(1999)。外包與專業製造商雙贏的策略。 遠見雜誌,第62期,頁172-175。
黃銘章(2002)。影響代工供應商與顧客間夥伴關係因素之研究-以台灣電子資訊產業為例。未出版碩士論文,國立政治大學企業管理研究所,台北市。
詹政豐(1999)。全球運籌管理對台灣電子資訊產業國際競爭力之影響。未出版碩士論文,國立東華大學企業管理研究所,花蓮縣。
趙郁文(1998)。跨國委託製造對台灣資訊電子廠商營運能力之提升效果。中山管理評論,第6卷,第4期,頁1113-1136。
蔡宏明(2000)。資訊科技協定對資訊科技國際分工的影響。經濟情勢暨評論,第6 卷,第3 期,頁22-50。
鍾文諺(1998)。全球運籌模式中委外作業的研究-以台灣個人電腦產業為例。未出版碩士論文,國立東華大學企業管理研究所,花蓮縣。
Ahuja, G.(2000). The duality of collaboration:inducements and opportunities in the formation of interfirm linkages, Strategic Management Journal, 21(3), 317-343.
Alderson, W.(1993). A formula for measuring productivity in distribution, Marketing Management, 2(1), 66-69.
Amit, R. & Schoemaker P. J. H.(1993). Strategic Assets and Organizational Rent, Strategic Management Journal, 14, 33-46.
Amit, R.& Schoemaker P. J. H.(1993), Strategic Assets and Organizational Rent, Strategic Management Journal, l(14), 33-46.
Barney, J. B.(1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, 17, 99-120.
Barney, J. B.(1999). How a Firm’s capabilities Affect Boundary Decisions, Sloan Management Review, 40(3), 137-145.
Bidault, F., Despres C.& Butler C.(1998). The drivers of cooperation between buyers and suppliers for product innovation, Research Policy, 26, 719-732.
Black, J. A. & Boal, K. B.(1994). Strategic Resources: Traits, Configuration and Paths to Susstainable Competitive Advantage, Strategic Management Journal, 15, 131-148.
Brouthers, D. K., Brouthers, L. E.& Wilkinson, T. J.(1995). Strategic alliances:Choose your partners, Long Range Planning, 28(3), 18-25.
Burt R. S.(1992). The social structure of competition, in Noria and Eccles (eds) Networks and Organizations, Boston: Harvard Business School Press, 1-21
Christensen, J. F. & Foss, N. J.(1997). Dynamic corporate coherence and competence-based competition: theoretical foundations and strategic implications, N.Y.
Clark, K & Fujimoto T.(1991). Product development performance, Boston, MA :Harvard Business School Press, 205-246.
Collis, D. J.(1991), A Resource-Based Analysis of Global Competition:The Case of The Bearings Industry, Strategic Management Journal, 12, 49-68.
Combs, J. G.& Ketchen, D. J.(1999). Explaining interfirm cooperation and performance: Toward a reconciliation of predications from the resource-based view and organizational economics, Strategic Management Journal, 20(9), 867-888.
Das, K.T.& B-S Teng.(1998). Resource and risk management in the strategic alliance making process, Journal of Management, 24(1), 21-42.
Dierickx, Ingemar, & Karel Cool(1989), Asset Stock Accumulation and Sustainability of Competitive Advantage, Management Science, 35(12), 1504-1511.
Duyster, Greet, Ard-Pieter de Man, & Leo Wildeman(1999), A Network Approach to Alliance Management, European Management Journal, 17(2), 182-187.
Dyer, H. J.& Singh, H.(1998). The relational view:Cooperative strategy and sources of interorganizational competitive advantage, Academy of Management Review, 23(4), 660-679.
Dyer, H. J.(1996). Specialized supplier networks as a source of competitive advantage: Evidence from the auto industry, Strategic Management Journal, 17(4), 271-291.
Gomes-Casseres, Benjamin(1998), Do You Really Have an Alliance Strategy? Strategy and Leadership, 26(4), 6-11.
Granovetter, M.(1985). Economic action and social structure: the problem of embeddedness. American Journal of Sociology, 91, 481-510.
Granovetter, Mark(1973), The Strength of Weak Ties, American Journal of Sociology, 78, May, 1360-1380.
Grant, R. M.(1991a), The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation, California Management Review, Spring, 114-135.
Grant, R. M.(1991a), The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation, California Management Review, Spring, 114-135.
Grant, R. M.(1991b), Contemporary Strategy Analysis: Concepts, Techniques, Applications, Cambridge, MA: Basil Blackwell.
Grant, R. M.(1991b), Contemporary Strategy Analysis: Concepts, Techniques, Applications, Cambridge, MA: Basil Blackwell.
Gulati, R.& Singh, H.(1998). The architecture of cooperation: Managing coordination costs and appropriation concerns in strategic alliances, Administrative Science Quarterly, 43(4), 781-814.
Gulati, R.(1998). Alliance and Network, Strategic Management Journal, 19, 293-317.
Gulati, R.(1999). Network location and learning: The influnce of network resources and capabilities on alliance formation, Strategic Management Journal, 20, 397-420.
Hagedoorn, J.(1993). Understanding the rationale of strategic technology partnering: interorganizational modes of cooperation and sectoral differences, Strategic Management Journal, 14(5), 371-385.
Harrigan, K. R.(1988). Strategic alliances and partner asymmetries, in Contractor, F. J.& P. Lorange ed., Cooperative Strategies in International Business, Lexington: Lexington Books, 205-226.
Hayes, R.H. & Wheelwright S.C.(1984). Restoring our competitive edge :competing through manufacturing, New York, NY:John Wiley and Sons, Inc.
Hennart, J. F. & Park Y. R.(1993), Greenfield vs. Acquisition: The Strategy of Japanese Investors in The United States, Management Science,39, 1054-1070.
Hutt, D. M., E. R. Stafford, B. A. Walker.,& P. H. Reingen.(2000). Defining the social network of a strategic alliance, Sloan Management Review, Winter, 51-62.
Kale, P., Singh H., & Perlmutter H.(2000). Learning and protection of proprietary in strategic alliances:Building relation capital, Strategic Management Journal, 21, 217-231.
Kaufman, A., Wood C.H., & Theyel G.(2000). Collaboration and technology linkage:A strategic supplier typology, Strategic Management Journal, 21(7), 649-663.
Klein, B., Crawford, R.& Alchian. A.(1978). Vertical Integration, Appropriable Rents, and the Compatitive Contracting Process, Journal of Law and Economics, 21, 297-326.
Kogut, B. & Zander, U.(1992). Knowledge of The Firm, Combinative Capability, and The Replication of Technology , Organization Science, 3(3), August, 383-397.
Kotabe M.(1990). The relationship between off-shore sourcing and innovativeness of U.S. Multinational firms: An empirical investigation. Journal of International Business Studies, 21(4), 623-638
Kotabe M.,& Swan S.(1994). Offshore sourcing: reaction, maturation and consolidation of U.S. multinationals. Journal of International Business Studies, 25(1), 115-140
Leonard-Barton, D.(1992). Core Capabilities and Core Rigidities: A paradox in Managing New Product Development, Strategic Management Journal, 13, 111-125
Leonard-Barton, D.(1992). Core Capabilities and Core Rigidities: A paradox in Managing New Product Development, Strategic Management Journal, 13, 111-125.
Levinthal, D.& Myatt, J.(1994). Co-evolution of capabilities and industry: the evolution of mutual fund processing, Strategic Management Journal, 15, 45-62.
Liu, J., F-Y Ding, & Lall V.(1998). Using data envelopment analysis to compare suppliers for supplier selection and performance improvement, Supply Chain Management, 5(3), 143-150.
Luhmann, N.(1988). Familiarity, confidence, trust: Problems and alternatives, In D. Gambetta (Ed.), Trust: Making and Breaking Cooperative Relations, 94-107, New York: Basil Blackwell.
Mahoney, J. T. & Pandian, J. R.(1992). The Resource-Based View Within The Conversation of Strategic Management, Strategic Management Journal, 13, 636-380.
Miles, G., Preece B.S. & Baetz M.C.(1999). Dangers of dependence:The impact of strategic alliance use by small technology-based firm, Journal of Small Business Management, 37(2), 20-29.
Miles, G., Preece, B. S. & Baetz, M. C.(1999). Dangers of dependence: The impact of strategic alliance use by small technology-based firm, Journal of Small Business Management, 37(2), 20-29.
Mowery, C. D., Oxley J.E. & Silverman B.S.(1998). Technological overlap and interfirm cooperation :Implications for the resource-based view of the firm, Research Policy, 27, 507-523.
Nohria, N.& Garcia-Pont, C.(1991). Global strategic linkages and industry structure, Strategic Management Journal, 12, 105-124.
Oliver, C.(1997). Sustainable competitive advantage:combining institutional and resource-based views, Strategic Management Journal, 18(9), 697-713.
Oliver, C.(1997). Sustainable competitive advantage:combining institutional and resource-based views, Strategic Management Journal, 18(9), 697-713.
Penrose, E. T.(1959). Theory of The Growth of the Firm, Oxford University Press, Oxford.
Pérez P.M. & Sánchez A.M.(2001). Supplier relations and flexibility in Spanish automotive industry, Supply Chain Management, 6(1), 29-38.
Pfeffer, J.& Salancik G. R.(1978). The External Control of Organizations: A Resource Dependence Perspective, Harper & Row Publishers, NY
Philip Kotler & Keith Co.(1994). Marketing -- Analisys, Planning, Implementation, and Control, 8, Prentice-Hall Inc.
Philip Kotler, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan.(1998) . Marketing Management - An Asian Perspective, chapter 1.
Prahalad, C.K.& Hamel G.(1990). The core competence of the corporation, Harvard Business Review, May-June, 79-91.
Quinn, B. R.(1999). Strategic outsourcing: Leveraging knowledge capabilities, Sloan Management Review, 40(4), 9-21.
Quinn, J. B.& Freederick G. Hilmer(1994). Strategic outsourcing, Management Review, 35(4), 43-55.
Richardson, G. B.(1972). The organization of industry, Economic Journal, 82(3), 883-896.
Robertson, S. T.& Gatignon, H.(1998). Technology development mode:A transaction cost conceptualization, Strategic Management Journal, 19(6), 515-531.
Stafford, R. E.(1994). Using co-operative strategies to make alliances work, Long Range Planning, 27(3), 64-74.
Teece D.(1980). Economics of scope and the scope of the enterprise, Journal of Economic Behavior and Organization, 1(3), 223-247.
Teece D.(1982). Toward an economic theory of the multi-product firm, Journal of Economic Behavior and Organization, 3(1), 39-63.
Teece, D. J.(1982). Towards an Economic Theory of The Multiproduct Firm, Journal of Economic Behavior and Organization, 3, 36-39.
Teece, D., Richard Rumelt, Giovanni Dosi & Sindey Winter(1994), Understanding corporate coherence: theory and evidence, Journal of Economic Behavior and Organization, 23(1), 1-30.
Uzzi, B.(1997). Social structure and competition in interfirm networks: The paradox of embeddedness, Administrative Science Quarterly, 42(1), 35-67.
Weber, A.C.(1996). A data envelopment analysis approach to measuring vendor performance, Supply Chain Management, 1(1), 28-39.
Wernerfelt, B.(1984). A resource-based view of the firm, Strategic Management Journal, 5(2), 171-180.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 方雅惠(1999)。由代工堆砌的世紀末華麗:台灣筆記型電腦居世界第一。遠見雜誌,162期,頁120-134。
2. 李文瑞、曹為忠、吳美珍(2000)。我國電子資訊廠商策略聯盟夥伴選擇之研究。管理評論,第19卷,第3期,頁1-24
3. 官振萱(2000)。台灣資訊大廠換個擂臺再比身手。天下雜誌,234期,頁128-134 。
4. 李文瑞、曹為忠、吳美珍(2000)。我國電子資訊廠商策略聯盟夥伴選擇之研究。 管理評論,第19卷,第3期,頁1-24。
5. 吳明機(2000)。台灣IT 產業發展現況與展望。經濟情勢暨評論,第6 卷第3 期,頁1-21。
6. 任立中、陳厚銘、羅家儀(1999)。行銷化特殊資產與信譽障礙對台灣跨國企業國際市場進入模式選擇之影響。企銀季刊,第23卷,第1期。
7. 蔡宏明(2000)。資訊科技協定對資訊科技國際分工的影響。經濟情勢暨評論,第6 卷,第3 期,頁22-50。
8. 趙郁文(1998)。跨國委託製造對台灣資訊電子廠商營運能力之提升效果。中山管理評論,第6卷,第4期,頁1113-1136。
9. 湯明哲、李吉仁(1999)。外包與專業製造商雙贏的策略。 遠見雜誌,第62期,頁172-175。
10. 陳照明、陳春富(2002)。政治行銷模式之建構-商業行銷模式之修飾。ITIS產業論壇,第四卷,第一期。
11. 陳振祥、李吉仁(1997)。ODM 的成因與策略運作-水平式產業下的策略聯盟型態。中山管理評論,第5卷,第3期,頁553-572。