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研究生:黃如瑩
研究生(外文):Ju-Yin Huang
論文名稱:性別與年齡對網路教學持續使用意向決策過程影響之研究
論文名稱(外文):Exploring the effect of the Gender and Age differences on the individual decision - making processes of intention to continue using Web-based Instruction
指導教授:邱兆民邱兆民引用關係
指導教授(外文):Chao-Min Chiu
學位類別:碩士
校院名稱:國立高雄第一科技大學
系所名稱:資訊管理所
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:105
中文關鍵詞:網路教學解析式計劃行為理論期望確認理論持續使用意向性別年齡
外文關鍵詞:Web-based InstructionContinuance IntentionDecomposed Theory of Planned BehaviorAgeExpectation- Confirmation TheoryGender
相關次數:
  • 被引用被引用:9
  • 點閱點閱:242
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
隨著網路科技的蓬勃發展,已使商業競爭從「實體市場」移轉至「網路空間市場」,線上學習產業也應運而生。要順應環境變遷、推動終身學習,網路教學的永續經營有其必要性。因此,本研究以解析式計劃行為理論 (DTPB) 為基礎,整合期望-確認理論的觀念 (ECT),探討影響網路教學續用意向之相關因素。進一步以性別及年齡為中介因素,探討個人差異是否影響網路教學續用意向的決策過程。本研究以問卷調查法針對高雄師範大學「特殊教育」學分班的學員進行調查,取得有效問卷223份,並進行資料分析。
研究結果指出,學習者的「持續使用意向」受「知覺控制」以及「滿意度」的影響;而「滿意度」依次受到「認知有用性」、「認知風險」以及「認知有趣性」的影響。本研究亦證實隨著時間的增長,主觀規範對於「滿意度」的影響不顯著。另外,在中介影響的部份本研究有以下六項發現:(1)女性及年長的學習者對於網路教學的「持續使用意向」較易受到「Internet自我效能」的影響;(2)「持續使用意向」與「知覺控制」間的關係不受性別及年齡的調節;(3)「滿意度」分別與「人際關係影響」、「外界影響」、「認知風險」之間的關係,均不會受到性別及年齡的調節;(4)男性及年輕的學習者對於網路教學的「滿意度」較易受到「認知有用性」的影響;(5)年輕學習者對於網路教學的「滿意度」較易受到「認知易用性」的影響;(6)年長的學習者對於網路教學的「滿意度」較易受到「認知有趣性」的影響。
As the explosive development of Internet technology, commercial competition has been transferred from brick-and-mortar market to the virtual one. Therefore, e-learning comes with the tide of fashion. In order to adapt to the environmental transition and to carry out lifetime learning, sustainable management of web-based instruction (WBI) is necessary. This study, based on the Decomposed Theory of Planned Behavior (DTPB), coordinates the Expectation-Confirmation Theory (ECT) to investigate the related factors that effect the WBI continuance. Furthermore, this paper investigated gender differences as well as age differences in the overlooked context of individual continuance intention of WBI. This study administered survey to students joining the “special education” program in National Kaohsiung Normal University. A total of 223 valid questionnaires were collected for data analysis.
The results show that users’ continuance intention is determined by perceived controllability and satisfaction, which is in turn jointly determined by perceived usefulness, perceived risk and perceived playfulness. This study also indicates that the effect of subjective norm on satisfaction diminished to nonsignificant over time. Additional, on the part of the effect of moderating factors obtain the following six findings. First, female and older learners’ continuance intention were more strongly influenced by their Internet self-efficacy. Secondly, gender and age do not serve as moderating factors to the relationship between continuance intention and perceived controllability. Thirdly, gender and age do not serve as moderating factors between satisfaction and interpersonal influence, social influences, perceived risk respectively. Fourthly, male and younger learners’ satisfaction to WBI were more strongly influenced by their perceived usefulness. Fifthly, younger learners’ satisfaction to WBI were more strongly influenced by their perceived ease of use. Finally, older learners’ satisfaction were more strongly influenced by perceived playfulness.
目錄
中文摘要I
英文摘要II
誌謝 IV
目錄 V
表目錄VIII
圖目錄IX
壹、緒論1
一、研究背景1
二、研究動機與目的2
三、論文架構5
四、研究流程6
貳、文獻探討7
一、網路教學7
(一) 網路教學的定義7
(二) 網路教學的類型7
(三) 網路教學的特性9
(四) 網路教學的優點12
(五) 網路教學所面臨的挑戰14
(六) 各種理論模式在網路學習之應用16
二、理論基礎19
(一) 理性行為理論 (Theory of Reasoned Action, TRA)19
(二) 計劃行為理論 (Theory of Planned Behavior, TPB)21
(三) 科技接受模式 (Technology Acceptance Model, TAM)24
(四) 期望確認理論 (Expectation-Confirmation Theory, ECT)25
三、研究模式之確立27
(一) 主觀規範的解析28
(二) 態度的解析29
(三) 知覺行為控制的解析32
四、個人差異之影響33
(一) 性別差異的影響33
(二) 年齡差異的影響35
(三) 潛在混淆因子36
參、研究架構與研究方法38
一、研究架構38
二、研究假說38
(一) DTPB模式39
(二) 性別的調合作用45
(三) 年齡的調合作用48
三、變數定義與操作化50
四、問卷設計55
五、研究樣本56
六、資料分析方法與工具56
肆、資料分析與結果61
一、問卷資料61
二、測量模式分析63
三、結構模式分析68
四、模式檢驗結果69
五、中介因素之調合作用71
(一) 潛在混淆因子檢測71
(二) 性別73
(三) 年齡77
六、假說檢定結果83
伍、結論與建議85
一、研究發現與討論85
(一) 網路教學續用意向之DTPB模式85
(二) 性別調合87
(三) 年齡調合88
二、研究貢獻與建議90
三、研究限制與後續研究建議93
參考文獻94
附錄一:本研究正式問卷105
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